Tag: Loyalty

Singapore – Digital-first telco MyRepublic, has launched gamification mechanics for its broadband and mobile subscribers’ customer experience journey. The ‘Pocket Rocket Adventures’ game is available on MyRepublic’s mobile app.

The gamification strategy is part of MyRepublic’s efforts to boost engagement, loyalty, and long-term customer value. It leverages innovative and non-traditional channels to build a more interactive relationship with customers.

Through the game, subscribers can get rewards from playtime and gain prizes from completing challenges and participating in events within the game. Subscribers can earn points, digital rewards, and exclusive merchandise. The game also has a tiered reward mechanism based on tenure and engagement.

‘Pocket Rocket Adventures’ also serves as a loyalty program for MyRepublic, providing the company with a view of customer behaviour and preferences.

The initiative is part of the company’s strategy to stand out against competitors. It also builds on MyRepublic’s ‘Geeks Use Us’ campaign, tapping into the gaming community.

Terry Williams, vice president, consumer at MyRepublic, said, “Pocket Rocket Adventures is more than just a game—it’s a strategic extension of how we view customer experience in the digital age. As a digital-native telco, we are constantly exploring new ways to engage our customers. This is an industry-first initiative in Singapore’s telecom sector, where gamification is embedded into our core customer engagement model.”

“Gamification is no longer just a trend in consumer apps—it’s now a business tool. We believe telcos need to evolve beyond transactional models and create participatory experiences that are emotionally engaging and memorable. This program is the start of a longer-term transformation in how we design and deliver customer value,” Williams added.

Philippines – AirAsia rewards, Capital A’s loyalty program, has teamed up with SM Group to launch a loyalty program for SM Advantage Card (SMAC) members. Through the partnership, members can increase the ways they can enjoy their points on both AirAsia rewards and SMAC’s programs.

The ‘My SMAC, My MOVE’ collaboration enables a two-way conversion of points. Members can turn 200 SMAC points into 300 AirAsia points or 500 AirAsia points to 125 SMAC points.

AirAsia points can be used on flights for over 700 airlines. It can also be used for hotel accommodation, travel and lifestyle perks, which members can redeem on the AirAsia MOVE app.

SM and AirAsia inked the partnership on March 5 at the SM Retail Headquarters, Pasay City.

Nicole Tan, chief business officer of AirAsia rewards, said, “We are excited to team up with the Philippines’ biggest loyalty program to offer a truly rewarding experience for both SMAC and AirAsia rewards members. This partnership allows members of both programs to maximise the value of their points, whether by turning everyday shopping into travel adventures or using AirAsia rewards for more shopping perks.”

“We are excited to launch this collaboration with AirAsia rewards. By combining shopping and travel rewards, we’re enhancing the value of our loyalty program and offering more meaningful experiences to our members,” Patrick Cua, chief operating officer of SMAC, said.

Ricky Isla, CEO of AirAsia Philippines, commented, “We are positive that this partnership will further boost the appetite of travel tourism in the country.  This reflects our commitment to making travel more accessible and rewarding for Filipinos.”

AirAsia Philippines recently partnered with the Department of Tourism to promote the Philippines as a Muslim-friendly travel destination.

At the heart of loyalty strategies are genuine connections with customers, formed by memorable experiences. These experiences are always behind an enhanced customer lifetime value. The focus is not merely on attracting new customers, but on nurturing existing relationships to bring sustainable growth.

Recognising this, Henry Christian, in his new role as head of loyalty & customer digital transformation at Metro Singapore, is prioritising customers and their experiences to foster loyalty.

In an exclusive interview with MARKETECH APAC, Henry shares his strategies to make Metro Singapore’s customers feel valued, building lasting and meaningful relationships. To meet their expectations, his goal is to nurture true loyalty built on trust and value, enhancing customer journey.

Prioritising customer experience

As a leader in loyalty and customer relationship management, Henry’s primary focus is on caring for customers and making them feel these efforts. Recognising the importance of each customer, Henry prioritises creating remarkable experiences for them.

“It’s not just about transactions—it’s about making every touchpoint special and meaningful,” he said.

As Metro Singapore aims to attract new customers, Henry says it is also focusing on its current loyal customers, who are “at the heart” of their business. To him, caring for customers to make them feel valued is the company’s utmost priority.

