Tag: Marketing
Individual airlines within the Group will retain their own identities but will increasingly carry the “Member of Lufthansa Group” endorsement across touchpoints.
CCS noted that this exposed consumers to the risk of paying for items they had not chosen if they failed to notice and remove them before checkout.
Kuala Lumpur, Malaysia — Fans across Asia are gearing up for Stranger Things 5, with immersive experiences as Netflix launches its “One Last Adventure” fan activations. In Kuala Lumpur, the streets were transformed into the Upside Down over the weekend with Stranger Rides, a fleet of ten trishaws...
The appointment comes as Vietnamese consumers adopt more digital-first habits, with short-form video, social commerce and brand trust increasingly shaping purchasing decisions.
We speak with leaders in marketing, advertising and technology across the APAC region to unveil key ad campaign and audience trends every brand should know across the region for the year ahead.
Amsterdam, Netherland — Peter ter Kulve has announced his departure from Unilever after 37 years as The Magnum Ice Cream Company prepares to operate as an independent business. He will continue to lead Magnum as its CEO, confirming the move in a message to colleagues, partners and friends ahead...
California, United States — Netflix and Warner Bros. Discovery (WBD) have signed a definitive agreement for Netflix to acquire Warner Bros., including its film and television studios, HBO Max and HBO, in a cash-and-stock deal valuing WBD at an enterprise value of about $82.7b. The transaction,...
Bangkok, Thailand — KFC Thailand has launched its “Sanders Claus Grants You A Gift” festive campaign, combining nationwide celebrations with support for flood-affected communities in the south. The initiative sees Colonel Sanders reimagined as “Sanders Claus” and includes a donation-driven activity,...
Singapore — Kallang Alive Sport Management has rebranded as The Kallang Group, with the Singapore Sports Hub adopting the new name The Kallang, signalling a renewed push to broaden sport, entertainment, lifestyle, and community offerings across the precinct. Chairman Keith Magnus and chief executive...
The company said it also plans to roll out activities aimed at expanding the golf fan base and supporting the development of Thailand’s golf ecosystem.
