Tag: Marketing
Bangkok, Thailand – US-based golf lifestyle brand SWAG GOLF has expanded into Asia with the opening of its first official store in the region, located at Tour Performance Lab in Bangkok. The store marks the brand’s first physical retail presence in Asia. The company said Thailand was selected as its...
Singapore – Fabulate has integrated TikTok’s Symphony suite of generative AI tools directly into its platform, becoming the first influencer marketing platform globally to offer the technology natively within campaign workflows. The collaboration with TikTok embeds Symphony’s AI dubbing tool, video generator,...
In an era where local discovery starts online, ToffeeDev’s Local Boost Optimization (LBO) program has become a critical growth tool for small and medium enterprises across Asia Pacific. The program transforms Google Maps from a static listing into a dynamic, revenue-generating channel—helping brands...
Bangkok, Thailand – KFC Thailand marked Chinese New Year with a campaign and on-ground activation centred on a limited edition product and sensory experiences. The launch event, titled “KFC Crack the Crunch: Chinese New Year Festival”, was held at the Tiger God Shrine in Sam Yan. As part of the campaign,...
Bangkok, Thailand – Ahead of the premiere of Girl from Nowhere The Reset on 7 March, SOUR Bangkok has launched an out-of-home billboard campaign across key locations in Bangkok. Girl from Nowhere follows the story of Nanno, a mysterious girl who transfers between different schools and exposes misconduct...
Singapore – The Singapore Tourism Board (STB) has appointed Edelman as its public relations agency following a competitive pitch. The mandate takes effect immediately for two years and two months, with an option to extend for a further three years upon completion. The appointment comes as STB advances...
Singapore – McDonald’s Singapore hosted its largest community Lohei celebration at Punggol Digital District, bringing together more than 200 ComLink+ families and Punggol residents from diverse backgrounds in a festive show of unity and togetherness. The event was attended by Gan Kim Yong, Deputy...
As brands face increasing pressure to retain customers in a volatile economic environment, loyalty has become a critical strategic battleground.
Manila, Philippines – FIFA has appointed Aleph as its exclusive partner for the commercialisation and multimedia distribution of the FIFA World Cup 2026™ in the Philippines. Under the partnership, advertising, sponsorship, and other commercial opportunities in the Philippines will be funneled through...
Bangkok, Thailand – One Bangkok has rolled out its Chinese New Year activation, headlined by a festival and several on-site activities. The celebration aims to bring together traditional beliefs and culture with a contemporary, urban lifestyle. The festival and accompanying promotions will run...