“While we embrace innovation and nurture future customers, we must also recognise and reward our existing customers’ loyalty,” he said.

Building the ‘The Loyalty Program’

Prior to his appointment at Metro Singapore, Henry has held leadership roles in various companies, including GoTo Group and NTUC Link. Having a rich experience in ensuring customer loyalty, he shares his key strategy: enabling teamwork.

“It’s never about me—or any single individual in the company. Customer loyalty is never won by one person alone. It’s the collective effort of every team member working together. The entire company must think of itself as The Loyalty Program,” Henry said.

As he steps into his new position at Metro Singapore, he plans to bring a culture of collaboration with him.

“What’s more powerful than any single strategy is a culture—a culture where everyone collaborates to delight our customers through outstanding service and exceptional products. That’s the environment I aim to cultivate at Metro,” he shared.

However, fostering loyalty is not always a smooth sailing journey, especially as ever-changing customer expectations necessitate more complex strategies.

Henry also sees challenges in budget and how the strong Singaporean dollar draws customers away from local retailers and into overseas shopping. Nonetheless, he also sees opportunities to act upon.

“While ‘Design, Quality, and Value are table stakes in our business, the way we engage customers must evolve. There’s a huge opportunity to collaborate with our brand partners and external stakeholders to co-create a sustainable ecosystem—one that benefits Metro, our partners, and most importantly, our customers,” he said.

Innovating approach to brand loyalty

At Metro Singapore, Henry’s approach to innovation in brand loyalty is simple: a return to basics. To strengthen Metro’s loyalty strategies, he explains the essence of first understanding what makes the brand attractive to customers. Knowing its strengths, these characteristics can be amplified.

“At the same time, we can’t wait for future customers to walk through our doors—we need to meet them where they are. It’s about engaging them in their spaces and bringing Metro to them, rather than waiting for them to find us,” he said.

When asked about his vision for the future of marketing in Singapore’s retail landscape, he said, “I don’t have a crystal ball. But one thing is clear—every marketing leader is talking about the same thing: the disruption and amplification of marketing through AI.”

“If harnessed correctly, technology will help us do what we’ve been saying is important for years—personalisation, data-driven marketing, timely engagement, and experiential marketing,” he added.

However, Henry highlights the importance of strategy, citing how a bad one cannot be salvaged by even the best of technologies. To him, mastery of the basics should always be at the foundation of a business.

“Metro is celebrating its 68th anniversary this year—and I want us to celebrate our 100th and beyond. Staying relevant for the next decades means building the right foundation today, one that will carry us into the future,” he concluded.

As his vision for Metro Singapore transcends mere transactional relationships, Henry champions an approach where technology and the fundamentals of service are balanced. Through his efforts with his team, the company is paving a future where brand loyalty becomes the foundation on which Metro Singapore can build and maintain its legacy.

Paris, France – Global hotel brand Novotel Hotels, Suites & Resorts has announced a new initiative to help guests and members actively support ocean conservation through purposeful points donations. This initiative follows the launch of its three-year partnership with the World Wide Fund for Nature (WWF), as well as being done with Dift (formerly Captain Cause) and ALL, Accor’s loyalty program.

The scientific conservation work of WWF France’s pioneering research boat, the Blue Panda, can now be supported by ALL’s members who wish to use their points as charitable donations to fund the work of the WWF. 

The new initiative enables ALL loyalty members to turn their Reward Points into fundraising to support WWF’s research protecting the Mediterranean’s precious ecosystems.

By donating loyalty points through ALL x Dift, ALL members can now directly contribute to the Blue Panda’s critical missions, which include conducting scientific research, advocating for marine protection policies, and running awareness campaigns to safeguard this essential region.

For context, the Blue Panda has been sailing every year since 2019 to raise public awareness of the environmental challenges of the Mediterranean, engage decision-makers for the protection of ecosystems and carry out scientific work, in particular for the protection of large cetaceans, the development of Marine Protected Areas and the fight against ‘ghost’ fishing gear.

Jean-Yves Minet, global brand president for Novotel, said: “This year Novotel signed a three-year partnership with WWF to support the protection and preservation of the ocean through science-based action, conservation projects and technical expertise. The partnership is about positive impact. This is what’s at the heart of our brand and our purpose.”

