Tag: Marketing
Vietnam – BOSS Coffee and Dentsu Creative Vietnam have launched ‘BOSS MODE: ON’, a campaign for the brand’s new energy drink that celebrates the blue-collar workers who keep everyday life moving. Inspired by the fast-paced demands of essential professions, the campaign places everyday workers at the...
Jakarta, Indonesia — Singapore-founded Alpha Story has launched its AI-powered marketing and communications platform in Indonesia, Alpha Echo, aiming to make professional PR, brand strategy and marketing tools more accessible for the country’s millions of micro, small and medium-sized enterprises (MSMEs)....
Singapore – Omnicom Media has unveiled a new strategic framework designed to help marketers navigate an increasingly fragmented media landscape and improve advertising effectiveness by creating more relevant, adaptive, and contextually connected brand experiences. Called ‘Connected Content’, the framework...
Surabaya, Indonesia — Korean-based healthcare company Wellness Innercell has signed a representative office partnership agreement in Surabaya, Indonesia, marking a strategic step in its expansion into the country and strengthening its presence across Southeast Asia. The partnership, running from...
Jakarta, Indonesia — Microsoft has appointed Gunawan Susanto as General Manager for Indonesia, tasking the technology veteran with leading the company’s next phase of AI, cloud, and business growth in one of Asia’s fastest-growing digital economies. The appointment comes as Microsoft expands its long-term...
Singapore – Adobe and LinkedIn have launched “AI Essentials for Marketers”, a global initiative aimed at equipping marketing professionals with role-relevant AI skills for the AI-driven era. Created by marketers for marketers, the programme offers short-form, social-first courses designed for professionals...
New York, U.S.A. — WPP Enterprise Solutions has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS), strengthening its ability to help enterprise brands move beyond AI experimentation and deploy production-ready generative and agentic AI across marketing, commerce,...
Mumbai, India — Tata Cancer Care Foundation (TCCF) has launched ‘Voice of Courage,’ a new podcast campaign designed to transform how cancer is discussed in India by giving a platform to the people who experience, deliver, and shape cancer care every day. Developed with creative and content partner WondrLab...
Mumbai, India — Sky City Mall, Oberoi Realty’s newest retail destination, has launched a Father’s Day campaign celebrating the simple moments that strengthen family relationships while reinforcing the evolving role of malls as destinations for shared experiences. Released as a digital film, the campaign...
Indonesia — Dentsu Indonesia has launched a behaviour-led campaign for digestive health brand Fibe Mini, using everyday eating habits to encourage Indonesians to think differently about their daily fibre intake. Rather than relying on traditional health messaging, the campaign was designed to shift Fibe...
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