Tag: Marketing
Malaysia — Kingdom Digital has appointed Kevin Teh as its new Creative Director, strengthening its leadership team as the agency expands its regional creative capabilities and invests further in AI-enabled creativity and digital-first brand experiences. The appointment supports Kingdom Digital’s ambition...
Jakarta, Indonesia — Global social entertainment platform WePlay has launched a football-themed campaign with Indonesia national team player Justin Quincy Hubner, strengthening fan engagement by giving supporters a platform to celebrate and share their hopes for the future of Indonesian football. The...
Sydney, Australia — Mountain Dew has launched its new ‘Flavour Hunt’ activation, transforming the release of its latest drinks into a social-first treasure hunt designed to drive product discovery, retail traffic, and consumer engagement. Created by brand experience agency Curious Nation in partnership...
Singapore —Tourism Malaysia has launched its culinary campaign, “Flavours of Malaysia” in Singapore, using food as a key marketing platform to build excitement for the highly anticipated Visit Malaysia 2026 (VM2026) national campaign. Running from 1 June to 12 July 2026 at Food Capital in Grand Copthorne...
India — Flipkart is bringing internet culture into its latest marketing campaign by turning viral buffalo Don into the face of its annual GOAT Sale, using humour and a real-life internet sensation to build excitement around its biggest shopping event. Created by Talented, the campaign introduces Don,...
Kuala Lumpur, Malaysia — MISC Group has launched ‘Weathered Into Instincts,’ a new campaign to mark the Day of the Seafarer, putting the spotlight on the people behind the world’s supply chains. Created with creative agency Chariot, the campaign celebrates the physical resilience and instincts that seafarers...
Building brand awareness has long been one of marketing’s biggest priorities, but in today’s attention economy, awareness alone is becoming increasingly difficult to sustain. With consumers constantly scrolling through endless streams of content, the challenge is no longer getting noticed at once, but...
Mumbai, India — Omnicom Media India has partnered with JioStar and Whisper World to launch a unified In Content Ads (ICA) programme, enabling brands to deliver scene-matched advertising across linear television, OTT, and connected TV (CTV) through a single planning and execution framework. The partnership...
Jakarta, Indonesia —Creative agency Flock, part of Future Creative Network, has appointed Arsyad as its new Executive Creative Director, reinforcing its commitment to human-centred storytelling as the agency enters its next phase of growth. In his new role, Arsyad will lead the agency’s overall creative...
Indonesia — Canva has launched its first major AI-focused brand campaign in Indonesia, introducing ‘NyatAIn di Canva’ to encourage Indonesians to turn their ideas into reality with greater confidence using AI-powered creative tools. The campaign highlights how Canva AI helps remove creative barriers...
