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Tag: Malaysia

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Malaysia Airlines, Google team up to enhance digital and tourism growth in MY
Posted on March 15, 2024
by MARKETECH APAC
Expanding on its commitment to promoting Malaysia as a core hub for international travellers, the dynamic relationship marks Malaysia Airlines' drive towards digitising its commercial advancement to promote growth and demand from important markets. 
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myTukar officially rebrands as Carro, taps Phei Yong as first brand ambassador
myTukar officially rebrands as Carro, taps Phei Yong as first brand ambassador
Posted on March 12, 2024
by Teddy Cambosa
This renaming exercise will officially see ‘Carro’ be incorporated across myTukar’s range of products and services, marketing materials and physical signages across Malaysia - a process that will take place across several months. 
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Wonda Coffee, Astro Shaw team up to bring back an iconic Malaysian superhero
Wonda Coffee, Astro Shaw team up to bring back an iconic Malaysian superhero
Posted on March 6, 2024
by Teddy Cambosa
Through this collaboration, WONDA Coffee and Astro Shaw will further support local talent and entertainment in Malaysia, and will be aiming not only to entertain, but also to instil values to the younger generation.
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MyCEB, ACMAR Marketing Xiamen team up to improve Malaysia’s business sector 
Posted on March 5, 2024
by MARKETECH APAC
n order to attract the Chinese market, exchange market insights, facilitate information sharing, co-create business leads, and build collaboration prospects within the private sector, cooperative marketing campaigns are facilitated by the Memorandum of Cooperation (MoC). MyCEB will have a strong connection...
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Starbucks
Starbucks MY releases statement on company position amidst ongoing boycott towards brand
Posted on March 4, 2024
by Teddy Cambosa
In the statement, Starbucks Malaysia stresses that despite false statements being spread through social media, they have no political agenda, and that they do not use their profits to fund any government or military operations anywhere.
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Martech firm OpenMinds Group collaborates with Asia Pacific University to launch student-led creative service
Martech firm OpenMinds Group collaborates with Asia Pacific University to launch student-led creative service
Posted on February 28, 2024
by Teddy Cambosa
Through this partnership called ‘OpenCreative’, OpenMinds Group and Asia Pacific University will be working together in developing creative content production in the digital space for Malaysian SMEs. 
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Aiken’s CNY campaign aims to empower Malaysians as the brightest stars this festive season
Posted on February 13, 2024
by MARKETECH APAC
In the movie, a group of girls use the Aiken Vita-C Bright Skincare line to embrace their brightest selves. The girls are given the chance to succeed on the football court because of their glowing skin.
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RHB enlightens viewers on neurodiversity and inclusivity in latest CNY film
RHB enlightens viewers on neurodiversity and inclusivity in latest CNY film
Posted on February 7, 2024
by Teddy Cambosa
Titled ‘Acceptance’, the film was directed and narrated by Leong herself and shot entirely from a first person’s POV, allowing the viewer to see the world through her eyes and better understand how an autistic person processes the things around them.
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Maybank's heartfelt CNY film illuminates the deaf community's vibrant festival experience
Posted on February 6, 2024
by MARKETECH APAC
Maybank's Chinese New Year film, "Unspoken Connections," sheds light on the deaf community's unique experience of honouring one of the world's most vibrant, loud, and happy events. The film digs into their perspective in a peaceful setting, emphasising the critical role of sign language in overcoming...
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MARKETECH-PHOTOS-_1_
Fishermen Integrated’s campaign for MR. D.I.Y. reminds families to celebrate Chinese New Year with Ai, not AI
Posted on January 19, 2024
by Aliza Carmona
Malaysian-based home improvement retailer MR D.I.Y. has partnered with advertising and digital agency Fishermen Integrated on its latest heartwarming campaign for the upcoming Chinese New Year.
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