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Tag: Marketing

impact.com launches unified influencer marketing platform
impact.com launches unified influencer marketing platform
Posted on July 13, 2023
by Teddy Cambosa
Said platform brings creators and brands together in a single platform to discover new partnerships, contract, manage, pay and optimise those partnerships based on comprehensive performance insights.
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Braze
Marketing leaders to discuss future-proofing customer engagement strategies thru AI
Posted on July 12, 2023
by Teddy Cambosa
Titled “The Future of Customer Engagement: Harnessing the Power of AI”, the webinar aims to impart valuable insights to marketers to harness the full potential of AI and stay ahead in the ever-evolving landscape of customer engagement.
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Carlsberg Group appoints iProspect to handle global media duties
Posted on July 12, 2023
by Teddy Cambosa
After reviewing the process, iProspect was chosen because of its strategic acumen, originality, data-driven methodology, and track record of results.
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Untitled design (16)
Commonwealth Bank’s new campaign showcases goal of growing football in Australia 
Posted on July 10, 2023
by Teddy Cambosa
Sam Kerr, a professional football player, is featured in the 30-second TV commercial alongside her CommBank Matildas teammates Courtney Nevin, Tameka Yallop, and Claire Polkinghorne.
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These are APAC winners from Cannes Lions 2023
These are the APAC winners from Cannes Lions 2023
Posted on June 27, 2023
by Teddy Cambosa
The APAC region has seen 114 Lions won, much greater than the 104 Lions won in 2022. Some of the leading markets that have submitted include India, Japan, and Australia.
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LinkedIn pilots new B2B marketing solutions to help measure brand marketing effectiveness
LinkedIn pilots new B2B marketing solutions to help measure brand marketing effectiveness
Posted on June 14, 2023
by Teddy Cambosa
The new B2B marketing tools from LinkedIn range from AI-powered tools to help streamline work processes, to ad-related tools for marketers.
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Havas Ortega, Philippine Junior Marketing Association’s ‘MADWORLD’ to continue to bring new marketing insights to junior marketers
Havas Ortega, Philippine Junior Marketing Association’s ‘MADWORLD’ to continue to bring new marketing insights to junior marketers
Posted on June 2, 2023
by Teddy Cambosa
Through ‘MADWORLD’, Havas Ortega and PJMA have engaged in a year-long partnership which includes mentorship and activities that will help prepare the PJMA MadWorld leaders to launch the event. Moreover, it will also host the ‘MadWorld Bootcamp’, a full-day session with topics centered to support the...
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SaaS tech company Eagle Eye bags multi-year partnership with SG retail giant FairPrice
SaaS tech company Eagle Eye bags multi-year partnership with SG retail giant FairPrice
Posted on May 31, 2023
by Teddy Cambosa
Through the contract, Eagle Eye's Untie Nots is expected to deliver loyalty challenges within FairPrice’s existing Linkpoints loyalty programme.
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Dettol Malaysia inspires new parents in heartwarming campaign for Parents’ Day
Dettol Malaysia inspires new parents in heartwarming campaign for Parents’ Day
Posted on May 11, 2023
by Teddy Cambosa
Titled ‘A Parent’s Promise: Keeping Our Children Protected & Loved”, Dettol's film highlights the journey of new parents as they navigate the challenges of parenthood.
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Furniture brand Godrej Interio unveils relatable campaign for ‘Summer Carnival’ sale
Furniture brand Godrej Interio unveils relatable campaign for ‘Summer Carnival’ sale
Posted on May 11, 2023
by Teddy Cambosa
Godrej Interio's 'Summer Carnival' campaign film leverages multiple digital and social media platforms like Facebook, Instagram, and YouTube.
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