Tag: Integral Ad Science

Seoul, South Korea – Native ad platform Dable, which is also a content discovery platform, has announced a partnership with Integral Ad Science (IAS) to deliver additional brand safety capabilities for advertisers.

Through the partnership, the Dable Native Ad platform will integrate integrated IAS’ brand safety solutions, which offer advertisers the ability to avoid content that most brands would consider inappropriate. 

This in turn, allows brands using Dable Native Ad to avoid risky content based on their preferences across categories such as adult content, alcohol, illegal downloads, illegal drugs, hate speech, offensive language, and violence. IAS brand safety controls are available on a pre-bid basis, so marketers only bid on brand-safe impressions and reach their clients in trusted environments. Working with IAS, Dable also provides insight on bids that are removed due to brand safety risk.

For Chaehyun Lee, CEO of Dable, he stated that they are committed to providing the best advertising experience for brands with the greatest level of brand safety, stating that brand safety is crucial when a company wants to communicate and continue to engage with clients.

“IAS is the leading company solving brand safety with excellent technologies. With this partnership, I believe our global advertisers can deliver their message confidently in a trusted environment and achieve their marketing goals,” Lee stated.

Beyond just analyzing keywords or URLs, IAS examines multiple elements of web pages that display Dable Native Ad to identify the content’s context in depth. Advertisers can control whether to include or exclude categories in their campaigns, helping them to reach clients alongside content that is safe and meets their brand standards. Advertisers can now benefit from IAS’s brand safety solution at no additional cost and avoid spending their budgets on objectionable content.

“We’re very pleased to work with Dable and provide our brand safety offerings for even more marketers. We are committed to helping our customers make every ad impression count, by providing insights and technology that protects their advertising investments from unsafe environments and drives results. We will continue to help protect advertisers’ brand equity through new partnerships with industry leaders like Dable,” said Laura Quigley, SVP for APAC at IAS.

Dable’s partnership with IAS also reflects the ongoing stride in creating brand safety measures for advertisers, as IAS had also recently signed a partnership with The Global Disinformation Index (GDI) to help brands avoid misinformation, ensuring journalistic integrity and reaffirming support for quality news sites.

Mumbai, India – Global digital ad verification company Integral Ad Science (IAS) has recently announced the appointment of Saurabh Khattar as its commercial lead for IAS India, where he will be responsible in leading sales operations of the company in India, as well working with brands, agencies, publishers, and platforms in the region.

In this new role, he will focus as on accelerating IAS’s sales operations in India and building strong partnerships with brands, agencies, publishers, and platforms to help them go beyond verification and make every ad impression count

Prior to joining IAS, Khattar was the director of sales and media partnerships at advertising platform Taboola, where he supported leading brands and agencies with digital advertising and content strategies across India and the wider APAC region. Prior to Taboola, he also held sales and marketing roles at corporate gifts supplier 5by7 and the India Infrastructure Publishing Private Limited.

“Joining IAS at this critical point in the company’s journey is an exciting opportunity, as the growth of digital advertising drives a greater need for media quality measurement. India’s digital media market is evolving quickly, and I look forward to working with marketers and publishers to tap into IAS’s solutions that can help drive efficiency and return on their investments in a new way,” he said regarding his appointment.

He will report to Laura Quigley, senior vice president for APAC at IAS.

IAS has been recently involved in various company moves, such as recently with The Global Disinformation Index (GDI), the web-based tool that rates news outlets, in a bid to protect brands from running ads on sites that have been identified for misinformation.

Singapore – Misinformation is a complicated and wide-ranging problem in society, which is why companies are taking steps to help brands avoid misinformation, ensuring journalistic integrity and reaffirming support for quality news sites.

With this, Integral Ad Science (IAS), the global digital ad verification company, has partnered with The Global Disinformation Index (GDI), the web-based tool that rates news outlets, making IAS the first ad verification company to help marketers avoid misinformation content.

GDI is a third party that sets the standard for what qualifies as disinformation and focuses on restoring trust in media sites around the world by providing real-time automated risk ratings. The GDI’s risk assessment is built off human-powered analyses, based on the international ‘Journalism Trust Initiative’ standard, alongside cutting-edge AI that catalogs millions of pages per week across hundreds of thousands of domains.

