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Tag: Malaysia

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Maybank's heartfelt CNY film illuminates the deaf community's vibrant festival experience
Posted on February 6, 2024
by MARKETECH APAC
Maybank's Chinese New Year film, "Unspoken Connections," sheds light on the deaf community's unique experience of honouring one of the world's most vibrant, loud, and happy events. The film digs into their perspective in a peaceful setting, emphasising the critical role of sign language in overcoming...
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Fishermen Integrated’s campaign for MR. D.I.Y. reminds families to celebrate Chinese New Year with Ai, not AI
Posted on January 19, 2024
by Aliza Carmona
Malaysian-based home improvement retailer MR D.I.Y. has partnered with advertising and digital agency Fishermen Integrated on its latest heartwarming campaign for the upcoming Chinese New Year.
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This campaign from Nando’s puts a twist on what ranting, raving is like with new menu addition
This campaign from Nando’s puts a twist on what ranting, raving is like with new menu addition
Posted on January 15, 2024
by Teddy Cambosa
The campaign, conceptualised alongside The Chariot Agency, features Malaysian actor and lifestyle influencer, Harris Annuar, screaming compliments to Nando’s TRX employees for serving him an intensely flavourful PERi-crackle with his ¼ Chicken with 2 Sides order. 
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Yoodo appoints The Clan as new lead creative, social, digital agency
Yoodo appoints The Clan as new lead creative, social, digital agency
Posted on January 15, 2024
by Teddy Cambosa
This appointment of The Clan extends is for a period of 12 months with an option to renew for the next 12 months, covering the spectrum of creative ideation, strategy, creative output, social media strategy, and content development. 
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AEON Bank gets nod from authorities to operate, becomes Malaysia’s first digital Islamic bank
Posted on January 9, 2024
by Aliza Carmona
AEON Bank Berhad announced it has officially gained approval from Bank Negara Malaysia (BNM) and the Ministry of Finance to commence its digital banking operations in Malaysia, making it the country’s inaugural Islamic digital bank.
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Capital A announces strategic selling of business to sister company AirAsia X
Capital A announces strategic selling of business to sister company AirAsia X
Posted on January 9, 2024
by Teddy Cambosa
The strategic move is aimed at streamlining the group and facilitating a business-centric valuation of the separate entities, potentially unlocking greater value to shareholders, and aiming to create a pure play entity that aligns with market preferences. 
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Lazada’s widespread staff layoffs affect other SEA markets, top executives
Posted on January 5, 2024
by Aliza Carmona
In a developing story, some Lazada top executives are reportedly among those affected by the company’s retrenchment exercises as the layoffs expand to its other markets in Southeast Asia, The Edge Singapore reported.
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SEPHORA Malaysia unwraps holiday season in style with first-ever 3D interactive show in Kuala Lumpur
Posted on December 6, 2023
by Aliza Carmona
Global beauty retail brand SEPHORA has officially launched its latest 'Unwrap Their Beautiful' holiday season campaign, which featured a 3D interactive showcase on the capital city's largest 3D screens.
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Sue-Anne Lim named as new CEO of UM Malaysia
Sue-Anne Lim named as new CEO of UM Malaysia
Posted on December 4, 2023
by Teddy Cambosa
Sue-Anne has a total of 20 years’ experience in designing growth strategy for business and brand transformation, having worked with established MNC and GLC brands, with experience spanning multiple verticals. 
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CleverTap joins as Gold Sponsor for “What’s NEXT in Marketing” conference in MY; to spearhead discussion on customer lifetime value
CleverTap joins as Gold Sponsor for “What’s NEXT in Marketing” conference in MY; to spearhead discussion on customer lifetime value
Posted on December 1, 2023
by Teddy Cambosa
Through the conference, Jezreel Teng, enterprise account executive at CleverTap will be presenting a keynote presentation on aiding businesses to fully understand why CLV is crucial for the success of businesses, as well as sharing how personalised experiences contribute to increased customer loyalty...
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