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Tag: Marketing

Insurance company IAG names ex-Meta Michelle Klein as its new chief customer, marketing officer
Insurance company IAG names ex-Meta Michelle Klein as its new chief customer, marketing officer
Posted on May 4, 2023
by Teddy Cambosa
Michelle Klein will be leading Insurance Australia Group's newly formed customer experience and marketing division.
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This ‘open letter’ from UK mouthcare brand Waken wants Aussies to break perceptions on dental products being ‘ugly’
This ‘open letter’ from UK mouthcare brand Waken wants Aussies to break perceptions on dental products being ‘ugly’
Posted on May 3, 2023
by Teddy Cambosa
Waken Mouthcare's six-month campaign with WiredCo. aims to position the brand as a challenger to disrupt the dental care supermarket aisle.
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Adobe to reinvent creative content delivery via partnership with Omnicom Group
Adobe to reinvent creative content delivery via partnership with Omnicom Group
Posted on April 27, 2023
by Teddy Cambosa
Omnicom and Adobe's partnership will be carried out through an enterprise licensing deal of Adobe’s new Content Supply Chain solution.
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Whisper campaign featured image
Whisper crafts a campaign to break the stereotypes about periods being ‘impure’
Posted on April 20, 2023
by Teddy Cambosa
A study reveals that 1 out of 5 girls in India drop out of school every year due to a lack of period education.
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Executive search firm Grace Blue announces new appointments to bolster leadership team, advisory board
Posted on April 20, 2023
by Teddy Cambosa
Grace Blue specialises in transformational leadership talent for brands, agencies, media, entertainment, and technology organisations.
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Lee Jeans Featured Image
Lee Jeans launches flagship store in Bengaluru through #TheRealDenim campaign
Posted on April 19, 2023
by Teddy Cambosa
Lee Jeans' #TheRealDenim campaign is done in collaboration with integrated marketing solution provider CupShup.
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Initiative new appointment featured img
Initiative appoints Danielle Galipienzo as Head of Impact to lead purpose-led consulting division
Posted on April 19, 2023
by Teddy Cambosa
Working with Initiative, she has been a very intergral part in strategising the ad spaces and running campaigns of its clients.
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Foodpanda o2o featured img
foodpanda launches 24/7 pandamart O2O concept store in Hong Kong
Posted on April 18, 2023
by Teddy Cambosa
The concept store located at Sai Ying Pun district adopts an omnichannel retail strategy blended with online and offline channel integration.
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Sauce brand Roza Thailand brings secret sauce from Netflix’s hit movie ‘Hunger’ to life
Sauce brand Roza Thailand brings secret sauce from Netflix’s hit movie ‘Hunger’ to life
Posted on April 18, 2023
by Teddy Cambosa
The Roza Chef@Home sauce, co-created with Wunderman Thompson, was derived from the ‘Cry Baby’ noodles featured in Netflix's 'Hunger'.
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Beauty brand Lux’s latest campaign encourages sports media to do better in covering female athletes
Posted on April 18, 2023
by Teddy Cambosa
Lux's ‘Change The Angle’ campaign is done in collaboration with Wunderman Thompson Singapore.
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