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Tag: Milieu Insights

SG ONLINE SHOPPING
Singaporean shoppers prioritise trust and reliability over price: report 
Posted on November 19, 2025
by Sharona Nicole Semilla
Singapore – Singaporean online shoppers are increasingly prioritising trust, reliability and meaningful service over price, according to new research. The study by Milieu Insight highlights a shift in consumer behaviour, with 41% of shoppers citing trust in sellers or platforms as a key factor in deciding...
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Milieu Insights, Daniel Ng
Milieu Insight appoints Daniel Ng as regional CRO to drive  APAC growth
Posted on September 19, 2025
by Lyene Marie Darang
Singapore – Milieu Insight has announced the appointment of Daniel Ng as its new regional chief revenue officer of the APAC region, as the decision intelligence company seeks to strengthen its commercial strategy and expand its presence across the region. In a LinkedIn post, Ng shared his excitement...
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hubspot-digital-marketing-study
Majority of Singapore companies utilise digital marketing, but half encounter ROI tracking issues
Posted on July 30, 2024
by Aliza Carmona
A survey by HubSpot and Milieu Insight reveals that more than eight in ten (84%) Singaporean companies are leveraging digital marketing for their advertising needs, yet 50% struggle with accurately measuring their returns on investment.
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MARKETECH-PHOTOS-_4_
Majority of Southeast Asians strategically wait for Black Friday to fulfill wish list  
Posted on November 16, 2023
by Aliza Carmona
A total of 8 in 10 Southeast Asians are purposely waiting for Black Friday to fulfil their annual wish lists, a report from Milieu Insight revealed.
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MARKETECH-PHOTOS-_3_
Majority of Southeast Asians consumers hold neutral impression on influencers despite widespread following
Posted on September 25, 2023
by Aliza Carmona
Around 56% of Southeast Asians follow influencers on social media, but 55% remain to have a neutral impression towards them, according to a survey by Milieu Insight.
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Around 6 to 10 Southeast Asians are currently facing debt and loans: report
Around 6 to 10 Southeast Asians are currently facing debt and loans: report
Posted on August 9, 2023
by Teddy Cambosa
The study found that 62% of the Southeast Asian population are currently holding debts or loans, with Malaysia and Vietnam emerging as the nations grappling with the highest amount of people who currently have loans or debt.
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What are the factors, perspectives among Filipinos regarding cancel culture?
What are the factors, perspectives among Filipinos regarding cancel culture?
Posted on September 16, 2022
by Teddy Cambosa
Data from Milieu notes that 1 in 5 Filipinos have joined in a ‘cancel’ movement.
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Mega campaigns affect shopping behaviour: report
Mega campaigns key factor of shopping behaviour in SEA: report
Posted on March 29, 2022
by Teddy Cambosa
This report by Lazada and Milieu Insights found out that over 67 per cent of SEA shoppers now anticipate and participate in Mega Campaigns.
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What do Viets perceive of virtual influencers?
What do Viets perceive of virtual influencers?
Posted on January 31, 2022
by Teddy Cambosa
According to Milieu, Vietnam has a warm reception to virtual influencers, going to an extent of looking for local ones.
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Milieu-Surveys-app-update
Consumer analytics firm Milieu Insight launches new features for mobile app
Posted on January 18, 2022
by Kathleen Murata
The new app update of Milieu Surveys focuses on offering a superior user experience with a host of new gamification features.
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