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Tag: Marketing

Dettol Malaysia celebrates Malaysia’s National Day with a firefighter’s legacy
Dettol Malaysia celebrates Malaysia’s National Day with a firefighter’s legacy
Posted on August 31, 2023
by Teddy Cambosa
Produced by Imagineers Film, Dettol and Kingdom Digital’s campaign film aims to celebrate firefighters and the one common legacy they share, which is to protect at all costs.
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Initiative expands to New Zealand following ASB partnership
Initiative expands to New Zealand following ASB partnership
Posted on August 31, 2023
by Teddy Cambosa
As ASB’s media agency partner, Initiative Aoteroa will be delivering innovative and integrated media strategy, planning, and buying across all channels.
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Havas announces key leadership appointments in Japan and Thailand
Havas announces key leadership appointments in Japan and Thailand 
Posted on August 30, 2023
by Teddy Cambosa
These appointments follow Havas’ recent leadership appointments in Malaysia and Cambodia, moving towards its growth plan in the involved regions.
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MARKETECH-PHOTOS
KFC Thailand’s viral ads remind hardworking Thais to enjoy their lunch breaks 
Posted on August 29, 2023
by Aliza Carmona
KFC Thailand unveiled its newest trilogy of relatable advertisements that tapped into the insights of Thai people on how lunchtimes have become a dull mealtime routine.
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Singapore’s Agency for Integrated Care launches witty recruitment campaign via The Secret Little Agency
Singapore’s Agency for Integrated Care launches witty recruitment campaign via The Secret Little Agency
Posted on August 29, 2023
by Teddy Cambosa
Developed in partnership with The Secret Little Agency, AIC launched its campaign with the goal of shedding light on the one universal requirement which a career in community care needs.
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Scoot appoints DeVries Global Taipei as local public relations agency
Scoot appoints DeVries Global Taipei as local public relations agency 
Posted on August 29, 2023
by Teddy Cambosa
In this partnership, DeVries Global is tasked with strengthening Scoot’s local resonance with consumers following the pandemic. 
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Industry leaders unite to discuss AI's role in achieving seamless customer experiences
Industry leaders unite to discuss AI's role in achieving seamless customer experiences
Posted on August 29, 2023
by Aliza Carmona
The webinar will host a panel discussion with some of leading industry experts in Asia Pacific to share their thoughts on how brands can revolutionise their current customer experiences to become more future-proof and efficient.
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Wunderman Thompson Greater China promotes Carter Chow as CEO
Wunderman Thompson Greater China promotes Carter Chow as CEO
Posted on August 29, 2023
by Teddy Cambosa
Shanghai, China – Wunderman Thompson has announced the promotion of Carter Chow to chief executive officer of Wunderman Thompson Greater China. Previously CEO of Wunderman Thompson China, Chow’s promotion comes as the agency focuses on building a united approach and strategy in Greater China, as more...
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SHEIN teams up with SPARC Group to amplify reach of Forever 21 products
SHEIN teams up with SPARC Group to amplify reach of Forever 21 products
Posted on August 25, 2023
by Teddy Cambosa
The partnership is expected to expand SPARC Group's distribution of Forever 21, adding value and variety for SHEIN's extensive customer base.
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DBS makes metaverse debut with sustainable adventure game concept
DBS makes metaverse debut with sustainable adventure game concept 
Posted on August 25, 2023
by Teddy Cambosa
In line with the ‘Towards Zero Food Waste’ initiative of DBS in 2020, the virtual experience highlights the global food waste challenge and what Businesses for Impact supported by the DBS Foundation are doing to address the issue.
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