Tag: Marketing
Indonesia — Mulia Hotels & Resorts has launched an enhanced version of its mobile app, giving guests a more personalised and convenient way to plan, manage, and enjoy their stay through a single digital platform. Designed to support guests before arrival and throughout their visit, the updated app...
Maldives — Soneva has unveiled ‘Bare Luxury,’ a new brand philosophy that reflects the resort group’s next chapter in luxury hospitality, as travellers increasingly seek purposeful, immersive, and wellbeing-focused experiences. Beyond repositioning the brand, Bare Luxury builds on Soneva’s foundational...
Australia — Telstra has launched ‘Free For All,’ a new brand campaign designed to remind Australians that standard local and national calls from its public payphones are free, while reinforcing the ongoing role payphones play in keeping communities connected. Created by Bear Meets Eagle On Fire with...
Sydney, Australia — Pinterest has appointed Julie Henderson as Vice President and Chief Communications Officer, strengthening its executive leadership as the platform continues to expand its global business, products, and advertiser ecosystem. Starting on 13 July, Henderson will oversee Pinterest’s global...
Ho Chi Minh City, Vietnam — Nestlé MILO Vietnam has launched ‘BA CODES OF LOVE,’ a Father’s Day campaign that shines a spotlight on the often-overlooked role of fathers by transforming a hidden detail on every MILO pack into a tribute to their everyday acts of love. Brought to life by Ogilvy Vietnam,...
Sydney, Australia — Index Exchange has promoted Amelia Ward to Managing Director for Australia and New Zealand, reinforcing its leadership team as the company looks to strengthen its commercial strategy and deepen partnerships across the region’s programmatic advertising market. In her new role, Ward...
Australia — Cerebral Palsy Alliance (CPA) has appointed creative agency Orphan as its creative partner to support the global launch of its new evidence-based training platform, strengthening awareness of the organisation’s research and education initiatives. The appointment will see Orphan develop creative...
Malaysia — Pizza Hut Malaysia has partnered with homegrown comic character Bichi Mao to launch ‘Feed Good Times, Not The Feed,’ a new campaign encouraging young Malaysians to step away from their screens and reconnect through shared meals and real-life experiences. The campaign builds on Pizza Hut Malaysia’s...
Piecing the marketing signals together In this feature, leading experts across sports, marketing and event technology reveal what it takes for sporting, media and entertainment organisations to win captive audiences before, during and after a major event with the latest in data tech innovation....
Jakarta, Indonesia — Hankook Tire Indonesia has appointed Cheil Indonesia as its public relations agency for 2026, reinforcing its commitment to strengthening brand visibility, credibility, and long-term relevance in the Indonesian market. Following a competitive pitch, Cheil Indonesia will support the...
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