The partnership aims to protect brands from running ads on sites that have been identified for misinformation. IAS will be identifying potential sources of misinformation through its AI algorithm, and will be validated by GDI’s trusted and independent assessment of news content and risk. 

In addition, IAS will be adding domains that GDI detects organically to ensure the most complete coverage for advertisers. Through this, advertisers will be confident that their campaigns are running on quality news platforms.

Lisa Utzschneider, the CEO of Integral Ad Science, shared that their mission to be the benchmark for trust and transparency in digital media quality has never been more critical, and with the rise of brand risk globally, they are providing advanced tools for marketers to safeguard their brands.

“This partnership with GDI is a market first, building on our strong brand safety and suitability tools to offer expanded global coverage and to classify more sources of misinformation, which means greater protection for our clients,” said Utzschneider.

Meanwhile, Clare Melford, GDI’s co-founder and executive director, commented that the new partnership with IAS is a step forward for digital advertisers, and they are proud to be part of catalyzing change across the industry to stop the dissemination of disinformation online.

“Working with IAS, our combined strengths will change the way disinformation is detected and avoided, ultimately disrupting the incentives to create it,” said Melford.

Tokyo, Japan – Integral Ad Science (IAS), the global digital ad verification company, pushes for the awareness of ad verification by using everyone’s favorite medium – Manga comics. 

IAS launched its first Manga info book titled ‘Understanding Ad Verification with Manga!’ in an aim to raise awareness and deepen understanding of ad verification specifically for Japanese marketers, by introducing the basic concepts and approaches of ad verification.

With an even stronger digital activity today, the presence of fraudulent ads is fast becoming a pressing issue, and proper ad verification is looked to as one of the best possible solutions to combat this. Ad verification is a process that enables advertisers to verify if ads are placed in the right context, such as being situated on the right websites and therefore, displayed among the right audiences.

Digital ad verification is the company’s prime solution. The specially crafted manga series by IAS is an easy-to-understand overview of the basic concepts of ad verification, solutions, and use cases, seeking to support those in the field of digital advertising, as well as those at companies and agencies who are working to optimize and improve the health of their advertising.

It centers around the main character, Rinosuke Adobe, a young digital advertising manager at a fictional automobile manufacturer, and his team member, Tsugumi Suehiro, and their journey in solving problems such as brand risk and ad fraud by using ad verification.

“Although awareness of ad verification as a solution to media quality issues such as brand safety, ad fraud, and viewability in the digital advertising ecosystem is growing in the Japanese market, efforts to understand and implement the solution are still in their early stage,” said IAS.

Takeshi Yamaguchi, IAS Japan’s sales director, said, “Japanese digital ad budgets continued to grow even throughout the challenges of H2 2020, while ad fraud rates have also increased. IAS created this manga comic book to help creatively communicate the importance of ad verification and present the verification solutions in an easy-to-understand format for our partners.”

The new manga booklet is available for free download on the IAS website.

Japan has been bolstering its efforts on creating a safe environment for ad publication. The country has launched the Japan Institute for Certification of Digital Advertising Quality (JICDAQ), a third-party organization that provides third-party certification of the quality of digital advertising. Aside from this, a report by the Cabinet Office’s Digital Market Competition Council has also been released that outlines issues and recommendations for ensuring the fairness of transactions and improving transparency for the sound development of digital advertising.

Sydney, Australia – Integral Ad Science, a global digital ad verification company, has announced a new partnership alongside the ANZ arm of advertising and public relations company dentsu to make IAS’ Total Visibility product more accessible to local advertisers.

‘Total Visibility’ allows advertisers to see not only the percentage of wasted media but also the financial impact, allowing them to optimize campaigns toward paths and publishers that are delivering cost-efficient and quality media. 

Using a single tag, Total Visibility provides access to the cost of video impressions that were partially viewed, mostly viewed, completely viewed or not viewed at all. Advertisers can then refine verification settings to reduce waste and better utilize every media dollar.

