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Tag: Malaysia

Lactel celebrates shared festive values in Malaysia with new integrated campaign
Lactel celebrates shared festive values in Malaysia with new integrated campaign
Posted on February 25, 2026
by Teddy Cambosa
The campaign, titled “Kebaikan Digemari Rakyat Malaysia (Goodness That Malaysians Love),” positions Lactel’s yogurt and yogurt drinks as part of festive tables and everyday moments during the back-to-back celebrations.
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Family, gratitude take center stage in McDonald’s MY’s latest Lunar New Year film
Family, gratitude take center stage in McDonald’s MY’s latest Lunar New Year film
Posted on February 24, 2026
by Teddy Cambosa
“The Blessing” follows last year’s film, “The Wish,” bringing back the same characters and cast but shifting focus to sibling relationships and the emotional responsibilities of caring for an aging, unwell parent. 
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Naga DDB Tribal forms collaborative alliance with sonic branding studio Amplitone
Naga DDB Tribal forms collaborative alliance with sonic branding studio Amplitone
Posted on February 23, 2026
by Teddy Cambosa
Naga DDB Tribal positions itself as “The Experience Makers,” with a focus on engaging audiences beyond visual elements by incorporating other sensory touchpoints, including sound.
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MR DIY GRAND PRIX MAIN FEATURE IMAGE
Empowered teams, bold campaigns: Inside MR. DIY’s brand-building DNA
Posted on February 23, 2026
by Aliza Carmona
At the NEXT Awards Malaysia 2025, MR. DIY not only secured the Brand of the Year Grand Prix but also walked away with a total of 17 trophies, including Gold for Most Innovative Brand Awareness Campaign and Most Innovative Event Marketing Campaign, alongside multiple Silver and Bronze wins. Adding to...
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0220 Astro DDB Malaysia
Astro Malaysia encourages Malaysians to connect with tradition through CNY campaign with Naga DDB Tribal
Posted on February 20, 2026
by Melissa Reyes
Kuala Lumpur, Malaysia – Astro Malaysia has tapped Naga DDB Tribal to launch its Chinese New Year initiative, titled “All Right! Kudada,” aimed at engaging Malaysian Chinese households during the festive season. Anchored on the theme “Spark New Celebration, Find New Joy,” the effort seeks to reposition...
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Safi Shayla puts new shampoo to the test with high-octane media activation in Malaysia
Safi Shayla puts new shampoo to the test with high-octane media activation in Malaysia
Posted on February 19, 2026
by Teddy Cambosa
Rather than staging a conventional beauty product launch, the activation positioned hair care within the broader context of confidence and lived realities.
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W Communications launches in Malaysia, appoints Kiersten Chaik as country manager
W Communications launches in Malaysia, appoints Kiersten Chaik as country manager
Posted on February 19, 2026
by Teddy Cambosa
The Malaysia team will provide senior counsel and day-to-day client support across consumer, corporate, and integrated communications, working closely with W Communications’ Singapore headquarters to deliver regional services. 
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Malaysia Airports positions retail as key tourism driver through ‘ShopLAH’ initiative
Malaysia Airports positions retail as key tourism driver through ‘ShopLAH’ initiative
Posted on February 18, 2026
by Teddy Cambosa
The performance was supported by efforts to strengthen the presence of Malaysian brands, including Oriental Kopi, Kapten Batik, Serai, Jibby Chow and Little Malaysia. 
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MyCC launches market review on Malaysia’s digital economy ecosystem
MyCC launches market review on Malaysia’s digital economy ecosystem
Posted on February 17, 2026
by Teddy Cambosa
The initiative aligns with KPDN’s mandate to promote a sustainable and progressive domestic trade ecosystem.
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Foodie Media expands into digital gaming content with WTM Media alliance
Foodie Media expands into digital gaming content with WTM Media alliance
Posted on February 17, 2026
by Teddy Cambosa
The collaboration will run for an initial one-year term, with an option for extension subject to mutual agreement.
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