Tag: Marketing

Sydney, Australia – Quiip, a social media management specialist, has announced three key appointments to strengthen its leadership team.

The company has appointed Kelly McParlane and Luke de Zilva as team leads while Dr Alison Milfull has been named as the marketing and business development director. Combining their expertise, the new hires are set to meet the needs of Quiip’s growing client base.

With more than a decade of experience in social media and community management, McParlane has worked with iconic events such as the FIFA Women’s World Cup and the Commonwealth Games. 

De Zilva has worked in the creative industry with organisations such as the Sydney Opera House, the Art Gallery of New South Wales, and Tranby Aboriginal Cooperative.

Meanwhile, Milfull leverages over 20 years of experience in ethical marketing and digital engagement. Previously, she has worked with ACMI, BirdLife Australia, Zoos Victoria, and La Trobe University.

Additionally, Quiip has expanded its offering to provide out-of-hours client support for the holiday season. Through the offering, Quiip offers to manage its clients’ social media and online community 24/7, ensuring consistency.

The offering also aims to address the increase in misinformation, disinformation, hate speech, spam, and bot activity. It reinforces Quiip’s commitment to connect and protect its clients online.

Alison Michalk, Quiip’s chief executive officer, commented. “We are incredibly proud of the progress we’ve made this year—our new hires bring a synergy that enhances the momentum within our team. As our services grow and our team evolves, we’re building a solid foundation for continued success, which drives our excitement to build partnerships with even more clients.”

Singapore – The Sentosa Development Corporation has launched a sensorial wallscape to stimulate the appetites of MRT commuters at the Dhoby Ghaut NEL and Bugis DTL stations.

Sentosa collaborated with GOVT Singapore, Starcom Worldwide, and Moove Media for the activation.

The wallscape allows viewers to immerse in the sight, scent, and sound of barbeque, inviting them to visit Sentosa GrillFest 2024.

The scent of smoky barbeque was made in collaboration with Oo La Lab while the ambient audio was created in collaboration with Massive Music. The activation aimed to recreate the feeling of dining beside a beach.

Sentosa GrillFest 2024 is the seventh edition of the beachfront grill festival where visitors can try local and international cuisine. Besides dining by the beach, visitors can also indulge in an exclusive tepee dining experience, which offers a three-course dinner.

Running from Nov. 14 to Dec. 8, the grill festival will be held at the Siloso Beach.

“With this year’s GrillFest returning with exclusive dishes and new experiences, we wanted to showcase the uniqueness through a campaign that is equally novel and distinctive. We hope the activation will surprise and interest commuters to join us for the tasty grills on Siloso Beach,” Chris Pok, divisional director of marketing and guest experience at Sentosa Development Corporation, said.

Alvina Seah, group managing director at GOVT Singapore, commented, “We saw an opportunity to create a sensorial experience that would give commuters a proper taste of all the thrills, grill, and beachside chill that they can discover at Sentosa GrillFest.”

Singapore – OneRepublic has released a behind-the-scenes video of their song ‘Singapore’ in collaboration with the Singapore Tourism Board (STB) and music-based entertainment company Universal Music Singapore (UMS).

The video features One Republic’s lead singer Ryan Tedder and keyboardist Brian Willett exploring Singapore. It features locations such as Marina One, Peranakan Museum, Armenian Street, and the Old Hill Street Police Station.

OneRepublic’s video was filmed during the band’s visit to the Formula 1 Singapore Airlines Singapore Grand Prix.

@visit_singapore

From inspiration to creation ✨ Follow @OneRepublic’s Ryan Tedder and Brian Willett as they take in the sights and sounds of Singapore and its vibrant mix of culture, people, and places that have inspired their ‘Singapore’ track on their latest ‘Artificial Paradise’ album. Soundscapes. Made in Singapore. #VisitSingapore #PassionMadePossible #OneRepublic Featured locations: 📍 Marina One 📍 Old Hill Street Police Station 📍 Armenian Street 📍 Peranakan Museum 📍 Marina Bay

♬ original sound – Visit Singapore – Visit Singapore

“With this track specifically, it’s like an external portrayal of creativity,” Willet commented.

“The first time I heard Singapore fully mixed, I could see buildings shooting up from the ocean, the streets, the tapestry of creativity,” Tedder said.

Choo Huei Miin, executive director of brand at STB, commented, “The ‘Singapore’ track beautifully pays homage to our city’s essence – a harmonious blend of heritage and modernity. Inspired by the creativity and ingenuity of the track, we invite listeners worldwide to immerse in the journey that this track takes you through, in the vibrant and eclectic tapestry that Singapore offers.”

“Universal Music Singapore is proud to be part of such an inspirational collaboration about creativity and Singapore featuring one of the world’s biggest bands,” Alice Kent, country head for Universal Music Singapore, said. 

