Tag: Global
Market research company Ipsos has launched its new ‘Creative|Spark’ capability, designed specifically for the public sector and non-profit organisations.
Commerce media company Criteo and agency network dentsu have announced an expanded global partnership to enhance commerce and performance media campaigns.
Creative solutions company M+C Saatchi Group has appointed Jackie Stevenson as its global chief strategy and innovation officer, effective August 1, 2025.
Canada – Broadsign has launched ‘Broadsign In-Advance’, a new platform feature that enables automated, advance booking of digital out-of-home (DOOH) advertising. Support for static OOH transactions is expected in a future update. The new capability allows programmatic media buyers to secure guaranteed...
Smart device brand OPPO is celebrating the World Day for Cultural Diversity for Dialogue and Development through the continuation of ‘Culture in a Shot.’
Global creative micro-network Iris Worldwide has unveiled a new rebrand that asserts its boldness in creativity.
Agency network Havas has expanded its partnership with online research data and analytics technology company YouGov to span more networks.
USA – Warner Bros. Discovery (WBD) revealed that its flagship streaming service, Max, will be rebranded as HBO Max this summer, marking a strategic return to the iconic HBO brand for its streaming service to emphasise quality and distinctiveness in content. The rebrand was announced during WBD’s Upfront...
Samsung, in collaboration with BBH Singapore, has launched a new global advertising campaign spotlighting the Galaxy S25 Ultra and its AI features.
United Kingdom – PwC has launched a new global identity that reflects its commitment to driving clients to the leading edge of innovation, debuting the refreshed look as the official consulting partner of Formula 1. PwC has introduced a refreshed brand positioning and identity—the first major update...
