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Tag: Global

FORD GLOBAL CAMPAIGN
Ford ignites new era with ‘Ready Set Ford’; first global campaign in 15 years
Posted on September 10, 2025
by Sharona Nicole Semilla
United States – Ford Motor Company has introduced Ready Set Ford™, its first new global campaign in more than 15 years, signalling a bold new era for the brand and a renewed commitment to customers worldwide.  The Ready Set Ford campaign is designed to spark confidence and help people feel ready...
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Roblox Moments Launch gameplay 2025
Roblox launches ‘Moments’ to let users capture, edit, and share gameplay highlights
Posted on September 8, 2025
by Aliza Carmona
United States – Roblox has introduced ‘Roblox Moments’, a new feature designed to advance user-generated content (UGC) by allowing players to capture, edit, and share gameplay highlights. The beta rollout aims to foster creativity, discovery, and self-expression across the platform. Currently in beta,...
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Nike
Nike reintroduces ‘Just Do It’ slogan with new ‘Why Do It?’ campaign
Posted on September 5, 2025
by Lyene Marie Darang
United States – Nike has reintroduced its “Just Do It” slogan to a new generation with the launch of its latest campaign, “Why Do It?”, which is designed to connect with young athletes.  The campaign aims to re-frame greatness as a choice, rather than an outcome, with an anthem...
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Ipsos launches ‘Creative|Spark’ capability to empower non-profit organisations’ ad campaigns
Ipsos launches ‘Creative|Spark’ capability to empower non-profit organisations’ ad campaigns
Posted on July 7, 2025
by Aliza Carmona
Market research company Ipsos has launched its new ‘Creative|Spark’ capability, designed specifically for the public sector and non-profit organisations.
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Criteo, dentsu form global commerce media partnership
Criteo, dentsu form global commerce media partnership
Posted on June 18, 2025
by Aliza Carmona
Commerce media company Criteo and agency network dentsu have announced an expanded global partnership to enhance commerce and performance media campaigns.
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M+C Saatchi Group names Jackie Stevenson as global chief strategy and innovation officer
M+C Saatchi Group names Jackie Stevenson as global chief strategy and innovation officer
Posted on June 13, 2025
by Aliza Carmona
Creative solutions company M+C Saatchi Group has appointed Jackie Stevenson as its global chief strategy and innovation officer, effective August 1, 2025.
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broadsign in advance dooh
Broadsign launches automated in-advance DOOH buying to streamline OOH transactions
Posted on June 4, 2025
by Aliza Carmona
Canada – Broadsign has launched ‘Broadsign In-Advance’, a new platform feature that enables automated, advance booking of digital out-of-home (DOOH) advertising. Support for static OOH transactions is expected in a future update. The new capability allows programmatic media buyers to secure guaranteed...
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OPPO, Discovery Channel celebrate cultural diversity with ‘Culture in a Shot’ initiative
OPPO, Discovery Channel celebrate cultural diversity with ‘Culture in a Shot’ initiative
Posted on May 23, 2025
by Aliza Carmona
Smart device brand OPPO is celebrating the World Day for Cultural Diversity for Dialogue and Development through the continuation of ‘Culture in a Shot.’
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Iris asserts bold creativity, urges brands to stand out in new rebranding
Iris asserts bold creativity, urges brands to stand out in new rebranding
Posted on May 22, 2025
by Aliza Carmona
Global creative micro-network Iris Worldwide has unveiled a new rebrand that asserts its boldness in creativity.
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Havas, YouGov expands market coverage in expanded partnership
Havas, YouGov expands market coverage in expanded partnership
Posted on May 21, 2025
by Aliza Carmona
Agency network Havas has expanded its partnership with online research data and analytics technology company YouGov to span more networks.
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