He added, “Partnering with WWF and Dift enables us to give our guests and ALL members the opportunity to transform their loyalty into a meaningful contribution to ocean preservation, turning Reward Points into positive impact. The health of our oceans is critical to the future of our planet, and this initiative empowers every ALL member to take action, no matter how big or small. Together, we can make a real difference, turning a simple hotel stay into a sustainable action. Every loyalty point donated is a step towards protecting marine ecosystems for future generations.”

This initiative reflects Novotel’s commitment to making a positive impact of its guests’ lives and the life around us. In June 2024, the global hotel brand announced a three-year partnership with WWF dedicated to supporting science-driven action and conservation. 

From 2024 to 2027, WWF France will provide technical expertise to Novotel, helping its over 590 hotels worldwide to have a positive impact on the ocean, challenging and guiding the brand and its properties throughout many aspects of its operations. 

The partnership will also see Novotel sponsoring several critical WWF ocean-related conservation projects across the world, including the Blue Panda research boat.

Singapore – Travel-based loyalty programs continue to climb in popularity thanks to the sector’s ability to build loyalty through highly personalised customer experiences, according to a new report from Rocket Travel by Agoda.

The report highlights that the top five airline loyalty programs alone saw a 7.75% average growth in valuation from 2020 to 2023 while some travel loyalty programs in the financial services sector have tripled in value since 2019.

While the report noted a dip in levels of customer satisfaction for many customer loyalty programs post-Covid because of reductions in benefits, there was now an opportunity to re-ignite customer enthusiasm through more engaging online experiences.

Other benefits include the ability to search based on distance to key points of interest, find refundable or flexible travel options, filters based on pricing data and localized languages. 

Meanwhile interactive tools proactively recommend options to the customer based on their preferences – like deep discounts for price-sensitive travel planners or options with high earning potential for points-hungry members – drive increased repeat rate and added long-term value from each customer.

The report also noted that travel-based loyalty programs tend to appeal to higher spending customers, presenting businesses with the opportunity to not only boost levels of customer engagement but also benefit from higher customer lifetime values.

Damien Pfirsch, head of Rocket Travel by Agoda, the strategic partnerships arm of Agoda, said, “Unlike other industries, travel is something that people are emotionally invested in. By offering real-world experiences that customers really care about, it’s easier for brands to turn transactional relationships into long-term partnerships with their customers.”

He added, “Digital travel platforms are uniquely engineered to let customers design their own, highly personalised experience thanks to great search capabilities and a wide selection of destinations and accommodations – all at value-driven prices. The technology is also highly customisable, so brands are able to offer their loyalty customers an enjoyable experience with all the look and feel of their main site.”

United Kingdom – SaaS technology company Eagle Eye has announced that it has secured a five-year contract with Morrisons, one of the largest supermarket chains in the United Kingdom. Said contract will entail Eagle Eye managing Morrisons’ loyalty and promotion services.

Through the contract, Eagle Eye’s AIR platform will aid in enhancing Morrisons loyalty programme, which allows customers to benefit from exclusive prices and earn points on selected products in store, online and on fuel. 

Moreover, the new offering will create more ways of engaging with customers, and help the supermarket scale the number of broadcast and targeted offers available, giving customers more reasons to shop at Morrisons.

Said offering will be rolled out to all 499 stores nationwide and is expected to go live later in 2023.

Rachel Eyre, chief customer and marketing officer at Morrisons, said, “This has been a transformational year for our More Card loyalty scheme, and we are very pleased to be working with Eagle Eye, who are an acknowledged leader in this field, as we implement our plans to develop the scheme still further for our customers.”

Meanwhile, Tim Mason, CEO of Eagle Eye, commented, “We are excited to have won this multi-year contract with Morrisons, one of the UK’s leading supermarkets, and look forward to supporting their commitment to helping customers make every penny go further, saving them money on the everyday items they want and need.” 

He added, “We are proud that our platform is supporting the exciting pace of innovation taking place across the retail sector, at a time when providing value for consumers has never been more important.”

The latest Morrison win comes after Eagle Eye also recently secured a multi-year contract with Singapore retail giant FairPrice. In it, Eagle Eye’s Untie Nots is expected to deliver loyalty challenges within FairPrice’s existing Linkpoints loyalty programme.

Singapore – Society Pass (SoPa), the data-driven loyalty platform in SEA, has announced the acquisition of Thoughtful Media Group (Thoughtful Media), a social commerce-focused and premium digital video multi-platform network headquartered in Thailand which has an operating presence in the US, Vietnam, and the Philippines. 

