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Tag: Global

MARKETECH-PHOTOS-_1_
La-Z-Boy teams up with InMoment to elevate omnichannel customer experience strategy 
Posted on August 30, 2023
by Aliza Carmona
International furniture producer La-Z-Boy has selected experience improvement (XI) solutions provider InMoment’s omnichannel listening XI platform to further drive customer loyalty and satisfaction.
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SHEIN teams up with SPARC Group to amplify reach of Forever 21 products
SHEIN teams up with SPARC Group to amplify reach of Forever 21 products
Posted on August 25, 2023
by Teddy Cambosa
The partnership is expected to expand SPARC Group's distribution of Forever 21, adding value and variety for SHEIN's extensive customer base.
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Yahoo acquires Commonstock to enhance Yahoo Finance features
Yahoo acquires Commonstock to enhance Yahoo Finance features
Posted on August 24, 2023
by Teddy Cambosa
The acquisition advances the power of community for Yahoo Finance and accelerates the brand’s strategy to deliver unparalleled retail investing resources, solutions and experiences to investors of all skill sets and levels.
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SeeHer, Comscore to launch industry-first gender equality measurement tool for digital platforms
SeeHer, Comscore to launch industry-first gender equality measurement tool for digital platforms
Posted on August 23, 2023
by Teddy Cambosa
Working in conjunction with SeeHer, Comscore created a new way for brands and advertisers to understand the significance of gender equality for their target audiences from their behavior, interests, and attitudes by embedding gender equality attributes in the Comscore Plan Metrix Suite.
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Bazaarvoice, Zendesk integrate UGC program for improved customer service
Bazaarvoice, Zendesk integrate UGC program for improved customer service
Posted on August 22, 2023
by Teddy Cambosa
The Bazaarvoice and Zendesk integration enables users to build a user generated content program that efficiently responds to customer reviews and questions at scale while delivering support as well.
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InMobi acquires consent management platform Quantcast Choice to bolster privacy management for publishers
InMobi acquires consent management platform Quantcast Choice to bolster privacy management for publishers
Posted on August 16, 2023
by Teddy Cambosa
This strategic acquisition reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, encouraging them to navigate the dynamic and intricate privacy landscape.
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MARKETECH-PHOTOS-_1_
Xsolla partners with AppsFlyer to provide support data-driven insights for game developers 
Posted on August 10, 2023
by Aliza Carmona
Global video game commerce company Xsolla announces a partnership with B2B SaaS and marketing technology company AppsFlyer to streamline cross-platform data-driven insights for game developers.
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Untitled design (50)
Channel Factory expands to Vietnam, appoints Khanh Ngo to lead country operations
Posted on August 2, 2023
by Teddy Cambosa
The newly established office in Vietnam will be managed by country manager Khanh Ngo, whose responsibility is to serve media agencies and direct brand clients by providing targeting, brand appropriateness tactics, and campaign optimization solutions.
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Untitled design (42)
Hivestack releases Nielsen-backed impression measurement solution
Posted on July 28, 2023
by Teddy Cambosa
Global independent programmatic DOOH adtech Hivestack, has introduced a solution called the ‘Verified Impression Multiplier’ for digital out-of-home (DOOH) advertising in specific regions across the Asia-Pacific (APAC) region.
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TIME appoints Kristin Matzen as its first-ever CCO
TIME appoints Kristin Matzen as its first-ever chief communications officer
Posted on July 14, 2023
by Teddy Cambosa
In this role, Matzen will be overseeing all strategic communications for TIME, including corporate communications, media relations, editorial and event publicity, crisis communications, and more. 
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