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Tag: Marketing

New Holland connects with farmers in first-ever national brand campaign
New Holland connects with farmers in first-ever national brand campaign  
Posted on July 25, 2023
by Teddy Cambosa
The people-driven campaign, with the slogan ‘We grow through what you go through,’ shows how New Holland continuously benefits from their relationships with customers.
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Dynata appoints Mark Lepine as managing director of APAC Region
Dynata appoints Mark Lepine as managing director of APAC Region
Posted on July 24, 2023
by Teddy Cambosa
Lepine, who has extensive experience in both the region and market research, will be in charge of managing the company's APAC operations, fostering Dynata's market presence and growth.
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Lionsgate Play’s new brand revamp to focus on redefining entertainment offerings
Lionsgate Play’s new brand revamp to focus on redefining entertainment offerings
Posted on July 21, 2023
by Teddy Cambosa
Aligned with its new identity, Lionsgate Play will continue strengthening its connection with the viewers, focusing on employing an advanced user interface, enhancing consumer experiences, faster app loading times, and an overall increase in stability, promising a polished look and feel when streaming...
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8traordinary acquires stakes in X10 Media to improve influencer marketing capabilities
8traordinary acquires stakes in X10 Media to improve influencer marketing capabilities
Posted on July 21, 2023
by Teddy Cambosa
This partnership primarily focuses on finding new ways of combining branding and word-of-mouth to create meaningful connections with consumers and benefit brands, consumers, and key opinion leaders (KOLs) or influencers.
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UM’s sixth annual Global Impact Day to promote equity, sustainability, and wellness
UM’s sixth annual Global Impact Day to promote equity, sustainability, and wellness
Posted on July 21, 2023
by Teddy Cambosa
The yearly event, which was first introduced in 2016 under UM's corporate social responsibility division, Better World, shows the organisation's goal of dedication to the values of community and care. 
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Redhill appoints Windy Anindiya Putri as country head of Indonesia
Redhill appoints Windy Anindiya Putri as country head of Indonesia 
Posted on July 20, 2023
by Teddy Cambosa
As country head, Putri will be working closely with Redhill’s management team and local stakeholders to oversee operational functions and develop new business in Indonesia, strengthening the agency’s presence and expanding its local network.
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Seven West Media renews partnership with Taboola
Seven West Media renews partnership with Taboola
Posted on July 19, 2023
by Teddy Cambosa
SWM has extended its cooperation with Taboola for an additional multi-year period after experiencing substantial growth across all of its digital platforms during the initial multi-year agreement.
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Wunderman Thompson India bags creative mandate for Cult.Sport
Wunderman Thompson India bags creative mandate for Cult.Sport
Posted on July 18, 2023
by Teddy Cambosa
In this role, Wunderman Thompson India will be providing strategic and creative services for Cult.Sport on a global scale, as well as delivering differentiated content to create a niche for the brand among sports and fitness enthusiasts.
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SWAY Red Havas
Red Havas launches global influencer marketing service SWAY
Posted on July 17, 2023
by Teddy Cambosa
APAC – Red Havas, a group of merged media agencies, has announced the global launch of ‘SWAY’, an end-to-end influencer marketing service designed to drive authentic, engaging and effective brand conversations through influencers.  ‘SWAY’ by Red Havas works with PR, social and experiential marketing...
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Marketing Society
The Marketing Society Hong Kong appoints three new board members
Posted on July 13, 2023
by Teddy Cambosa
The newly appointed board members will work together with the current Hong Kong staff to pursue the Society's purpose of fostering leadership and raising the bar for marketing practices in the wider region.
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