Tag: HiveMinds

Bangalore, India — HiveMinds Innovative Market Solutions, the digital marketing specialist of Madison World, has won the digital marketing mandate for Kuvera, an India-based investment platform.

Founded in 2016, Kuvera offers online personal financial services and has pioneered goal-based, direct plan mutual fund investing for Indians. Kuvera uses technology to help users make smart decisions and navigate the nuances of personal finance. Trusted by more than a million investors with over Rs. 34,000 Crores in assets; the platform enables investments, loans and remittances.

Gaurav Rastogi, founder and CEO of Kuvera, said, “At Kuvera we are creating a safe space to invest for every Indian. We believe that HiveMinds’ category understanding and strategy can really drive the next phase of our growth.”

Jyothirmayee JT, founder and CEO of HiveMinds, commented, “Digital investment platforms are driving a sea change in the way Indians invest. Kuvera is riding this wave through product innovation, an agile platform and customer onboarding at scale. We’re happy to be associated with the team and look forward to creating new benchmarks in growth together.”

The digital mandate adds to the already colourful portfolio managed by HiveMinds such as Dominos, MaxLife Insurance, BigBasket, and eCommerce mandates of brands like Crompton, P&G, and Nivea, among others.

Bangalore, India – HiveMinds Innovative Market Solutions, the full-service digital marketing and consultancy firm by Madison World, has recently bagged the digital marketing mandate of Rupeek, India’s asset-backed digital lending platform.

Rupeek aims to democratise access to hassle-free, doorstep credit for all markets and audiences. Currently, Rupeek also operates in the gold loan space. Its investors include Sequoia Capital, Accel Partners, Bertelsmann, and GGV Capital, as well as VEF, and Lightbox.

Rupeek’s spokesperson commented that as they continue to grow and unlock gold-backed credit for a billion Indians, digital marketing will play an important role in driving this momentum further via tech-led gold monetisation (GoMon) in over 120 cities across the country. 

“We are happy to partner with HiveMinds in this digital-led growth,” the spokesperson said. 

Meanwhile, Deepti Bhadauria, HiveMinds’ chief strategy officer, shared that gold asset loan is a $2 trillion opportunity in India, and there is a massive consumer segment looking for access to cheap capital and monetisation of gold assets that can be unlocked using digital marketing effectively. 

“I am happy that we will be partnering with Rupeek, in scaling and building India’s largest digital asset-backed fintech platform,” said Bhadauria.

In January 2022, HiveMinds has also bagged the digital mandate of insurance firm Max Life Insurance to manage its paid marketing portfolio. As part of the mandate, HiveMinds will be responsible for carrying out digital marketing activities across all publishers and platforms for Max Life Insurance including Google, Facebook, and Taboola, as well as Outbrain, amongst others. 

Bangalore, India – HiveMinds Innovative Market Solutions, the full-service digital marketing and consultancy firm by Madison World, has recently bagged the digital mandate of insurance firm Max Life Insurance to manage its paid marketing portfolio. 

Max Life Insurance Company is a joint venture between Indian multi-business corporation Max Group’s Max Financial Services and Axis Bank. As part of the mandate, HiveMinds will be responsible for carrying out digital marketing activities across all publishers and platforms for Max Life Insurance including Google, Facebook, and Taboola, as well as Outbrain, amongst others. This will in turn enable new customer acquisition for the insurance firm. The account will be serviced by HiveMinds’ newly opened north branch.

Aditya Satpute, Max Life Insurance’s corporate vice president of e-commerce and digital marketing, shared that today’s consumers are evolved and very digital-savvy, so the success of insurance companies is increasingly dependent upon their ability to innovate and engage with customers on digital platforms. 

“We are pleased to partner with HiveMinds in the next phase of our digital growth, where they will manage the entire paid marketing portfolio for the e-commerce business,” said Satpute.

Meanwhile, Jyothirmayee JT, HiveMinds’ founder and CEO, commented, “We are proud of winning this highly contested mandate. There is a massive transformation happening in the Insurance sector powered by digital expansion. Bringing the right digital integrations and innovation will be key to our success.”

Deepti Bhadauria, HiveMinds’ chief strategy officer, said, “Max Life Insurance is one of those companies that have the vision, the clarity of thought, and the right team to ride the digital wave in the country. We are confident that together we’ll create new benchmarks in digital marketing.”

Most recently, HiveMinds has appointed Saurabh Tyagi, former vice president of Madison World’s media agency Madison Media, to be its new chief client officer, where he will be leading the agency’s enterprise clients.

Bangalore, India – HiveMinds Innovative Market Solutions, the full-service digital marketing and consultancy firm by Madison World, has appointed Saurabh Tyagi, former vice president of Madison World’s media agency Madison Media, to be its new chief client officer.

Tyagi is a seasoned media professional who has over 18 years of experience across India and SEA. He has worked with brands such as Unilever, Nestle, and Titan, as well as Vodafone, among others. Tyagi also played diverse roles in Publicis and Group M, which includes media planning across offline and online, content strategy, and client servicing.

In his new role, Tyagi will be leading HiveMinds’ enterprise clients, helping to power the company’s growth in the coming years.

Commenting on his appointment, Tyagi said “I have always admired HiveMinds for their work across startups and MNCs alike. I am happy to be joining this high-energy team and look forward to delivering value to our clients.”

Meanwhile, Jyothirmayee JT, HiveMinds’ founder and CEO, believes that with Tyagi’s experience, they can now further partner with clients in thinking beyond digital marketing and work towards comprehensive marketing and growth strategy. 

“Saurabh has joined us at a time when digital transformation is at its peak in India and we’re expanding all-around – in teams, in new geographies, and in clients across industries,” said JT.

Sam Balsara, Madison World’s chairman, said, “With Saurabh’s movement, we can confidently assure our clients of delivering a holistic digital media strategy.”

Just recently, HiveMinds has announced its expansion in Delhi-NCR with a new office in Gurugram, which will be spearheaded by Mohit Grower, the head of the new north branch.

Bangalore, India – HiveMinds Innovative Market Solutions, the full-service digital marketing and consultancy firm by Madison World, has announced its expansion in Delhi-NCR with a new office in Gurugram.

HiveMinds specializes in performance marketing, display, e-commerce, and programmatic buying. It manages digital mandates for Domino’s, BigBasket, Coinswitch Kuber, and Trell, as well as e-commerce mandates for brands such as Crompton, P&G, and Nivea, as well as Saffola Honey, and Sugar cosmetics, among others.

Following this endeavor, HiveMinds has also appointed its vice president, Mohit Grower, as the new head of the new north branch. Grover brings with him intensive experience across insurance, travel, and entrepreneurial industries.

Commenting on his new role, Grover said “I feel after building businesses in the highly competitive travel industry for over a decade, this will be a great next phase of my career. I look forward to assembling a formidable team and delivering value to our clients in the region.”

Meanwhile, Jyothirmayee JT, HiveMind’s founder and CEO, shared that he is delighted to bring in a leader with high ownership and entrepreneurial spirit as their Delhi branch head.

“With the growing client roster, we feel that a senior team based in the region will be better placed to engage at the strategic level and contribute to overall growth for our clients,” said JT.

Sam Balsara, Madison World’s chairman, said, “With offices opening up gradually, the demand for on-site teams is also coming back. With Mohit at the helm, we’re now poised to expand our presence in North India to attract new clients and service the existing clients better.”