Singapore – The Singapore Tourism Borad (STB) has renewed its partnership with Expedia Group, a travel technology company, with the aim of boosting tourism in the country.

As part of their strategic partnership, STB and Expedia Group are set to launch a joint global marketing campaign to increase tourists and promote Singapore as a destination. Leveraging shared resources, the companies will seek various ways to enhance their marketing strategies.

Additionally, STB will make use of Expedia Group’s technology, taking on an innovative approach to engage travellers in Singapore.

The partnership aims to boost STB’s forecasted 15 to 16.5 million tourist arrival in Singapore, which amounts to S$27.5b to S$29 billion in tourist spending.

“Expedia Group is proud to once again join forces with the Singapore Tourism Board in our mutual goal of enhancing travel experiences for both new and returning visitors to Singapore. This partnership allows us to leverage our industry-leading travel media network backed by our robust first-party data to bring the world to Singapore,” Greg Schulze, chief commercial officer at Expedia Group, said.

“We are delighted to embark on a strategic partnership with Expedia Group as collaborating with like-minded partners is integral to STB’s approach to destination promotion. Expedia Group’s innovative technology and our combined marketing initiatives will strengthen our engagement with travellers and increase destination mindshare, which will in turn drive visitor arrivals and spending,” Juliana Kua, assistant chief executive of international group at Singapore Tourism Board, said.

Singapore – Samsung Galaxy has released the third season of its ‘All About Switching’ global film campaign in collaboration with Cheil Worldwide, Logan Studios, and electriclime°. 

The film is part of Samsung’s ‘Why Galaxy’ brand campaign platform, which encourages users to switch to Galaxy smartphones.

The third season of the film campaign accompanies the launch of new products, including the Galaxy Flip6, Fold6, Watch Ultra, and Ring.

Highlighting the features of Galaxy AI technology, the film shows the apps personified to showcase its characteristics. It shows how various apps are gaining powers through AI, emphasising its contribution to productivity, creativity, and health.

The series’ third season comprises three episodes which highlights how AI is getting more incorporated in real life through innovation. 

Samsung Galaxy also worked with Logan Studios for the first two seasons of ‘All About Switching.’ electriclime°  joined during the third season to work with Logan Studios on the film, combining the two company’s creative capabilities. gsn

The film campaign is available for viewing online on Samsung’s social media channels, including YouTube and Facebook.

Australia – JCDecaux, an out-of-home (OOH) media company, has launched carbon measurement offerings on the Scope3 platform. Through the launch, JCDecaux becomes the first OOH media company in Australia to be on the Scope3 platform.

The launch highlights JCDecaux step towards promoting sustainable media practices for its campaigns. It is part of the company’s commitment to sustainability.

Additionally, the launch builds on JCDecaux’s carbon-reduction initiatives as part of its 2025 strategy. JCDecaux’s climate strategy reset and 2050 net-zero target have cut Australian emissions by over 70% since 2021, according to its sustainability report.

Scope3 measures carbon emissions across the digital media supply chain, enabling advertisers to assess and manage their environmental impact.

Steve O’Connor, chief executive officer of JCDecaux Australia and New Zealand, said, “With JCDecaux now on the Scope3 platform, advertisers can integrate digital Out-of-Home into their media mix, ensuring credible third-party emissions reporting for their campaigns.”

“Digital Out-Home has one of the lowest carbon footprints per impression of all channels currently measured on Scope3 making it a natural fit for advertisers wanting to reduce emissions. This launch is a milestone for JCDecaux but also for the Out-of-Home industry, as we lead the way in transparency and accountability,” O’Connor added.

“The launch of JCDecaux’s digital asset measurement on Scope3 reflects the company’s dedication to a responsible media ecosystem and supports brands in meeting their own carbon reduction targets with the highest degree of transparency. This new level of data integration aligns with the industry’s broader push for clear, measurable media plans with sustainability in mind,” Jo Georges, head of ANZ at Scope3, said.

Sydney, Australia – SeenThis, an adaptive streaming technology company, has appointed two new executives to boost its advertising sales team in Australia. The appointments are part of the company’s strategy to expand its footprint in the country.

SeenThis has appointed Tara Duncan and Michael Lopes as agency partners in Brisbane and Sydney, respectively.

In her new role, Duncan will support the agency’s clients while aiming for the market’s adoption of SeenThis’ video advertising technology.

Duncan brings 15 years of experience, having previously worked as consortium agency sales manager at News Corp. She also worked with OMD Brisbane as an account lead on McDonald’s.

Meanwhile, Lopes joins from Seven West Media, having formerly worked with Group M and Dentsu. In his new role, Lopes will leverage his relationships with key clients to drive growth and adoption of the company’s offerings.

SeenThis offers adaptive streaming technology that veers away from traditional methods to allow programmatic ads streaming.

