Tag: Marketing
Data from the report indicates that 30% of CMOs prioritize strengthening customer relationships, while 28% focus on engaging with changing audiences, responding to evolving consumer behavior, representing diverse audiences, and adapting to new technology.
The billboards use a creative optical illusion that requires viewers to shake their heads in order to see a hidden message hidden within black lines. The simultaneous publication of other announcements about FING FING Cajun Chips in various press and media outlets throughout the city takes place at the...
Patrick Béhar has been appointed as the new global CEO of Kantar Media, a division of Kantar Group Holdings,which will take effect in September 2023. He will be in charge of a company that conducts media research and audience measurement on a global scale in this capacity.
In her new position, Wong will oversee FleishmanHillard's operational performance across nine nations in the APAC region. Her responsibilities will also include managing the growth and financial performance of the region, fostering the development of productive teams and colleagues, and providing leadership...
The showreel not only demonstrates the team's proficiency in film production, motion graphics and content creation, but also offers a peek into the behind-the-scenes creative process driving projects for its growing domestic, regional and global client portfolio.
Launching on September 19 for a limited time, the collection will be launched in 15 markets across the Asia Pacific region, blending Disney’s iconic characters with Starbucks’ familiar third place experience.
Global hotel company Club Med is putting a strong emphasis on its lifestyle allure, transforming the concept of escapism into a destination through its latest advertising venture,named "That's l'Esprit Libre." This campaign not only refreshes Club Med's image but also emphasises its modern visual id...
L’Oréal announces its new two key appointments for the global consumer products division.
Adrien Koskas is appointed as the new general manager of L'Oréal's consumer products division (CPD) in the SAPMENA region and Manashi Guha as managing director CPD, for L'Oréal UK and Ireland.
Social media app TikTok and international advertising agency TBWA have announced the release of a new joint whitepaper titled "Storytelling in the Next Creative Renaissance", which encourages businesses to embrace the role of creativity and innovation in contemporary marketing.
Sunny Zhu has been appointed as the general manager of the Shanghai office of the international creative agency We Are Social. Zhu's responsibilities in this position include managing daily office operations and leading clients' strategic expansion initiatives.
![[Innovation] Digital payment LRT 2](https://marketech-apac.com/wp-content/uploads/2026/07/Innovation-Digital-payment-LRT-2.webp)