Tag: Havas Media

Sydney, Australia – Sydney-based business growth consultancy BeingIconic, which helps disruptive up-and-coming scale-ups to move into the mass market, has welcomed former Havas Media Chairman Mike Wilson as its non-executive director and strategic advisor as it readies for hyper growth for the business and its clients locally and globally.

Wilson joined BeingIconic recently, and since stepping down as Havas Media Chair in August last year, Wilson has taken on focused board roles, including at renowned influencer agency Hypetap.

The consultancy said Wilson’s appointment marks the end of BeingIconic’s search for like-minded individuals who can inject new life and valuable expertise into its highly dedicated and dynamic team.

“Mike is a long-standing friend of ours and someone we’re delighted to have on board,” said BeingIconic Partner and Chief Innovation Officer Ian Bell 

“We exist to help transition businesses throughout their scale-up journey. Recent clients include espresso Displays, CrowdProperty, Trendspek, Olinqua, Headsafe and BWX Brands (home to Flora & Fauna, Nourished Life and Sukin). Mike is both the perfect fit for us and our clients. He has a long history of founding, scaling, and acquiring media and creative businesses, and is an expert in industries that are critical to enabling our next stage of growth,” added Bell. 

Wilson has spent most of his career in marketing services and agencies, with a focus on communication and media. He also has significant management and leadership experience having cofounded Naked Communications in 2004 and launching Havas Media as founding CEO in 2013, becoming Chair in 2019.

With over 30 years of experience leading multi-disciplinary marketing communication and growth initiatives for world-leading consumer brands to his credit, Wilson shares his excitement to leap into a new landscape and leverage his experience to help BeingIconic fulfil its potential and grow clients.

“Getting involved in the investment community is something I’m thoroughly enjoying, and I’m seeing a lot of opportunities. The world is moving very fast postCOVID-19, particularly around tech products and services, and the BeingIconic skillset can be applied to multiple verticals,” Wilson said.

Wilson commented that there is massive momentum in Australia, the UK, Europe, and the US in terms of scale-ups, and that with the present connections and affiliations the consultancy has with UK businesses and trade organisations, they expect significant uptake in UK–Australia partnerships as they bring scale-ups to growth in both markets.

“Clearly, the mandate is to expand further internationally, but we are taking a deliberate, staged approach. Delivering from these bases into other markets is something the team already does at pace,” he added.

Sibon Schouten, founder of Mark’d Global and BeingIconic Board Advisor, welcomed Wilson to the fold.

“The team represents new and lateral thinking that is needed to succeed in an uncertain world, but one latent with new opportunities. By clashing the worlds of branding, business, and culture, they create what the future organisation must deliver – the triple bottom line based on people, planet, and profit. Collaborations with brands like Modibodi and Vanessa Megan show us what is possible if we continue on this path. I am excited to see industry veteran Mike Wilson join us to help businesses scale in Australia and beyond,” she said.

Australia – Global communications agency Havas Media has launched an e-commerce offering called Havas Market, which is focused on creating effective, digital shopping experiences that generate incremental revenue for clients. Said offering stretches far beyond media into e-commerce strategy, operations, analytics, and customer experience.

Havas Market’s capabilities have been fully integrated into the broader Havas Media business, ensuring e-commerce is seamlessly connected to a single communication approach and enhancing Havas’ ability to work with clients across the full customer journey.

Virginia Hyland, CEO at Havas Media Group says, “We know that up to a third of advertising dollars are wasted because of the poor consumer experience at the point of purchase online. Our dedicated ecommerce team has developed a unique approach shaped by combining best-practice customer experience and behavioural economics to remove purchase barriers and increase conversions.” 

She added, “Our approach means that we are utilising proprietary tools and capabilities that have been integrated agency-wide to enable marketers to navigate, identify, and leverage new and emerging opportunities across the entire commerce space.”

The launch of Havas Market is a new development for Havas Australia and comes at a critical time as brands are rapidly shifting their focus to online sales.

Managing Partner Dan Johns, who is leading Havas Media Group’s digital performance, data and technology teams, commented, “Central to the proposition is Havas Market Forecast. The tool uses a robust methodology to identify the incremental revenue opportunity across client websites and relevant marketplaces. The accuracy of Havas Market Forecast opens new performance-based engagement models that align Havas Market directly with client revenue growth.”

Through the new offering, Adam Steward now has the designation of head of performance and e-commerce. Speaking on his expanded role, he said, “As an agency, we are obsessed with delivering the best media experience, and now that extends to shopping, which we believe should be more seamless for customers. The launch of Havas Market allows us to help brands navigate the challenges a post covid world throws their way, as customers demand a more interconnected and personalised experience, both online and in-store. We deliver this by being a trusted business partner, providing integrated solutions and proven business outcomes.”

Australia – Havas Media, the media arm of the global marketing and communications group Havas, has appointed Daniel Tozer, former technology lead of activation intelligence firm Matterkind, to be its new trading director.

During his stint at Matterkind, Tozer spent five years in roles spanning campaign execution, management, technology and partnerships, product and performance, and audience, as well as programmatic and technical operations. He also used to be the digital account manager of marketing agency Hat Media in Australia.

In his new role, Tozer will be overseeing Havas Media’s programmatic and social team, bringing his broad expertise at the intersection of performance, programmatic, trading, and technology to drive growth in the evolving digital and data space.

Commenting on his appointment, Tozer said, “I look forward to working alongside the digital team as we look to drive the development and delivery of innovative, business-building programmatic and social marketing campaigns and solutions.”

Kevin Fernandes, Havas Media’s head of product for Australia, said that Tozer’s vast experience and expertise in all things related to digital media and the adtech industry makes him a very valuable addition to Havas Media. 

“Daniel will help further shape our digital and data credentials, which continue to grow from strength to strength,” said Fernandes.

In October this year, Havas Media has announced its extended partnership with energy provider Momentum Energy in Australia. The remit includes handling the brand’s conversion rate optimization (CRO), media, and data solutions, as well as analytics.

Australia – Energy provider Momentum Energy in Australia has appointed anew Havas Media, the media arm of the global marketing and communications group Havas, as its media partner. The move follows a four-year relationship.

In addition to Havas’ responsibility in handling Momentum Energy’s conversion rate optimization (CRO) and media, the remit will now include data solutions and analytics. Through this, it will be using the same team to drive CRO, analytics, and media out of a single agency, allowing Havas to create and deliver more efficient data-driven marketing strategies.

Claire McClelland, Momentum Energy’s marketing lead, commented, “We love working with the team at Havas. They have been an awesome support for us, especially through the last crazy year of lockdowns. They’re a super capable team who we really value.”

Meanwhile, Naomi Johnston, the general manager at Havas Media Melbourne, said they are thrilled to continue the close relationship with Momentum that they have shared over the last four years. 

“We truly see ourselves as an extension of the marketing team and are excited to continue working together to challenge the energy category through the smart use of data and application of efficient tech strategies that continue to deliver business results,” said Johnston.