Tag: Lux
The tool uses a smartphone’s built-in motion sensors and works through a web page rather than requiring a downloadable application.
Singapore – LUX has launched a new campaign that examines how paid social media advertising can influence the content users are shown, positioning ads as tools that may shape algorithmic recommendations over time. Developed in partnership with VML, the initiative titled ‘LUX My Algorithm’ introduces...
China – LUX, together with VML Singapore, has unveiled a new campaign that challenges deep-rooted naming traditions in China—encouraging women to reclaim their identity by creating meaningful, modern names that celebrate who they truly are. As part of the campaign, LUX and VML Singapore launched ‘Reclaim...
The 'In Her Name' campaign by LUX aims to change the way women are named by creating 100 names reflecting the essence of femininity today, drawing inspiration from classical literature, positive connotations, and the evolving landscape of societal development.
Lux's ‘Change The Angle’ campaign is done in collaboration with Wunderman Thompson Singapore.
The Allies e-learning programme is a learning tool targeted at the workplace setting, aiming to impart how to call out and stop discriminatory behaviour in the workplace.
Body wash brand Lux has tapped Wunderman Thompson to launch a new campaign with smell expert Laurine Sautour.