The acquisition of Thoughtful Media marks SoPa’s first foray into Thailand and adds to SoPa’s growing ecosystem of technology-enabled companies located in the SEA countries of Vietnam, Philippines, Singapore and Thailand. Just recently, SoPa has also acquired Singapore-based Gorilla Networks, a next-generation Web3-enabled MVNO.

Thoughtful Media creates and distributes digital advertising campaigns across its MPN in both SEA and the US. Advertisers leverage Thoughtful Media’s wide influencer network throughout SEA to market and sell advertising inventory exclusively with specific placement and ‘effect’. 

Thoughtful Media’s social commerce platform will be amplifying the reach and engagement of SoPa’s e-commerce ecosystem and retail partners. With this acquisition, SoPa aims to increase customer engagement whilst also focusing on the quality of relationships through a campaign-based approach enabled by this synergistic acquisition.

Specifically, Thoughtful Media’s digital advertising tools and expertise bolsters Society Points, SoPa’s paradigm-shifting loyalty platform. Through data-driven marketing campaigns, advertisers of all types utilise Society Points’ proprietary 1st party data to improve the targeting, efficacy, and efficiency of their digital marketing spend. SoPa’s product offering is seen to uniquely position Thoughtful Media as a leading SEA retail marketing and advertising hub for international and regional consumer brands.

Dennis Nguyen, SoPa founder, chairman, and CEO commented, “We are thrilled to have Thoughtful Media join the ever-expanding SoPa ecosystem. Thoughtful Media’s social commerce-focused business model perfectly complements our future growth strategy for Society Pass as we drive consumer eyeballs and generate revenues for riveting consumer brands throughout Southeast Asia. In addition, Society Pass is excited to complete our first Thailand acquisition and look forward to launching our SoPa loyalty platform to the 65 million consumers in Thailand”.

Meanwhile, Dan Thorman, Thoughtful Media CEO, said, “Partnering with Society Pass allows Thoughtful Media to unlock strategic opportunities with influencers and advertisers as well as design cross-marketing synergies for companies in the SoPa ecosystem. In doing so, we expect to drive tremendous revenue growth in 2022 and beyond.”

Singapore – Society Pass (SoPa), the data-driven loyalty and e-commerce ecosystem in SEA, has acquired Singapore-based Gorilla Networks (Gorilla), a next-generation Web3-enabled MVNO.

Established in Singapore in 2019, Gorilla utilises Web3 technology to operate an MVNO for its users in Southeast Asia. With network coverage to over 160 countries, Gorilla offers a full suite of mobile communication services such as local calls, international roaming, data, and SMS texting. Moreover, Gorilla enables its customers to convert unused mobile data into digital assets or Gorilla GO Tokens through its proprietary blockchain-based SwitchBack feature. 

Dennis Nguyen, SoPa founder, chairman and CEO, explained, “We are excited to make our first acquisition in Singapore, and welcome Gorilla into our SoPa family. Gorilla’s technology platform aligns well with our acquisition strategy as we incorporate Gorilla’s blockchain and Web3 capabilities onto the SoPa ecosystem and enable the new meta-economy for all our portfolio companies.” 

“From our Leflair lifestyle e-commerce platform to our Pushkart/Handycart F&B delivery services, as we roll out the Society Pass loyalty platform in the coming months, we leverage Gorilla’s technology to drive customer retention for merchants and create innovative revenue models for our ecosystem,” added Nguyen.

With the rebound of the travel market throughout Southeast Asia, Gorilla expects to dramatically increase its customer base by marketing to the region’s business and leisure travellers with its user-friendly technology platform. It plans to expand its MVNO services offering to Vietnam, Thailand, and Malaysia over the next 12 months.

“When we started Gorilla Networks three years ago, our vision was to build a democratised mobile communications service platform where users regardless of nationality, home location or mobile subscription plans can access essential telecoms services such as roaming and mobile data anywhere and everywhere throughout the world. Gorilla is currently transitioning existing web 2 telco services onto the web3 economy by tokenising mobile data as digital assets,” said Xanne Leo, founder and CEO of Gorilla Networks.

