Tag: Malaysia
The performance was supported by efforts to strengthen the presence of Malaysian brands, including Oriental Kopi, Kapten Batik, Serai, Jibby Chow and Little Malaysia.
The initiative aligns with KPDN’s mandate to promote a sustainable and progressive domestic trade ecosystem.
The collaboration will run for an initial one-year term, with an option for extension subject to mutual agreement.
Developed by Chariot Agency, the film represents what the agency describes as an evolution in TNB’s festive storytelling, moving beyond traditional celebratory narratives to address social tensions and everyday misunderstandings.
According to the company, Trapper emerged as the highest-scoring agency, evaluated on strategic strength, commercial competitiveness and a data-led approach aimed at delivering measurable business outcomes.
The adventure continues with the siblings floating over a field of oranges in an orange hot air balloon, accompanied by the phrase “心想事橙.”
Titled ‘Joyful Bites & Sunny Delights’, the campaign aims to position sun protection as part of everyday social routines, particularly at the start of the year when consumers are often out meeting friends and attending celebrations.
Singapore — Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. As part of the agreement, Teads will...
This positioning informed the campaign’s creative direction and the communication idea “Journey that Electrifies”, which formed the core concept of the brand film.
Kuala Lumpur, Malaysia – AirAsia and its holding company Capital A are the subject of a new lawsuit from Lithuanian artist Ernest Zacharevic following the airline’s unauthorised use of the ‘Children on Bicycle’ mural in one of AirAsia’s liveries at Penang International Airport back in October 2024. As...
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