Tag: Marketing
United States – Alongside the launch of its AI-powered cancer support programme, Publicis Groupe has rolled out a campaign under its Working With Cancer movement, spotlighting the role employers can play in assisting employees diagnosed with cancer. The campaign centres on a film created by Publicis...
Beijing, China – Mixed martial arts gym UFC GYM has announced its expansion into mainland China, marking a significant milestone in the fitness brand’s global growth strategy. UFC GYM is known for incorporating a range of training disciplines into its programmes, including mixed martial arts, high-intensity...
Bangkok, Thailand – ICONSIAM has launched its Chinese New Year activation under the Lucky Angpao Mega campaign, headlined by a large-scale celebration titled ICONSIAM A Prosperous Chinese New Year 2026, which will run from 12 to 17 February at River Park. The celebration is being hosted in collaboration...
Indonesia – Fiesta, the condoms and lubricant brand under DKT, has launched a new campaign encouraging long-term couples to explore, experiment, and rediscover fun and connection in their relationships. Titled “XXXploration Can Be Fun”, the campaign centres on the idea of rekindling curiosity, communication,...
Shanghai, China – Ahead of the Chinese New Year, adidas China unveiled a film paying tribute to the next generation of Chinese footballers and their passion for the game. Centered around the song “Happy New Year”, the 1-minute-25-second film features young players from Xu Genbao Football Base and Tsinghua...
Bangkok, Thailand – Around one in four hotels in Thailand now offer a seamlessly localised travel experience, according to a new report by digital travel platform Agoda. The report found that approximately 25% of surveyed hotels are at the “integrated tailoring” stage, where localisation is embedded...
Bangkok, Thailand – OR Group’s digital application blueplus+ has launched Blessings Brought to Life, an interactive campaign developed in collaboration with CJ WORX that draws inspiration from traditional blessing rituals commonly practised by Thai consumers when wishing for success. A key feature of...
Singapore – Creative company Springboards has released an experimental project that studies the risks generative artificial intelligence poses to originality in creative work. The piece, titled “Dangers of AI”, involved drawing inspiration from an existing advertisement to create a new one, demonstrating...
Bangkok, Thailand – CentralWorld is set to stage a month-long Chinese New Year celebration in Bangkok with the launch of its “The Great Chinese New Year 2026” campaign, running from 30 January to 1 March. An in-person event will also be hosted from 12 to 17 February at CentralWorld Square, showcasing...
India — The government of India has rolled out its annual Union Budget for 2026, with allocations for digital infrastructure, social welfare, and other sectors heavily highlighted. With these factors as key priorities, marketing and advertising face potential adaptation needs, prompting marketers to...
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