Tag: Malaysia
The proposal, announced by senior government officials, is part of a broader effort to protect minors from online harms such as exposure to inappropriate content, cyberbullying, and exploitation.
The reappointment follows nearly a decade of collaboration, during which Grey has worked on Coway’s brand positioning and communications strategy.
Kuala Lumpur, Malaysia – U Mobile, one of Malaysia’s mobile telco providers, has named Naga DDB Tribal as its creative agency of record, entrusting the agency with brand strategy, marketing communications, and ongoing creative development. The appointment, which follows a rigorous multi-agency pitch,...
The additions come alongside an existing client base that includes RHB Bank, Darlie, Guardian, PepsiCo, MR D.I.Y, EcoWorld, Biore, SunLife, McCain, Haleon, Domino’s and Pokka.
Through this lens, the film examines why the custom continues to hold meaning across generations.
The expanded mandate follows a competitive pitch win for Tiger Beer and reflects HEINEKEN Malaysia’s ongoing confidence in Archetype’s communications approach, which focuses on earned media and integrated storytelling.
With its introduction in Malaysia, the framework is intended to enhance local capabilities by complementing the expertise of HMY and KD with regional digital resources and infrastructure.
The film is inspired by the true story of Yap Sue Yii, Co-founder and CEO of Komuniti Tukang Jahit, a Malaysian social enterprise that supports women from the B40 community by providing sewing skills training and fair income opportunities.
According to the company, the new hubs are designed to function beyond traditional retail formats, serving as touchpoints that connect online platforms with offline experiences and community participation. This approach is intended to support long-term engagement among runners across Southeast Asia.
Both executives will report to MAG’s President and Group CEO-designate, Captain Nasaruddin A. Bakar.
