Tag: Influencer marketing platform

Mumbai, India – Hypothesis, OML’s influencer intelligence platform, officially announced its groundbreaking module, DiscoveryOS, a creator discovery platform set to transform how brands and agencies connect with authentic creators. 

DiscoveryOS is a search engine that aims to redefine the way brands discover and collaborate with influencers by harnessing the power of data through its AI-enhanced search. It is set to become a transformative leap towards influencer collaborations by offering seamless access to the in-depth insights of millions of global creators. 

This cutting-edge platform empowers marketers to choose trustworthy influencers from its growing database of over 210 million, ensuring their campaigns reach real people, not bots. This represents a paradigm shift in influencer marketing workflows by enabling impactful and measurable campaigns at an unprecedented scale. 

Furthermore, DiscoveryOS also offers a data-backed approach to influencer discovery, which ensures brand safety and authenticity. The platform will allow brands to identify trending and upcoming influencers that fit their needs by looking at their growth rate, previous collaborations, or audience affinity. 

Among the key features of DiscoveryOS are its large searchable database, which enables brands to reach a more diverse pool of talent and audience; advanced filters that can fine-tune search and pinpoint creators that align with the target; and a proprietary GAP score metric that can evaluate a creator’s authenticity and engagement. 

The platform also leverages AI and ML capabilities to help brands find lookalike creators based on topics and audience, offers detailed creator insights, and can monitor the month-to-month growth of creators to ensure a successful collaboration. 

Gunjan Arya, chief executive officer and board member at OML Entertainment, said, “At OML, our unwavering commitment to driving innovation in the creator economy fuels our pride in Hypothesis and its groundbreaking achievements. DiscoveryOS stands as a testament to our vision, offering a comprehensive end-to-end solution to the challenges prevailing in the influencer marketing domain. By meticulously addressing pain points and streamlining the entire process, this cutting-edge platform is poised to revolutionize branded content creation and elevate the landscape for creators to new heights.” 

She added, “DiscoveryOS is set to redefine the influencer marketing landscape, paving the way for unparalleled brand partnerships and authentic connections with audiences. As pioneers in the industry, we take immense pride in unleashing the true potential of influencer marketing, shaping a future where brands and creators can thrive together, hand in hand.” 

Meanwhile, Himani Agrawal, senior vice president of product and analytics at Hypothesis, further added, “Creator Discovery is the first and most crucial step to building a robust campaign that can result in effective and efficient ROI for brands, if executed right. Brands are struggling with finding the right creators, with the right target audience, for their brand’s marketing objectives. Hypothesis’ DiscoveryOS with its advanced search capabilities allows brands to do just that.” 

“Hypothesis is a first-of-its-kind platform that tackles the pain points of limited access to verified creator information and the ability to navigate through ‘the many’ to find ‘the one’. It’s positioned as a powerful catalyst set to revolutionize branded content creation through data driven decision making. Hypothesis aims to herald a new era of meaningful collaborations that will spark unparalleled creativity in putting the brands’ messaging in front of the right audience in the most engaging manner,” she continued. 

Karachi, Pakistan — Media investment group GroupM announced the Pakistan launch of its AI-powered brand-safe influencer marketing solution, INCA during its latest virtual event. Leveraging GroupM’s remarkable scale, INCA connects brands to a vast network of reliable publishers and influencers to create and promote content in social channels that will drive brand engagement across digital platforms.

With the platform now entering Pakistan, clients in the country can now leverage the additional benefit of global expertise and run campaigns across YouTube, Instagram, Facebook, Twitter, and TikTok. Assisting these clients is INCA’s specialist teams in four regions and 30 countries who have created more than 2,500 campaigns with over 100,000 content pieces for more than 300 unique clients around the world.

INCA’s proprietary end-to-end AI-powered platform provides numerous useful offerings namely unique creator and audience insights, fraud detection, workflow tools, content amplification, and detailed campaign reporting dashboards. It leverages a proprietary algorithm that uses real-time data to source, curate, and match influencers and publishers to a brand’s campaign objectives to deliver the most credible partners and content for the greatest impact.

Naveed Asghar, CEO of GroupM Pakistan, commented, “We are thrilled about INCA’s launch in Pakistan. We look forward to helping brands scale up their digital campaigns through our best-in-class AI-enabled influencer marketing technology to guarantee not only effective marketing but also connect brands with relevant, authentic influencers and publishers.”

With INCA’s trusted and scalable solutions, the platform can accommodate publishers, influencers, and their content needs to be manually identified, screened, and managed to ensure quality and brand safety, as the trend of fake followers enabled by bots makes it harder to tell if an influencer is a genuine and valuable creator.

Ghulam Jillani, business director (INCA) of GroupM Pakistan, said, “Using technology to challenge norms is the route to change the landscape. INCA addresses these challenges to provide a trusted network of verified influencer partners and campaign management processes. With this step, we expect for the ecosystem to change in order for us to bring that change in Pakistan we have INCA at GroupM.”

Meanwhile, Ateeq Rehman, CIO of GroupM Pakistan, shared, “At INCA, we build genuine relationships between brands, consumers, and creators to drive business outcomes for clients and maximise returns on their digital spend. Influencer marketing is growing at a phenomenal pace in Pakistan and we look forward to implementing INCA’s influencer marketing solutions for our valued clients in this region.”

Hong Kong — Capssion, an all-in-one influencer marketing platform based in Singapore and Hong Kong and founded by two ex-Lazada executives Thibault Couperie Eiffel and Koussey Goupil, has announced that their software now integrates TikTok on its platform to allow e-commerce brands in the region to find, manage, and monitor performance with TikTok influencers.

With influencer marketing campaigns becoming increasingly complex to manage, and in the bid to streamline the over-abundance of tools and social media platforms marketers have to cope with, Capssion has been aiming to innovate through choice integrations with best-in-class software to become the all-in-one influencer marketing platform for e-commerce brands in the Asia Pacific region. Historically, Capssion allowed brands to run campaigns on popular platforms namely Instagram and YouTube.

Thibault Couperie Eiffel, CEO and co-founder of Capssion, says, “More than 50 percent of the brands operating on Capssion have dedicated budgets for TikTok in 2022. Four in 10 of our influencers creating content on Instagram are now also creating content on TikTok.”

With the successful integrations of Shopify and Aftership that saw significant results, Capssion plans to grow its integrations and partnerships even further. The platform aims to be a facilitator for brands to find, manage and compensate influencers, as well as monitor their performance at scale, all in one place.