Tag: JCDecaux

Sydney, Australia – Out-of-home (OOH) media company JCDecaux has announced that it will be launching its first carbon-neutral product in Australia by early 2022. Said product will be applied to JCDecaux’s Transit network, wherein it will be placing its OOH ads across trams and buses in Australia.

“For JCDecaux, reducing our environmental impact is a priority. In 2022 our plan is to launch the first carbon neutral out-of-home media product across our Transit network – a first for Australia. All parts of the Transit product produced by our in-house printing service GSP Print, will be carbon neutral,” said Steve O’Connor, CEO at JCDecaux.

In order to ascertain the product’s carbon neutral feature, JCDecaux’s sustainability team has analyzed the life cycle for Transit, calculating all the carbon inputs end-to-end.

“We have ambitious plans to offer sustainable media solutions to our clients who are wanting to make more responsible choices. We have bold plans for sustainable solutions and our intention is to make our other products carbon neutral in the future,” O’Connor added.

JCDecaux has long been focusing on improving its sustainability endeavors across its products.The company was the first OOH company to join the RE100, a worldwide organisation that advocates for a commitment to 100% renewable energy. In ANZ, this has made JCDecaux the first media company to commit to this and means the entire network, including offices, will be powered by 100% renewable electricity by 2022.

In 2014, JCDecaux renewed its commitment to sustainable development through the implementation of its Sustainable Development Strategy. Priorities are across three components – environment, social and stakeholder, and include reducing energy consumption, reducing environmental impacts, and strengthening employee commitment toward sustainable development.

The company has also been a certified carbon neutral business since 2015 through Climate Active, an Australian Government organisation that certifies Australian businesses as carbon neutral, and is also working to achieve carbon zero status in New Zealand.

Sydney, Australia – Out-of-home (OOH) media company JCDecaux in Australia has promoted Morgan Hannaford and Gemma Watkins to the roles of sales director in the state of New South Wales.

Hannaford will take on responsibility for direct clients and independent agency groups, while Watkins will lead the teams working with global agency holding groups.

Gemma Watkins takes up her role immediately, whileMorgan Hannaford will commence in January 2022 upon her return from parental leave.

Hannaford’s 13 years in media have been aligned to delivering customer solutions in the direct and independent agency space. Meanwhile, Morgan’s flair for collaboration and results has driven key partnerships with the Independent Media Agencies Australia (IMAA), and some of Australia’s biggest brands.

John Harris, who was recently promoted to the role of general manager for sales at JCDecaux Australia, commented, “Gemma [Hannaford] is the ultimate team player, who leads by example. A former media salesperson of the year award winner, Gemma has a natural ability to problem solve for her clients, and consistently drives high levels of customer satisfaction with experience working on key holding groups Mediabrands, Omnicom and dentsu.”

He added, “Morgan’s energy and professionalism is a huge asset for JCDecaux. She is driven to achieve results for her customers and has nurtured a group of highly talented salespeople in such an important area for the business.”

Harris further stated that the two appointees have market-leading high-performance reputation, with a connected culture mentality at the core of their strengths, adding that they are truly excited to see them lead the NSW sales team.

JCDecaux Australia has seen a lineup of appointments this year, including Amanda Munce as head of campaign execution and Oliver Newton as chief sales officer.

Australia– Global Out-of-Home media company JCDecaux in Australia has appointed Amanda Munce, former commercial inventory manager of broadcast company Seven West Media, to be its new head of campaign execution. 

Munce brings with her 12 years of experience in campaign operations. She has previously held various operations roles and led delivery teams both on and offshore. In her new role, which was traditionally in the Operations area of the business but was restructured to sit within the broader Sales team, Munce will be leading the company’s campaign delivery, campaign installations, and campaign services teams. 

Munce will report directly to Cassandra Cameron, the executive general manager of revenue strategy and operations at JCDecaux.

Commenting on her appointment, Munce said, “I am so excited to join this progressive business and look forward to leading the team to deliver exceptional client service with customer success at the heart of everything we do.”

Meanwhile, Cameron commented that this important restructure and appointment brings together key client touchpoint areas that drive an increased focus on exceptional customer experiences. 

“Our customers’ journey starts with the Sales and Campaign Delivery teams, and bringing these teams together ensures JCDecaux delivers an unrivaled customer experience and drives positive business outcomes for our clients,” said Cameron.

Recently, JCDecaux has announced several promotions and appointments across the sales team, namely Oliver Newton, the new chief sales officer, Brad Palmer, the new national programmatic director, and Kasey Climpson, the new programmatic operations manager.

Australia – Global Out-of-Home media company JCDecaux in Australia has announced the promotion of Oliver Newton, former general manager of sales, to chief sales officer. 

Newton brings with him 15 years of experience in the sales industry. He has previously worked as the business development manager for JCDecaux UK in 2016, and thereafter, worked as the general manager of sales for JCDEcaux Australia in 2010. In his new role, Newton will be leading the JCDecaux agency and direct sales teams across Sydney, Melbourne, and Brisbane, as well as Adelaide, and Perth. He will also be driving deeper engagement with media agencies and advertising partners in an increasingly progressive Out-of-Home marketplace. 

