Tag: Marketing
Bangkok, Thailand – The Tourism Authority of Thailand (TAT) is promoting wellness and purpose-driven travel through its global “Healing Journey Thailand” campaign, as part of efforts to position the country as a high-value tourism destination. Launched in January under the concept “Healing is the New...
The move follows a decision by the Australian Competition and Consumer Commission (ACCC) not to renew the Marketing in Australia of Infant Formulas (MAIF) Agreement, a voluntary code that expired in February 2025.
Bangkok, Thailand – Mineré mineral water has launched its integrated “Young ได้อีก” (Young, even more) campaign in collaboration with several long-established Thai brands, including Siang Pure, Madam Heng, Three Lady Cooks, Maepranom, and Jones Salad. The initiative spans both digital platforms and offline...
Singapore — Marketing in the age of AI is not just about keeping up anymore—it is about actually being the one to set the pace. The Sitecore City Tour Asia 2026 was a deep dive into exactly how brands can use AI, automation, and unified platforms to deliver experiences that are not just faster, but...
Hong Kong – Hong Kong-based Wing Tai Properties is positioning its new residential development, CLOUDVIEW, as an emotional sanctuary for urbanites seeking to be connected to the city while enjoying space to breathe in its latest launch campaign. Described as a reimagining of modern living, CLOUDVIEW...
Bangkok, Thailand – Havas Thailand has appointed Navinda Kittisubkul to the newly created role of head of strategy and growth, where she will lead strategic and growth initiatives across the agency. In her new role, Kittisubkul will work closely with cross-functional teams to develop integrated solutions...
Shanghai, China – Haircare brand CLEAR partnered with Oracle Red Bull Racing to highlight their solutions to “helmet hair” during the Formula One Chinese Grand Prix in Shanghai, using the race weekend to showcase its scalp-care technology and fan activations in the city. The activation in Shanghai provided...
Vietnam – Starbucks Vietnam has opened Starbucks Fansipan, the highest Starbucks coffeehouse in Asia, perched atop Fansipan Mountain to offer visitors a unique blend of coffee, local culture, and the stunning landscapes of northern Vietnam. Located at Sân Mây within the Sun World Fansipan Legend complex,...
Hong Kong – As global innovation reshapes how brands connect with customers, marketing leaders face intensifying pressure to blend cutting-edge technology with human-centric strategy. From responsible AI adoption to harnessing analytics, evolving privacy expectations, and mobile-first consumer behaviour,...
Bangkok, Thailand – Ride-hailing platform Bolt has launched a browser-based game that allows users to experience the realities of car ownership without the financial costs or long-term commitment. The game features four simulations reflecting common driving frustrations: sitting in a traffic jam, washing...
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