Tag: McDonalds
Taiwan – Tired of your fries getting swiped? McDonald’s Taiwan has rolled out a new campaign featuring ‘Kung Fries’—a tongue-in-cheek martial art designed to help people defend their fries from sneaky fingers. Developed in partnership with Leo Taiwan, the campaign enlisted Kung Fu master Scott Hung,...
Singapore — McDonald’s is bringing attention to the new McCrispy Burger in Singapore through an out-of-home campaign created by OMD, highlighted by an interactive staircase installation at Dhoby Ghaut MRT station. The McCrispy Crunch staircase produces crunch sounds and lights up with each step, inviting...
Specially created for International French Fry Day, the McDonald’s Fan Fries Meal is a limited-time McValue Meal that celebrates fans’ endless love for fries.
It kicked off on Monday 17 March, when the collab was announced to fans along with a teaser to build hype, with Macca’s and Culture Kings dripping out their Instagram feeds, in the Hozier Lane store in Melbourne, and digital out-of-home placements.
Indonesia – Embracing the spirit of Ramadan, McDonald’s Indonesia has partnered with Leo Indonesia to unveil a heartwarming campaign that highlights the power of family bonds and shared meals. The campaign revolves around the concept of ‘Satu Rasa,’ which carries a dual meaning in Bahasa Indonesia:...
Part of a wider “Return to routine-ish” campaign from DDB Sydney and OMD Sydney, the out-of-home ads target CBD office workers, showing there are more delicious things to crunch than numbers.
In a LinkedIn post, Eugene stated that it is time to step out of his comfort zone and explore a world beyond McDonald’s, using the skills he has learnt at this brand to build new things.
McDonald’s Philippines is celebrating long-lasting love in its latest #ForeverDate campaign, transcending age, just in time for Valentine’s Day.
The campaign also celebrates this next level of choice with some unique personalities demonstrating their passion for some of Macca’s most-loved sides, whether they’re Sundae stans, Nug lovers, Cheeseburger buffs or Chicken ‘n’ Cheese fiends.
McDonald’s Hong Kong has partnered with DDB Group Hong Kong to launch a nostalgic 50th-anniversary campaign, featuring the iconic Ronald McDonald benches popping up at 50 locations citywide, kicking off a year-long celebration of the brand’s enduring legacy.
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