“In 2021, we digitised eSIMS, data plans, and mobile numbers as NFTs, which dramatically transformed how our users purchase, interact and experience mobile services. By joining forces with SoPa’s extensive ecosystem and large user base in Southeast Asia, we are thrilled about the combined marketing capabilities we will now bring collectively to our partners and customers,” added Xanne Leo. 

For our Empowered Women Series last March, we sat down with the women leaders of SoPa – PH Country Manager Abie Pagdanganan and CEO Pamela Aw-Young. 

Pagdanganan shared about the platform’s goals, “So our business on the consumer-facing side, we aim to integrate everything that you need into just one ecosystem. This is where consumers can easily search books or order anything they want or need, through our values interconnected that works.”

Australia – Global cross-channel relationship management solution provider Cheetah Digital has recently launched its consumer trends index this year, which unveiled the latest key trends regarding relationship marketing, ranging from privacy trends to loyalty and messaging.

In regards to privacy trends, the index has noted huge rises in those turning to incognito browsing, amounting to a 50% increase, a 48% increase for using a PC cleaner software, a 40% increase in using a password generator, a 37% increase in usage of ad blocking tech, a 31% increase in those paying for premium software, and a 31% increase in usage of a password manager.

Staying on the topic of privacy, the index also noted that users prefer brands to only use data that they have explicitly shared directly to the brand. Other methods such as ads based on location data, retargeting ads derived from tracking cookies, and ads related to something they discussed near a smart device ‘creep’ out users.

Meanwhile, in regards to brand loyalty, around 57% of consumers say they are prepared to pay more to buy from a preferred brand, with loyalty metrics spiking across the board. Among the growing reasons they stay loyal are when brands understand customers as individuals (110% increase), treat their data with respect (71% increase), align with their personal values (58% increase) and offer admirable loyalty programs (55% increase).

Furthermore, consumers’ expectations of the loyalty programs are maturing, with a desire for contests and sweepstakes, increasing to around 73%. Other loyalty initiatives that customers expect include exclusive access and content (58% increase), and personalised product recommendations (56% increase).

Lastly, when it comes to messaging marketing to customers, email remains one of the most effective channels, beating banner ads, social media ads, organic posts, and SMS by up to 108%. Half of consumers report purchasing a product directly as a result of an email they received in the last 12 months. 

Speaking about the index release, Tim Glomb, VP of content at Cheetah Digital, said, “The path to customer acquisition has evolved from a relatively straightforward train track to a bowl of spaghetti, with multiple channels and formats to navigate. Brands can no longer get away with lumping customers into segments, but rather must treat them as individuals. This requires developing authentic relationships, offering real value exchange, and interpreting the right customer signals at the right time in the right channel.”

He added, “This report offers brands an extraordinary opportunity to assess their ability to create and execute campaigns that meet and exceed consumers’ growing demand for more personalisation, more privacy and a deeper relationship with the brands they know and trust.”

Cheetah Digital’s index is available for download here.

Australia – Purebaby, Australia’s largest independent babywear brand has announced it is transforming its customer loyalty strategy with the power of cross-channel customer engagement solution Cheetah Digital.

Purebaby was on the hunt for a software solution that would enable them to send personalised email messages to their existing and prospective customer base and allow them to move away from ‘batch-and-blast’ customer emails. 

“You have a database, you’re sending them one electronic direct marketing campaign (EDM), and that was it.” Sanjay Gill, CEO at Purebaby, says, “With the old platform, we were not getting what we needed in terms of segmentation and personalisation. It felt as if we were not using our database to its fullest potential, so we decided we needed a change.”

Another issue Purebaby had with their old platform was their support team was based in the U.S, which meant the Purebaby staff never had face-to-face meetings and seldom spoke with their provider. Purebaby wanted a locally based team to liaise with to offer more custom and real-time support.

“One of our conditions we had when we were onboarding with Cheetah Digital was for the teams to talk on a regular basis. There was an endless number of sessions that happened between our teams where we mapped out critical journeys for our customers,” Sanjay explains. 

A transformative solution

In July 2018, Purebaby turned to Cheetah Digital, sat down and mapped out an entire customer journey to decide at exactly which touchpoints the retailer wished to interact with their customers. 

“During those sessions, we mapped out the entire journey. such as which touchpoints were especially sensitive and important to our customers, such as when they announce they’re having a baby, to having the baby,” Sanjay says. 

