Tag: Giveaway

Singapore – As part of Lazada’s 10th birthday celebration, the e-commerce platform wants to thank its shoppers by giving away 10 Singapore Airlines First Class return plane tickets for Singapore consumers. The lucky winners of these tickets will be able to fly to any destination in the world that’s part of the Singapore Airlines network.

The prizes will culminate in a mega sale on 27 March, where shoppers can expect a celebration filled with new and exclusive launches, games and activities, on top of amazing deals and discounts.

Lazada said that beginning on 16 March, shoppers can collect ‘golden tickets’, up to a total of 27, which increase the chances of winning. These tickets can be earned through completing tasks within the Lazada app, including playing the Lazzie Star game daily, achieving level milestones within the game, and inviting new Lazada customers to play Lazzie Star. The final step is to make a purchase on Lazada’s Epic Birthday on 27 March to qualify for the lucky draw.

Wee Lee Loh, Lazada’s CEO for Singapore, shared that they have seen the evolution of e-commerce and its impact in becoming the new frontier for businesses, especially in the last few years where they’ve seen brands and shoppers embrace their unique features, from live streaming to digital vouchers, brand exclusives and their online-first approach to retail. 

“We would not be here without the strong support and confidence from our partners, sellers and shoppers, and this birthday celebration is to acknowledge all who have contributed to the success of Lazada. I hope that everyone can join us in the exciting plans we have in making this an epic celebration to remember,” said Loh.

Moreover, Lazada Singapore will be hosting a first-ever 10-hour non-stop live stream countdown for its birthday sale, which will start on 26 March at 2:00 pm. During the live stream, which will be headlined by popular local artists like Royce Lee and Joakim Gomez, shoppers can collect shopping vouchers, win prizes and interact with celebrities and Lazada’s Birthday Ambassadors. The marathon live stream will end with Lazada’s chief discount officer, Royce Lee, giving a sneak peek at the deals that will go live at the stroke of midnight.

The marketing campaign for Lazada’s Epic 10th Birthday has already begun and will be amplified across online and offline platforms such as TV, radio, digital ads, OOH, social media platforms, and activations, amongst others.

Hong Kong – Online sales festivals are known for encouraging users to spend more across various e-commerce platforms. But for this time, classifieds platform Carousell did the opposite: inviting Hong Kongers to sell their underutilized items and earn some spare cash.

The campaign, which will roll out for a month from 12 November to 9 December, takes visual inspiration from the ubiquitous Sau Mai Lo, a local term for a rag-and-bone man, to remind everyone that they already have a ‘Sau Mai Lo’ in the palm of their hands anytime, and can easily list their items and earn back some spare cash.

“They can channel whatever remorse they may feel about overconsumption into selling, and create more shared possibilities where everyone wins,” said Kevin Huang, managing director at Carousell Hong Kong in a statement to MARKETECH APAC.

Huang also told MARKETECH APAC that the local campaign launch is timely with the upcoming Municipal Solid Waste (MSW) charging scheme in Hong Kong, adding that they hope to encourage more conversations about mindful spending and a culture where buying secondhand is the first choice.

“11.11 is an important date to most e-commerce sites, but as a classifieds marketplace whose vision is to make secondhand the first choice, we wanted to continue to drive the key message about sustainability and reducing overconsumption. We have seen how buying and selling second hand has helped everyday Hong Kongers to make extra cash and reduce waste at the same time,” he stated.

Huang further added, “In addition, acceptance of preloved products are becoming increasingly accepted in Hong Kong, and we see this as a continuing trend as we become more conscious of becoming more environmentally friendly.”

As part of the local campaign, Carousell has also launched a three-day onsite activation at Mong Kok, Tsim Sha Tsui and Causeway Bay featuring 903 DJ Bonnie Wong (Ah Jeng) and 70 micro influencers.

Passersby can meet and take photos with Ah Jeng, and take part in activities to win a limited edition Samuel Ashley tote bag. To encourage more people to list their items, users with the highest number of listings stand a chance to win autographed gifts from Ah Jeng, including her T-shirt from “be ON game”, Nintendo Switch Controllers, speakers and coffee from Ah Jeng Coffee Club.

“We have seen good results so far in the first weekend. Our teaser video featuring Ah Jeng had over 15,600 views on Instagram, and Ah Jeng’s two Instagram posts had over 23,000 likes,” Huang noted.

The campaign has also rolled out in Singapore, in which according to Cassandra Leong, head of regional marketing at Carousell, had actually materialized last year when they ‘took to the streets to boycott 11/11’. She added that for this year, while other brands were busy shouting about their 11/11 sales last week, they reminded their users that they can consume sustainably, even while shopping for 11/11 sales.

“We understand buyer’s remorse deeply, and we’re reminding users that we’ll be here for them long after the flash one-day sales, not just for the lowest prices and deals all year around, but we’re also here for them to earn their money back from purchases or any decisions they may regret,” Leong added.

The Singapore rollout of the Carousell campaign was made possible by 72andSunny Singapore, to whom they appointed as creative partner during March this year.

Daniel Ko, creative director at 72andSunny Singapore, commented, “As a self-confessed chronic shopaholic, I must admit that this was inspired by what people like me need – I’ll definitely be turning some of my remorse into Carousell listings.”

Singapore – As part of the platform’s new campaign to boost reach of the upcoming 11.11 sale, e-commerce platform Lazada in Singapore has launched its newest giveaway which is none other than a new condominium unit at Normanton Park, valued at S$1m.

Said giveaway has been co-sponsored by PropNex, a Singapore-based real estate agency. To boost the campaign, Lazada will be rolling out the marketing campaign across various platforms to publicise the giveaway, including TV, radio, digital ads, Out Of Home (OOH), social media platforms and more.

To enter the giveaway, shoppers must collect ‘golden keys’ through various missions on the Lazada app. Up to 34 golden keys can be collected in total through the app from 1 November onwards, by completing missions, playing games and more. The more keys collected, the higher the chances of winning.

James Chang, CEO at Lazada Singapore, said that they wanted to inject something new and more exciting for their shoppers to look forward to, adding that with PropNex as a co-sponsor, they are thrilled to be able to up the ante for this year’s million-dollar giveaway.

“Our key focus to support our sellers to thrive in the online space has never wavered, and to thank our shoppers for supporting us, we went and looked for the biggest reward we could find in the market, to show that e-commerce opens up all kinds of possibilities,” Chang stated.

Meanwhile, Ismail Gafoor, CEO at PropNex, said that a way to increase chances in winning the million-dollar prize is to fulfil the task of purchasing their PropNex edition of the popular board game Monopoly at the Lazada store. Said limited edition of the board game is specially curated with Singapore real estate rules and the winner is declared in an hour, with in-depth knowledge of real estate investment.

“We are delighted to co-sponsor this prize – Normanton Park in collaboration with Lazada, and bring about a new excitement to the shopping experience on Singapore’s biggest annual sale event, and we could not have asked for a better platform to collaborate with. It is part of our branding campaign in building our brand equity and we are thrilled to be part of this mega event this year,” Gafoor said.

He added, “We hope that shoppers who purchase it will enjoy the game, and we are thankful to have the opportunity to work closely with Lazada in value-adding to customers.”