Tag: Marketing
Carro rolls out a regional AI-powered campaign using generative AI to spotlight its 15-minute response time and 24-hour payment process.
For years, the search strategy for clients has followed a similar operating model: Search Engine Marketing (SEM) focused on bidding, performance, and conversion by keywords; Search Engine Optimisation (SEO) targeted organic traffic and ranking; and paid media operated within its own optimisation loop....
Bangkok, Thailand – The Mall Group will stage its Chinese New Year activation under the theme Joy, Luck, Love, running from 12 to 22 February across its flagship shopping centres, including Siam Paragon, Emporium, EmQuartier, and Emsphere. The event is developed in partnership with the Tourism Authority...
Kuala Lumpur, Malaysia – Malaysian bottled water brand Spritzer has launched a Chinese New Year celebration at Spritzer EcoPark in Taiping, running from February to early March 2026. Positioned as a festive cultural village, the month-long activation incorporates traditional Chinese New Year elements...
China – Entertainment and streaming powerhouse iQIYI has debuted iQIYI LAND in Yangzhou, its first global offline theme park, where fans can experience popular dramas and characters in real life. Covering roughly 10,000 square metres, iQIYI LAND features a compact indoor design that allows for year-round...
Bangkok, Thailand – Travel platform Agoda has partnered with the Hat Yai Songkhla Hotels Association for a new campaign spotlighting Hat Yai in southern Thailand. Titled “Hat Yai Lights Up”, the campaign will run until 2 March. The campaign offers travellers discounts alongside a travel guide highlighting...
Bangkok, Thailand – KFC Thailand has launched a new campaign developed with Wolf BKK to accompany the introduction of a limited-time menu item, the Kaprao Crispy Chicken Rice Bowl. Titled “The Routine Menu, Done the KFC Way,” the campaign pokes fun at the social notion of a “correct” kaprao recipe. It...
Bangkok, Thailand – Central Pattana has launched its Valentine’s Day campaign, ‘Love in Motion’, running from 6 to 16 February. Built on the theme ‘Invisible Force — Love is the Driving Force’, the campaign frames love as a motivating force across everyday life, supported by both on-ground activations...
Australia – Bankwest has launched a new campaign in collaboration with advertising agency Bear Meets Eagle On Fire, highlighting new features on the bank’s Just Enough Bank platform. The campaign comprises three videos depicting Bankwest customers navigating surreal scenarios, including becoming their...
Bangkok, Thailand – Perfumery JOURNAL has partnered with CJ WORX to launch a campaign for A Love Journey, an in-person event introducing the brand’s new line of body oils. The campaign incorporates the common Thai practice of using heart stickers on Valentine’s Day, linking it to the new body oil collection....
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