From those sessions, Cheetah Digital helped create a bespoke number of “series,” which were personalised EDMs aimed at their customers’ experience at each critical touchpoint:

  • Milestone series: For a baby’s first birthday, for example 
  • Welcome series: Welcoming a new customer
  • Size-up series: When the baby needs a bigger size of clothing
  • Due date series: For mothers about to give birth

Purebaby also tries to incorporate highly personalised EDMs for milestones such as a first birthday or a baby shower when parents give that specific information. 

“As an example, we mapped out the birthday journey,” Sanjay explains. “When the customer is having a birthday or the baby’s first birthday — there’s a whole journey regarding those milestones. A whole journey was mapped out by Purebaby and Cheetah Digital. There were specific campaigns built around it and those campaigns were triggered at different times.” 

Additionally, Cheetah Digital and Purebaby worked on a “welcome series,” so when a customer signs up to the loyalty program called “Pure Love,” there are a series of personalised emails sent to them. These aren’t marketing emails, they are beautiful, introductory, experiential messages, introducing the parent to the brand, and showing them why Purebaby is special and what products they offer. 

“Our loyalty program is data-driven, as you come into the store, you sign up and it’s offline and online. This means a customer could walk into our store or could go to the website, sign up, and the journey will be the same,” Sanjay adds. 

Purebaby also has a “size-up” trigger for parents with newborn babies informing them it may be time to buy the next size-up for the newborn’s clothes. 

“Receiving that email knowing the parents are busy and they may not have time to go to the shop, receiving that email is very helpful from the feedback we hear. It also gives them time to plan if they’ve placed the order, it will be delivered in 24-hours, it does help the parents,” Sanjay explains. 

The “due date series” is sent to mothers who tell Purebaby their due date and they are sent helpful content pre- and post-birth, such as hospital checklists. 

“We realised a lot of people were entering the parenting journey underprepared. The due date series is about helping parents be prepared, we send them the hospital checklist, we send them the first wardrobe checklist. If someone has done that work for you and it is a matter of purchasing it, it makes it easier. It goes back to making parenthood easier for customers and make the journey easier,” Sanjay says. 

Supporting revenue growth and adaptability during the pandemic

Since implementing Cheetah Digital, Purebaby’s revenue has grown 47% compared to the prior year. Its email channel has become Purebaby’s second-highest revenue-driving channel. 

Through engaging with Cheetah Digital, the “welcome series” EDM has a 50% engagement rate; the “due date” EDM campaign has a 70% open rate and 14% unique click rate and the “size-up program” is performing on par with the “welcome series” at a 50% engagement rate. 

Between November 2020 and October 2021, email accounted for 21% of Purebaby’s total revenue and 16% of its total traffic, in the same period a year prior, its email accounted for 19.5% of its total revenue and 15.8% of its total traffic. 

Like many brands, Purebaby was concerned about the pandemic when it first hit Australian shores in March. Their retail sales halted and their digital sales took off. Sanjay says Purebaby was slowly undergoing digital transformation and COVID accelerated it for them. 

“Within weeks, 90% of our sales were coming from digital, whereas previously only 10% of sales came from online retail,” Sanjay says. “Our retail versus online sales has now balanced to 50/50, the digital sales have not gone backwards, they are much higher but the retail is standing on its own,” Sanjay says.

“Having a good platform, especially a good engagement platform like Cheetah Digital where we were able to ramp up our engagement with the customer was important for us.”

Cheetah’s VP, Go to Market APAC, Billy Loizou, says it’s exciting to partner with innovative brands like Purebaby that are leveraging innovative loyalty programs to transform customer experience at scale.

“We’re thrilled to collaborate with such a global retail leader that is revolutionising how brands unlock the value of their data to help build meaningful, long-term relationships with their customers. We look forward to continuing our collaboration with Purebaby and are excited to see how the brand continues to evolve and grow.”

Purebay sits has been running for more than 20 years and began as a wholesale brand selling to the likes of Myer and David Jones. Its founders, husband and wife team Sanjay Gill and Mirabai Winford, wanted to create a timeless, quality brand that was functional and fashionable to the market.

In 2010, the business started its transition into retail. The company now has 23 stores in Australia and distributes to more than seven countries worldwide, including the U.S., U.K., and the Middle East.

Cheetah Digital is a cross-channel customer engagement solution provider that enables marketers to create personalized experiences, cross-channel messaging, and loyalty strategies.