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Tag: IKEA

Top Story: Behind the scenes of ‘This is an IKEA Store’ campaign with Ogilvy Philippines
Top Story: Behind the scenes of ‘This is an IKEA Store’ campaign with Ogilvy Philippines
Posted on August 14, 2024
by Teddy Cambosa
For our next Top Story feature, we recently spoke with Mona Nazario-Garcia, managing director for advertising, brand and content at Ogilvy Group Philippines to better understand their work with IKEA, the results the campaign had across Filipino consumers, and what can we look forward between IKEA and...
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IKEA PH's latest campaign turns unexpected physical locations into an IKEA shop
Posted on December 20, 2023
by Teddy Cambosa
Restaurants functioned as easy places to shop in addition to providing places to eat. nail salons became all-inclusive destinations for Filipinos, providing manicures and pedicures in addition to the chance to browse IKEA's items. 
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IKEA Singapore appoints The Secret Little Agency as creative agency of record
Posted on October 26, 2023
by Aliza Carmona
Multinational home furnishing retailer IKEA has named independent creative agency The Secret Little Agency as its new lead creative agency of record.
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IKEA Singapore adds more centimetres to brand’s iconic pencil to celebrate 45th year
Posted on April 27, 2023
by MARKETECH APAC
In a very literal way, the furniture brand extends its branded pencils into a longer size to represent the many years it’s been doing business in The Lion City.
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SM-MOA-Globe-Netflix-IKEA-Philippines-Stunt
Who 'stole' SM MOA’s Globe? IKEA PH or Netflix PH?
Posted on November 14, 2021
by Teddy Cambosa
The marketing stunt involving the MOA Globe being stolen had marketing consequences to both Netflix and IKEA in the Philippines.
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Ikano Centres welcomes back shoppers with herd of ‘charismatic’ llama influencers
Ikano Centres welcomes back shoppers with herd of ‘charismatic’ llama influencers
Posted on November 2, 2021
by MARKETECH APAC
Developed together with creative agency TBWA\Malaysia, the campaign plays off the warm greeting ‘lama tak jumpa’.
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IKEA Philippines Pasay City
Soon-to-be world’s largest IKEA in PH in search of external marketing specialist
Posted on January 12, 2021
by MARKETECH APAC
IKEA Philippines is on the lookout for individuals that could fill in key marketing roles as it sets to launch this year.
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IKEA Catalog 1
After 70 years, IKEA drops iconic catalog
Posted on December 10, 2020
by MARKETECH APAC
In line with its ongoing digital transformation, the furniture brand has decided to retire its iconic print product catalog.
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