Tag: Marketing
Bangkok, Thailand – Big C has expanded its partnership with ThaiNamthip Coca-Cola to roll out localised activations across 130 Big C Food Court locations nationwide. Under the agreement, ThaiNamthip Coca-Cola has been appointed as Big C’s authorised beverage partner, granting the company exclusive distribution...
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) Eastern Region has partnered with the Thailand Gastronomy Network, Krungthai Card, and SIXT Thailand, alongside regional stakeholders, to launch a tourism initiative titled “EAT THE EAST: THE GRAND ROAD TRIP”. The campaign seeks to promote local...
U.S.A. – Global media brand Forbes has appointed Linda Boff as president of its CMO Network, where she will lead the influential CMO community and oversee Forbes’ multi-platform marketing initiatives, including live events, content, and community engagement. Boff, currently chief executive officer of...
Bangkok, Thailand – US-based golf lifestyle brand SWAG GOLF has expanded into Asia with the opening of its first official store in the region, located at Tour Performance Lab in Bangkok. The store marks the brand’s first physical retail presence in Asia. The company said Thailand was selected as its...
Singapore – Fabulate has integrated TikTok’s Symphony suite of generative AI tools directly into its platform, becoming the first influencer marketing platform globally to offer the technology natively within campaign workflows. The collaboration with TikTok embeds Symphony’s AI dubbing tool, video generator,...
In an era where local discovery starts online, ToffeeDev’s Local Boost Optimization (LBO) program has become a critical growth tool for small and medium enterprises across Asia Pacific. The program transforms Google Maps from a static listing into a dynamic, revenue-generating channel—helping brands...
Bangkok, Thailand – KFC Thailand marked Chinese New Year with a campaign and on-ground activation centred on a limited edition product and sensory experiences. The launch event, titled “KFC Crack the Crunch: Chinese New Year Festival”, was held at the Tiger God Shrine in Sam Yan. As part of the campaign,...
Bangkok, Thailand – Ahead of the premiere of Girl from Nowhere The Reset on 7 March, SOUR Bangkok has launched an out-of-home billboard campaign across key locations in Bangkok. Girl from Nowhere follows the story of Nanno, a mysterious girl who transfers between different schools and exposes misconduct...
Singapore – The Singapore Tourism Board (STB) has appointed Edelman as its public relations agency following a competitive pitch. The mandate takes effect immediately for two years and two months, with an option to extend for a further three years upon completion. The appointment comes as STB advances...
Singapore – McDonald’s Singapore hosted its largest community Lohei celebration at Punggol Digital District, bringing together more than 200 ComLink+ families and Punggol residents from diverse backgrounds in a festive show of unity and togetherness. The event was attended by Gan Kim Yong, Deputy...
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