Tag: McDonalds

McDonald’s MY makes KL’s Golden Triangle shine even brighter for International French Fry Day

Posted on July 14, 2025

by Teddy Cambosa

Specially created for International French Fry Day, the McDonald’s Fan Fries Meal is a limited-time McValue Meal that celebrates fans’ endless love for fries.

Macca’s encourages Aussies to ‘embrace the drip’ in new ‘Hot Honey’ campaign

Posted on March 21, 2025

by Teddy Cambosa

It kicked off on Monday 17 March, when the collab was announced to fans along with a teaser to build hype, with Macca’s and Culture Kings dripping out their Instagram feeds, in the Hozier Lane store in Melbourne, and digital out-of-home placements.

McDonald's Indonesia’s Ramadan campaign highlights family unity with heartwarming sibling story

Posted on March 20, 2025

by Aliza Carmona

Indonesia – Embracing the spirit of Ramadan, McDonald’s Indonesia has partnered with Leo Indonesia to unveil a heartwarming campaign that highlights the power of family bonds and shared meals. The campaign revolves around the concept of ‘Satu Rasa,’ which carries a dual meaning in Bahasa Indonesia:...

Delicious spreadsheets tempt workers in Macca’s quirky campaign via DDB Sydney, OMD Sydney

Posted on March 7, 2025

by Teddy Cambosa

Part of a wider “Return to routine-ish” campaign from DDB Sydney and OMD Sydney, the out-of-home ads target CBD office workers, showing there are more delicious things to crunch than numbers.

Eugene Lee announces departure from McDonald’s after 15-year stint

Posted on March 3, 2025

by Teddy Cambosa

In a LinkedIn post, Eugene stated that it is time to step out of his comfort zone and explore a world beyond McDonald’s, using the skills he has learnt at this brand to build new things.

McDonald’s Philippines celebrates long-lasting love this Valentine’s in latest #ForeverDate campaign, heartfelt film

Posted on February 12, 2025

by Aliza Carmona

McDonald’s Philippines is celebrating long-lasting love in its latest #ForeverDate campaign, transcending age, just in time for Valentine’s Day.

Macca’s asks ‘What side are you on?’ in vibrant new McSmart campaign via DDB Sydney

Posted on February 12, 2025

by Teddy Cambosa

The campaign also celebrates this next level of choice with some unique personalities demonstrating their passion for some of Macca’s most-loved sides, whether they’re Sundae stans, Nug lovers, Cheeseburger buffs or Chicken ‘n’ Cheese fiends.

McDonald’s HK kicks off 50-year milestone with citywide Ronald McDonald bench treasure hunt

Posted on January 2, 2025

by Aliza Carmona

McDonald’s Hong Kong has partnered with DDB Group Hong Kong to launch a nostalgic 50th-anniversary campaign, featuring the iconic Ronald McDonald benches popping up at 50 locations citywide, kicking off a year-long celebration of the brand’s enduring legacy.

McDonald’s SG rewards customers through ‘Collect Quest’ app campaign leveraging first-party data

Posted on December 12, 2024

by Aliza Carmona

McDonald’s Singapore is introducing a way to reward its customers through the new ‘Collect Quest’ campaign in-app, which leverages first-party data.

McDonald’s Singapore, Migrant & Me teams up to help migrant workers recover in Deepavali celebration

Posted on October 25, 2024

by Aliza Carmona

McDonald’s Singapore, in collaboration with Migrant & Me charity, is celebrating the Deepavali festival through supporting migrant workers recovering from work-related injuries.