Tag: Formula 1

F1 driver Oscar Piastri fronts new Google Pixel 10 campaign by Emotive

Posted on January 19, 2026

by Teddy Cambosa

According to the campaign brief, the work draws on the idea that many people remain loyal to their current devices despite the availability of newer or improved options, positioning change as a positive outcome.

Airwallex launches AU-wide OOH screen takeover to mark Lando Norris’ F1 title win

Posted on December 8, 2025

by Teddy Cambosa

Executed in partnership with oOh!media, the campaign spans more than 930 advertising panels across major cities.

PepsiCo partners w Mercedes-IMG Petronas for F1 2026

PepsiCo forms global partnership with Mercedes-AMG PETRONAS F1 team for 2026

Posted on December 3, 2025

by Lyene Marie Darang

Singapore – PepsiCo has announced a new global partnership with the Mercedes-AMG PETRONAS Formula 1 Team, set to begin in 2026. The multi-year agreement brings together three of PepsiCo’s brands – Gatorade, Sting, and Doritos – in what the company describes as its first collaboration involving multiple...

Audi Australia, Apparent launch ‘Feel Every Second’ F1 experience hub ahead of Grand Prix debut in Melbourne

Posted on December 1, 2025

by Teddy Cambosa

The online hub offers Audi customers and fans access to event updates, motorsport heritage content, and registration for the brand’s exclusive trackside suite.

Beyond the on-track action: How brands can enrich their engagement with Formula 1’s growing fanbase

Posted on October 1, 2025

by Teddy Cambosa

With this year’s Formula 1 now headed to Singapore for the famed Singapore Grand Prix’s night racing, the race is on for advertisers and rights holders to move beyond transactional deals in order to create richer connections with Formula 1’s expanding audience.

Revolut named title partner of future Audi F1 team starting 2026

Posted on July 30, 2025

by Teddy Cambosa

The partnership aims to offer fresh ways for fans to engage with the sport, including immersive race weekend experiences and exclusive perks for Revolut users.

Marriott Bonvoy’s new content series with Mercedes F1 team focuses on unforgettable, bespoke experiences

Posted on June 10, 2025

by Teddy Cambosa

Set against the backdrop of the 2025 F1 calendar, the series kicks off in Barcelona, following a teaser filmed in Monaco, where George Russell is based.

PepsiCo joins Formula 1’s growing list of official partners

Posted on May 30, 2025

by Teddy Cambosa

Beginning in 2026, PepsiCo’s broader beverage and snack portfolio will be featured across all Formula 1 Grands Prix, with exclusive pouring and supply rights.

Formula 1 scores new partnership with Disney; to commence in 2026

Posted on May 20, 2025

by Teddy Cambosa

The new relationship is created by the two brands’ shared affinity for creativity, entertainment, and innovation, to bring fans together around the globe through unforgettable and one-of-a-kind experiences.

PwC unveils bold global rebrand, joins forces with Formula 1 as official consulting partner

Posted on May 2, 2025

by Aliza Carmona

United Kingdom – PwC has launched a new global identity that reflects its commitment to driving clients to the leading edge of innovation, debuting the refreshed look as the official consulting partner of Formula 1. PwC has introduced a refreshed brand positioning and identity—the first major update...