Furthermore, Newton will be responsible for recognizing the breadth of customers that partner with JCDecaux. He will grow advertiser and direct advertiser relationships, as well as taking overall responsibility for the JCDecaux Nurture, a program that aims to provide support for Australian start-ups.

Commenting on his promotion, Newton said, “I am incredibly honored to take on the role of chief sales officer, ensuring that we deliver exceptional client service and have customer success at the heart of everything we do. We have a fantastic sales team across Australia at JCDecaux and I look forward to leading them to greater success.”

Meanwhile, Max Eburne, the chief commercial officer of JCDecaux, said, “Olly is a passionate and dedicated sales leader with a rare talent for identifying exactly what advertisers and agencies want. He has a proven capability in building strong, progressive, and service-oriented sales teams that will continue JCDecaux’s success in realizing the amazing opportunities that lie ahead of us.”

The company said that the promotion is part of a suite of initiatives to ensure that customer success is at the heart of JCDecaux, strengthening areas of the business to deliver ‘unrivaled’ customer experience and drive positive business outcomes for brands.

Sydney, Australia – The Australian arm of out-of-home (OOH) advertising company JCDecaux has announced a new programmatic offering across its clients, in which the offering will be supported by the company’s newest hires and appointments.

The new programmatic offering called ‘JCDecauxPROGRAMMATIC’ will offer brands access to OOH with control and flexibility. Advertisers and agencies can execute and optimize campaigns in real time, with the company guaranteeing supply for programmatic advertisers, setting aside at least 5% of its digital networks to be published via its exclusive supply side platform (SSP), VIOOH.

JCDecaux’s sights are set on programmatic making up 2% to 4% of digital revenues in 2021 and 15% by 2023.

“Programmatic out-of-home is now part of the broader digital universe, sitting alongside programmatic online in omnichannel buying platforms. This gives us an opportunity to take a share of the US$9.5B invested in digital media in Australia each year,” said Steve O’Connor, CEO of JCDecaux ANZ.

As part of the wider programmatic offering, JCDecaux Australia has also announced new appointees namely Cassandra Cameron, who has been promoted into the expanded role of executive general manager, revenue strategy and operations; Brad Palmer as national programmatic director; and Kasey Climpson as programmatic operations manager.

Prior to their new positions, Cameron has worked with media company APN Outdoor as national training director and as a member of the DOOH council of the Interactive Advertising Bureau. Meanwhile, Palmer has worked as the national programmatic manager at both digital publisher Allure Media and youth media group Pedestrian Group, and Climpson has worked with APN Outdoor as well as campaign delivery executive.

“Programmatic out-of-home used to be just an idea, now it’s a reality and we are excited to be the pioneers in Australia. Our business is primed and ready to change the conversation, giving advertisers a solution for buying out-of-home that’s as easy, and as sophisticated, as web or mobile audience buying. By reducing operational barriers, we anticipate a range of new advertisers will leverage the power of this valuable channel,” Cameron stated.

In regards to their appointments, O’Connor said that these changes align the talent’s organization’s aim to deliver on their business strategy.

“Our unique programmatic offering changes the way advertisers can plan and transact out-of-home and reflects our strong commitment to growing the Out-of-Home channel and leading through change,” O’Connor stated.

“Today, more than ever, our clients look to us to understand the future, and the future is now. Advertisers can be confident that when they plan a programmatic Out-of-Home campaign with JCDecaux they will have access to Australia’s most desirable outdoor formats and locations, whenever they choose to be active,” Cameron added.

Singapore – The Singapore arm of advertising company JCDecaux has launched its programmatic OOH media across various advertising channels, including bus advertising screens and airport advertising screens.

The company is launching first this strategy to 38 digital bus advertising screens. With these buses traveling along prime areas of Orchard Road the Central Business District, it is expected to generate 66 million impressions across the digital bus shelter inventory. 

Furthermore, the advertising inventory is connected to global demand-side platforms through supply-side platform VIOOH, which allows advertisers planning for offline+online campaigns within a single platform, and allowing them to manage their advertising inventory.

“Programmatic OOH is at the cusp of sea change in Singapore and the region. Many advertisers have expressed interest in our programmatic OOH offering and are keen to explore this to its fullest potential. We are thus delighted to work with VIOOH to launch our programmatic out-of-home media offer beginning with digital bus shelter screens. As we intensify the education journey and transition from traditional mode of buying and selling to a programmatic one, we will also be adding more diverse audiences to our offers by including a wider array of our digital OOH inventory,” said Evlyn Yang, managing director of JCDecaux Singapore.

The company will also roll out digital out-of-home (DOOH) across the Orchard Road and in the Central Business District, and in premium shopping malls namely ION Orchard, Funan, Raffles City, and Jewel, as well as Changi Airport by 2021.