Adam Roberts,  SeenThis general manager in Australia and New Zealand, said, “Tara is well-positioned to drive SeenThis’s revenue growth. Her strong relationships with key decision-makers within leading agencies will enable her to capitalise on immediate and sustained revenue opportunities.”

“We are thrilled to welcome Tara and Michael to the team at such an exciting point in the company’s journey as we continue expanding the adoption and integration of our tech across new clients, partners and platforms.They both bring a huge amount of passion and determination to the team and our growing list of clients around the country,” Roberts added.

“I am looking forward to evangelising SeenThis unique, high-performing video streaming benefits to Queensland and national markets,” Duncan commented.

Meanwhile, Lopes commented, “I am looking forward to working with our partners at GroupM and Dentsu bringing the SeenThis streaming technology to even more client teams who are seeking performance and sustainability across their video and high impact campaigns.”

Singapore – Majority of Singaporean prosumers (85%) deem travelling essential for their mental well-being, according to a report from Havas Singapore.

The report, which highlights Singaporeans’ travel preferences, also revealed that 65% of prosumers are willing to sacrifice other comforts to fulfill their dream travel. The insight further reinforces the emotional value of travelling for Singaporeans.

Havas Singapore’s report also focuses on sustainability. According to the report, 43% of prosumers feel guilty about the environmental impact of their journey, yet find it difficult to meet sustainable travel habits to meet their environmental values.

Meanwhile, 88% of Singaporean prosumers prefer sharing their travel experiences on social media. 70% also enjoy seeing travel content from influencers who partner with brands, which provides them with a glimpse of new destinations. According to the report, this is an opportunity for brands to promote sustainable travel habits.

Additionally, 74% of prosumers in Singapore value being immersed in local cultures. 92% are encouraging brands to support local communities.

The report emphasises Singaporean prosumers’ demand for sustainable options when travelling along with authenticity in the travel content they view.

“The travel sector is at a critical juncture as it navigates the challenges posed by climate change and shifting consumer priorities,” Vineet Kumar, director of research and insights at Havas Singapore, commented.

“The findings highlight the profound relationship consumers have with travel and the potential for brands to drive positive change. As we move forward, brands that prioritise sustainability and genuine engagement will thrive,” Kumar added.

Australia – Comparison site Finder has launched a global dance challenge in collaboration with Olympic breakdancer and viral sensation Rachael Gunn, better known as Raygun. 

Encouraging individuals and groups to flaunt their skills, the Raygun Dance Challenge offers a prize pool of $15,000 AUD. The initiative aims to challenge people to strive to do better.

Using the Finder Beat song, solo or group participants need to create a dance video and post it online. The finalists’ videos will be posted on Finder’s social media channels, with the number of likes determining the winner.

The winner of the solo category will be awarded $5,000 AUD, while the group winner will be awarded $10,000 AUD.

Finder will accept video submissions until  Nov. 12, while its announcement of winners will be on Nov. 22.

Raygun, who was ranked by the World DanceSport Federation as first in breakdancing, will be using her platform to support the initiative.

After scoring zero on her Paris Games performance, Raygun became viral after technicalities still landed her the top rank. 

“After Paris, I had a few people wanting to challenge my moves. I am keen for people to have their chance,” Raygun said.

“Our mission is to get people to ask themselves if they can do better with their money. We’re pumped to see Rachael using her platform to inspire Aussies to do the same, whether they’re making moves on the dance floor or with their finances,” Fred Schebesta, founder of Finder, said. 

Sydney, Australia – Priceline Pharmacy has unveiled its refreshed brand identity in partnership with design agency Houston Group, reflecting its new brand strategy.

The pharmacy’s new brand positioning, ‘the heart of health and beauty,’ highlights its expertise in both health and beauty. It also reflects pharmacists’ significant role in their local communities by caring for them from the heart. Additionally, it reinforces the pharmacy’s promise of making its customers feel great inside and out.

The new visual identity modernises the brand’s current elements, highlighting a new logo that features a heart and a cross. 

Recently, Priceline Pharmacy has announced the expansion of its brands line-up, including Bubble, Innisfree, and Yours Only.

Priceline Pharmacy operates under Wesfarmers Health, a cooperative of pharmaceutical companies in Australia.

“Priceline has been a major player in the Australian pharmacy market for decades, it’s been an exciting process to leverage their strong heritage and evolve their positioning and brand assets to ensure continued future success,” Stuart O’Brien, founder and chief executive officer of Houston Group, said.

Corrina Brazel, Wesfarmers Health’s head of retail marketing, commented, “This rejuvenation of the brand reflects our position as a leading health and beauty retailer with new and exclusive products and exceptional Pharmacist-led services. Nobody else in the market offers the combination of health expertise and beauty experience – at an affordable price point – that Priceline Pharmacy does.”

“Priceline is known for its network of 1400 Pharmacists and we also have Beauty Advisors in every store who are highly trained and skilled, so customers are given a high level of service,” Brazel concluded