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Tag: Marketing

Pepsi Max launches The Notorious B.I.G collaboration to celebrate 50 years of Hip Hop
Pepsi launches The Notorious B.I.G collaboration to celebrate 50 years of Hip Hop
Posted on August 1, 2023
by Teddy Cambosa
Working closely with The Notorious B.I.G. estate and family members, Pepsi MAX has planned a distinct and excitingly immersive campaign that will connect his unique personality, style, and lyrical flow with the sounds of today. 
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Global creative agency Amplify expands into SEA market with ‘Amplify Activate’
Global creative agency Amplify expands into SEA market with ‘Amplify Activate’
Posted on August 1, 2023
by Teddy Cambosa
With the company establishing roots in Singapore way back in 2020, they've set to expand with Amplify Activate, opening new offices in Thailand, Vietnam, Malaysia, Indonesia and the Philippines, bolstering their regional team to 40 employees.
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Dailyhunt appoints Dentsu Creative India to handle social media mandate for short-form news service Xpresso
Posted on July 31, 2023
by Teddy Cambosa
Dentsu Creative India is tasked with creating persuasive digital communications for Xpresso in accordance with the given mandate.
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Omnicom Media Group India promotes Deep Singh to the role of national head of strategy
Posted on July 31, 2023
by Teddy Cambosa
In his new role, Singh takes on a cooperative journey with the group's CEOs and chief growth officer in an effort to meet growth targets and develop new business possibilities. His primary objective will be to promote the wider use of the Omnicom platform for marketing and analytics to produce increased...
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Golf Australia unveils new brand revamp to encourage more people to play golf 
Posted on July 31, 2023
by Teddy Cambosa
Golf Australia has unveiled its new brand revamp, symbolising the evolving essence of golf as an increasingly inclusive sport that embraces various forms of play, aiming to inspire a greater number of Australians to participate in the game.
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Chinese lifestyle-sharing platform Xiaohongshu appoints Nativex as cross-border marketing agency
Posted on July 28, 2023
by Teddy Cambosa
Xiaohongshu (Red), a lifestyle-sharing site in China has appointed Nativex to be its official cross-border marketing agency, enabling brands and developers from around the world to benefit from user growth on the platform.
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Heineken Australia celebrates 150 years with nicknames in latest quirky campaign
Heineken Australia celebrates 150 years with nicknames in latest quirky campaign 
Posted on July 28, 2023
by Teddy Cambosa
The potential for their beer name to feature in Heineken's national campaign, on digital billboards, or on beer taps in chosen hospitality establishments around the nation serves as the main motivation for engagement.
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WhatsApp Image 2023-07-27 at 11.01
Mango Aotearoa announces expansion of developing experiential team
Posted on July 27, 2023
by Teddy Cambosa
The Mango experiential team receives support from group ECD Matty Burton and strategy director Jack Murphy. Additionally, they have an internal content creation team comprising digital, design, and technical domains.
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Paper Moose has appointed as agency of record for Mitsubishi Electric 
Posted on July 26, 2023
by Teddy Cambosa
Since its founding in Australia in 1974, this action represents a change in the company's creative direction and aims to promote long-term growth in its global residential, commercial, and industrial technology offerings.
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Masa Okazaki appointed as chief operating officer of Grey Tokyo
Masa Okazaki appointed as chief operating officer of Grey Tokyo 
Posted on July 26, 2023
by Teddy Cambosa
As chief operating officer, Masa will be in charge of upholding Grey Tokyo’s strategic vision, fostering its borderless agenda, and ensuring the delivery of outstanding marketing services and integrated solutions to clients.
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