Tag: Global
Singapore – Omnicom has launched the next generation of ‘Omni’, a marketing intelligence platform that integrates the company’s creative, media, data, and AI capabilities. The platform brings together Omnicom’s Connected Capabilities and the resources of its recently acquired Interpublic assets,...
Hong Kong – Cathay Cargo has unveiled its latest brand campaign created by Leo Hong Kong, highlighting its expertise in handling the world’s most complex, urgent, and valuable shipments. Titled ‘How on Earth’, the campaign builds on the 2023 “We Know How” platform, continuing the narrative from what...
France – Havas has announced its acquisition of Unnest, a French data consulting and engineering firm specialising in end-to-end data platform development, as it expands its global AI and analytics capabilities. Founded in 2021 by Nicolas Chollet and Mehdi Moreau, Unnest has built a presence in the French...
China – Huawei Device has launched its new global brand campaign, “Now Is Yours”, marking the next evolution of its brand story and aiming to strengthen its emotional connection with young consumers. Building on the “Make It Possible” proposition, the new campaign shifts Huawei’s positioning from a focus...
Singapore — OpenAI has introduced group chats in ChatGPT, allowing users to collaborate with others and the AI within the same conversation. The feature is currently rolling out as a pilot in Japan, New Zealand, South Korea, and Taiwan for logged-in users on ChatGPT Free, Go, Plus, and Pro plans, with...
Global — Canva has unveiled what it describes as its “biggest product launch to date” with the introduction of its Creative Operating System, a platform that combines an upgraded Visual Suite, a new design-focused artificial intelligence (AI) model, and expanded tools for businesses to manage brand growth...
California, United States – Apple has unveiled ‘Great Ideas Start on Mac’, a new global campaign celebrating creativity, imagination, and the spark of inspiration. The short film opens with a stirring narration, “Every story you love, every invention that moves you, every idea you wished was yours, all...
New York City, United States – OpenX Technologies has strengthened its global leadership with five senior appointments spanning product, marketing, communications, and operations, as the company accelerates its mission to simplify programmatic and make media work better for buyers and publishers. The...
United Kingdom – Dove has unveiled a powerful new video under its #ChangeTheCompliment campaign, celebrating girls for their talents, courage, and individuality rather than their looks. The film, part of the long-running Dove Self-Esteem Project, features young girls running, playing sports, and embracing...
Global — Spotify advertising has introduced ‘Tunetorials’, a new campaign designed to turn advertising education into engaging musical lessons. The initiative, using original songs and music videos, shall walk marketers through Spotify’s ad tools, blending educational content with entertainment. ...
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