Dentsu is the latest to partner with IAS, furthering its commitment to deliver a comprehensive set of programmatic transparency solutions for marketers who need their campaigns to be highly effective and cost-efficient. Dentsu will now be able to combine the power of IAS’s Quality Impressions™ metric, with programmatic cost and the supply path data to inform and optimize their programmatic buying strategies while also driving media cost efficiencies for their clients.

Angela Tangas, CEO at dentsu ANZ, stated that advertiser clients want greater visibility on the full programmatic supply chain and to understand where their money is being invested end-to-end, just as consumers want to know how their products are made, where they are sourced from, and whether ethical and equitable practices are used in the supply chain.

“We’re committed to driving trust and transparency across all our media and digital advertising practices. Partnering with the IAS, a market leader in digital ad verification, to offer our clients access to a tool like Total Visibility is an important step to building trust and credibility in our industry,” Tangas stated.

Meanwhile, Jessica Miles, country manager at IAS ANZ, commented, “Programmatic advertising growth in Australia and New Zealand continues to surpass expectations, and with this partnership, we are bringing even greater transparency to dentsu’s programmatic buys, which is a win for advertisers across the region. 

She added, “With Total Visibility, dentsu ANZ can better understand the percentage of wasted media and the financial impact in real-time, enabling them to optimize client campaigns toward paths and publishers that deliver the highest quality media and cost efficiencies.”

Jakarta, Indonesia – A large majority of consumers across Asia Pacific are receptive to contextually relevant ads, according to a new report by digital ad verification Integral Ad Science (IAS).

According to the report, 96% of consumers in Indonesia, 91% in Singapore, 86% consumers in Australia, and 75% in Japan prefer digital ads to appear alongside relevant content. Consumers value seeing ads that are related to the topics or articles they’re consuming online. Relevant ads are not only more memorable, but also more likely to foster a favorable consumer opinion toward the brand, noted the report. 

Furthermore, consumers don’t just simply prefer contextual relevance; their perception of an ad is also impacted by it. Roughly 9 out of 10 consumers in Singapore and Indonesia and more than 7 out of 10 in Australia and Japan say their perception of an online ad is impacted by the surrounding content on the page.

Consumers in APAC tend to prefer contextual relevance of the ad be present across all verticals. Across the board, consumers paired the ads they prefer with articles categorized in the same content vertical. For example, 90% of consumers in Japan, 86% in Australia, 82% in Singapore, and 76% in Indonesia preferred entertainment ads alongside entertainment articles, and a similar sentiment was observed across verticals.

“[The] research shows that the quality of an advertising environment can influence how consumers perceive ads and associated brands. The APAC data clearly shows contextually relevant ads impact consumers beyond their immediate response, forming part of their longer-term recall and favorability towards a brand,” said Laura Quigley, SVP for APAC at IAS.

She added, “Contextual targeting represents a major opportunity for brands in 2021 and understanding how context influences consumers’ perception of ads is critical to capture long-term interest. For marketers, this is essential to stand out within increasingly crowded marketplaces and drive action as a result of ads.”

Jakarta, Indonesia – Digital ad verification Integral Ad Science (IAS) has announced the acquisition of programmatic ad transparency provider Amino Payments in response to IAS’ expansion of solutions to the market.

Entailed in the new acquisition is the acquisition also of Total Visibility, an existing Amino Payments solution designed to provide insights into digital media quality and corresponding supply path costs. The product offers advertisers impression-level financial insights and media quality verification to optimize campaigns in real-time and helps advertisers determine media quality including viewability, fraud and brand safety, by offering critical insights and control to optimize campaigns toward supply paths that deliver cost-efficient and high-quality media.

In addition, Total Visibility can save advertisers up to 15 percent of their programmatic media spend by optimizing their advertising investments toward the most impactful placements through the most cost-efficient supply path.

“As even more digital media is transacted programmatically, the need for transparency will continue to be critical for advertisers. The Amino Payments team is thrilled to join IAS, the market leader in verification, to pursue a joint vision to bring unprecedented transparency into programmatic advertising.” said Will Luttrell, CEO of Amino Payments.