Tag: Marketing
If you don’t measure cultural connection, you can’t scale it. You might see numbers, but you won’t see the whole truth.
Singapore — Havas Media Network Singapore has strengthened its leadership lineup with two senior appointments, naming Jean Lee as managing director of Havas Media Singapore and Zoheb Gafoor as general manager–Digital, Southeast Asia. Both report to Pankaj Nayak, CEO of Havas Media Network Singapore...
New York, United States —The European Commission has approved Omnicom Group Inc.’s proposed acquisition of Interpublic Group of Companies Inc. (IPG), concluding that the deal does not raise competition issues under the EU Merger Regulation. The assessment reviewed both companies’ activities across advertising,...
Singapore – KFC Singapore has reopened its long-standing Kallang outlet after a two-month renovation, unveiling a full redesign that positions the location as the brand’s flagship store in Singapore. First opened in 1979, the standalone branch now features a new futuristic interior and KFC’s first-ever...
Tokyo, Japan – Hakuhodo Inc. has appointed Third Domingo as APAC chief creative officer of Hakuhodo International, effective immediately. Domingo, founder and chairman of IdeasXMachina and director and creative chief of Hakuhodo International Philippines, will now oversee creative leadership across...
Bangkok, Thailand – Gong cha has announced a major push into Thailand with a new master franchise agreement paving the way for up to 100 new stores across the country. The move with PERFECT STEP CO., LTD marks one of the bubble tea brand’s largest Southeast Asian expansions to date. The first store...
Singapore – French luxury patisserie Maison Ladurée is making a delicious comeback to Singapore, opening a festive pop-up at ION Orchard’s Level 1 Atrium. The booth is open from November 18, 2025 to January 11, 2026. Marking a charming return for the iconic maison, the pop-up is offering its classic...
In an era where algorithms can generate stories, visuals, and even emotions—brand integrity has become both the challenge and the compass for modern marketers. For Jaslyin Qiyu, former managing director of Mad About Marketing, this integrity is not about perfection—it is about authenticity, accountability,...
Singapore – As advertising costs continue to climb, brands in Singapore are turning to affiliate marketing as their next big growth driver. According to The Global State of Affiliate Marketing 2025 report by impact.com, three in four brands have increased investment in affiliate programmes over...
California, United States – Gap is striking a heartfelt chord this festive season with Give Your Gift, a holiday campaign that celebrates the power of creativity, music, and connection to unite generations. Anchored by a moving reinterpretation of Miley Cyrus’ The Climb, the campaign film—directed by...
