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Tag: Malaysia

CelcomDigi to launch AI experience centre, aims to accelerate emerging technology dev’t
CelcomDigi to launch AI experience centre, aims to accelerate emerging technology dev’t
Posted on July 11, 2024
by MARKETECH APAC
Supported by a wide ecosystem of leading global technology players and local partners, AiX will serve as a focal point for cross-industry collaborations, leveraging emerging technologies such as 5G, artificial intelligence (AI), extended reality (XR), robotics, analytics and metaverse. 
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Outclass
airasia academy rebrands as Outclass, with vision to improve workforce development through personalised learning platform
Posted on July 5, 2024
by MARKETECH APAC
airasia academy, Capital A's digital edtech company, has recently rebranded as 'Outclass', a learning experience platform designed to enable individuals to develop in a changing workforce context. 
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Jirnexu announces acquisition of MoneyHero’s B2C brand CompareHero
Jirnexu announces acquisition of MoneyHero’s B2C brand CompareHero
Posted on July 3, 2024
by MARKETECH APAC
Through this transaction, CompareHero’s website, domain names, select user data, and IP rights will be acquired by Jirnexu. When the transaction is completed, the CompareHero brand will continue in operation under the world-class systems of Jirnexu moving forward. Terms of the deal, expected to close...
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TM's ‘Unifi’s UniVerse’ to position telco as true convergence local player via GREY Malaysia
TM's ‘Unifi’s UniVerse’ campaign to position telco as true convergence local player via Grey Malaysia
Posted on July 2, 2024
by Teddy Cambosa
The campaign also showcases the updated visual identity, structure, and product offerings of Unifi, which were originally unveiled during the launch of UNI5G – Unifi’s 5G mobile offerings. This continuation underscores the brand's commitment to innovation and adaptation, ensuring a seamless transition...
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Croissant brand 7DAYS mixes it up in latest campaign via Naga DDB Tribal
Croissant brand 7DAYS mixes it up in latest campaign via Naga DDB Tribal
Posted on July 2, 2024
by Teddy Cambosa
The collaboration boasts local artists Naim Daniel and Bunga, which includes a catchy tune named ‘Gandingan Tergempak Malaysia’ (Malaysia’s Greatest Mix), accompanied by a visually striking music video.
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Stephanie Foong appointed as new chief investment officer of IPG Mediabrands Malaysia
Stephanie Foong appointed as new chief investment officer of IPG Mediabrands Malaysia
Posted on July 1, 2024
by Teddy Cambosa
Effective immediately, Foong will step into the role of chief investment officer, responsible for all legacy and new media investments within the group, with a focus on buying accountability and innovation.
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boost-bank-feature-article
Boost Bank on merging fintech agility with banking stability for Malaysian market
Posted on June 28, 2024
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Diana Boo, chief marketing officer of Boost, shared exciting details about the launch of Boost Bank's homegrown digital banking app. She also discussed the app's innovative embedded onboarding journey and outlined Boost Bank's long-term strategic goals for...
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SK-II reimagines its heritage with launch of new immersive concept store in Malaysia
SK-II reimagines its heritage with launch of new immersive concept store in Malaysia
Posted on June 25, 2024
by Teddy Cambosa
Through this store, SK-II’s retail experience is reimagined for guests to immerse in the miracle world of ‘PITERA’, SK-II’s prized component, as they uncover the stories behind the house of SK-II – from the fabled origin story of SK-II to the decades of craftsmanship, skin science discoveries and skincare...
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Sealy taps GO Communications for latest digital and social media campaign
Sealy taps GO Communications for latest digital and social media campaign
Posted on June 24, 2024
by Teddy Cambosa
The campaign will elevate and reinforce Sealy’s premium positioning and promote the tagline “Sleep First Class” across various digital platforms. The tagline serves as a central theme, communicating the luxurious and life-enhancing benefits of Sealy’s high-quality products and “Posturepedic” technology...
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Tiktok matrade
Matrade, TikTok Shop team up to expand cross-border business opportunities 
Posted on June 18, 2024
by MARKETECH APAC
The initiative will allow Malaysian distributors, entrepreneurs, and companies to grow into Singapore. As part of the 12th Malaysia Plan, Matrade's Cross Border e-Commerce Development Programme (eBizLink) includes a partnership with TikTok Shop. 
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