Tag: Marketing
Kuala Lumpur, Malaysia — KFC Malaysia has unveiled its new Parents’ Day campaign, ‘Love in Translation,’ celebrating the unique ways Malaysian parents express their love through food, thoughtful gestures and everyday acts of care rather than words. Created in partnership with VML Malaysia, the integrated...
Hong Kong – In line with the highly anticipated 2026 FIFA World Cup, Visa has launched the Visa Interactive Football Experience Zone at New Town Plaza in Shatin, bringing AI-powered, immersive football experiences to Hong Kong. As the Official Payment Technology Partner of the FIFA World Cup, Visa has...
Singapore — V47 Entertainment, through its specialist brand and culture agency VIRTUE Asia, has partnered with COL Group to help brands tap into the growing popularity of microdrama and vertical entertainment across Southeast Asia. Established in late 2025, V47 Entertainment was created to help brands...
Australia — EatClub has unveiled its first major brand campaign, introducing a new platform called ‘Dining Out. Done Smart,’ designed to encourage consumers to get more value, variety and enjoyment from every dining experience. Created by creative agency It’s Friday, the campaign marks the largest brand...
![[Report] Singapore marketers generic campaigns Salesforce](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Singapore-marketers-generic-campaigns-Salesforce.jpg)
Singapore – Despite rising customer expectations for personalised and conversational experiences, the vast majority of Singapore marketers admit they are still relying on generic campaigns, with fragmented data emerging as the biggest roadblock to meaningful engagement. According to Salesforce’s...
Singapore — GrowthOps Asia has secured six new client appointments in Singapore, strengthening its position in the market as brands increasingly seek agency partners that can deliver both local expertise and regional scale. Among the new wins are mandates from Volkswagen Singapore, SGInnovate, Shell...
Indonesia – Indonesia’s digital economy continues to grow rapidly, driven by mobile-first consumers, social-led discovery, and the rise of creator-driven commerce. As content, community, and transactions converge within platforms, marketers are shifting from linear funnels to always-on, adaptive strategies...
Australia — Bulla Dairy Foods (Bulla) has appointed independent creative agency Kerfuffle to lead creative and brand responsibilities across its portfolio, marking a new chapter in the company’s growth and brand evolution strategy. The partnership will see Kerfuffle work closely with Bulla to strengthen...
India — Leeford’s skincare brand Alite has launched a new campaign that takes aim at the growing culture of unverified skincare advice online, using humour to spotlight how quickly acne myths and questionable remedies spread across social media and everyday conversations. Created in partnership with...
U.S.A. — OpenAI has teamed up with football icon Leo Messi for a new global campaign that encourages fans to use artificial intelligence (AI) to celebrate, follow, and engage with football in more creative ways during the FIFA World Cup 2026 season. The campaign begins with an image created by Messi...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)