Tag: Mascot
China – Duolingo has generated widespread attention in China after a campaign featuring the fictional resignation of its mascot attracted job offers from more than 300 brands and evolved into a broader hiring initiative targeting young people. Created by Fred & Farid Shanghai, the “Duo’s Great Resignation”...
Hong Kong – MTR has introduced its first dedicated ambassador for the Light Rail network, “Light Rail Cutie”, alongside a series of community-focused campaign activations across Tuen Mun, Yuen Long and Tin Shui Wai. Developed in collaboration with Cheil Hong Kong, the rollout of the new Light Rail ambassador...
Unveiled recently at Kuala Lumpur International Airport, the campaign highlights the airline’s service philosophy through the perspective of Pilot Parker, the airline’s mascot.
With ‘MR D.I.Y. PANDAi Jaga Anda’, the retailer reinforces its role not just as a store, but as a part of the community it serves.Visitors to Bukit Bintang were greeted by an impressive 14-foot PANDAi display, drawing the attention of families and passersby.
foodpanda celebrates its 10th anniversary with the unveiling of its adorable new brand ambassador — Pau-pau.
Meet Blood Buddy, Singapore Red Cross' (SRC) revamped mascot, which entails a broader appeal to the younger generation.
