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Tag: Malaysia

Martech firm OpenMinds Group collaborates with Asia Pacific University to launch student-led creative service
Martech firm OpenMinds Group collaborates with Asia Pacific University to launch student-led creative service
Posted on February 28, 2024
by Teddy Cambosa
Through this partnership called ‘OpenCreative’, OpenMinds Group and Asia Pacific University will be working together in developing creative content production in the digital space for Malaysian SMEs. 
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Aiken’s CNY campaign aims to empower Malaysians as the brightest stars this festive season
Posted on February 13, 2024
by MARKETECH APAC
In the movie, a group of girls use the Aiken Vita-C Bright Skincare line to embrace their brightest selves. The girls are given the chance to succeed on the football court because of their glowing skin.
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RHB enlightens viewers on neurodiversity and inclusivity in latest CNY film
RHB enlightens viewers on neurodiversity and inclusivity in latest CNY film
Posted on February 7, 2024
by Teddy Cambosa
Titled ‘Acceptance’, the film was directed and narrated by Leong herself and shot entirely from a first person’s POV, allowing the viewer to see the world through her eyes and better understand how an autistic person processes the things around them.
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Maybank's heartfelt CNY film illuminates the deaf community's vibrant festival experience
Posted on February 6, 2024
by MARKETECH APAC
Maybank's Chinese New Year film, "Unspoken Connections," sheds light on the deaf community's unique experience of honouring one of the world's most vibrant, loud, and happy events. The film digs into their perspective in a peaceful setting, emphasising the critical role of sign language in overcoming...
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Fishermen Integrated’s campaign for MR. D.I.Y. reminds families to celebrate Chinese New Year with Ai, not AI
Posted on January 19, 2024
by Aliza Carmona
Malaysian-based home improvement retailer MR D.I.Y. has partnered with advertising and digital agency Fishermen Integrated on its latest heartwarming campaign for the upcoming Chinese New Year.
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This campaign from Nando’s puts a twist on what ranting, raving is like with new menu addition
This campaign from Nando’s puts a twist on what ranting, raving is like with new menu addition
Posted on January 15, 2024
by Teddy Cambosa
The campaign, conceptualised alongside The Chariot Agency, features Malaysian actor and lifestyle influencer, Harris Annuar, screaming compliments to Nando’s TRX employees for serving him an intensely flavourful PERi-crackle with his ¼ Chicken with 2 Sides order. 
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Yoodo appoints The Clan as new lead creative, social, digital agency
Yoodo appoints The Clan as new lead creative, social, digital agency
Posted on January 15, 2024
by Teddy Cambosa
This appointment of The Clan extends is for a period of 12 months with an option to renew for the next 12 months, covering the spectrum of creative ideation, strategy, creative output, social media strategy, and content development. 
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AEON Bank gets nod from authorities to operate, becomes Malaysia’s first digital Islamic bank
Posted on January 9, 2024
by Aliza Carmona
AEON Bank Berhad announced it has officially gained approval from Bank Negara Malaysia (BNM) and the Ministry of Finance to commence its digital banking operations in Malaysia, making it the country’s inaugural Islamic digital bank.
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Capital A announces strategic selling of business to sister company AirAsia X
Capital A announces strategic selling of business to sister company AirAsia X
Posted on January 9, 2024
by Teddy Cambosa
The strategic move is aimed at streamlining the group and facilitating a business-centric valuation of the separate entities, potentially unlocking greater value to shareholders, and aiming to create a pure play entity that aligns with market preferences. 
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Lazada’s widespread staff layoffs affect other SEA markets, top executives
Posted on January 5, 2024
by Aliza Carmona
In a developing story, some Lazada top executives are reportedly among those affected by the company’s retrenchment exercises as the layoffs expand to its other markets in Southeast Asia, The Edge Singapore reported.
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