Tag: DOOH

Singapore – The Singapore arm of advertising company JCDecaux has launched its programmatic OOH media across various advertising channels, including bus advertising screens and airport advertising screens.

The company is launching first this strategy to 38 digital bus advertising screens. With these buses traveling along prime areas of Orchard Road the Central Business District, it is expected to generate 66 million impressions across the digital bus shelter inventory. 

Furthermore, the advertising inventory is connected to global demand-side platforms through supply-side platform VIOOH, which allows advertisers planning for offline+online campaigns within a single platform, and allowing them to manage their advertising inventory.

“Programmatic OOH is at the cusp of sea change in Singapore and the region. Many advertisers have expressed interest in our programmatic OOH offering and are keen to explore this to its fullest potential. We are thus delighted to work with VIOOH to launch our programmatic out-of-home media offer beginning with digital bus shelter screens. As we intensify the education journey and transition from traditional mode of buying and selling to a programmatic one, we will also be adding more diverse audiences to our offers by including a wider array of our digital OOH inventory,” said Evlyn Yang, managing director of JCDecaux Singapore.

The company will also roll out digital out-of-home (DOOH) across the Orchard Road and in the Central Business District, and in premium shopping malls namely ION Orchard, Funan, Raffles City, and Jewel, as well as Changi Airport by 2021.

Jakarta, Indonesia – To provide brands with a larger advertising reach for an affordable price, Indonesian superapp Gojek has launchedGoScreen, a digital out-of-home (DOOH) advertising solution on Gojek’s fleet of two-wheel partner vehicles.

Available in the Greater Jakarta area, GoScreen uses location and time-targeting features, where ads to be featured will be based on specific audiences and a hyper-localized approach.. 

“The key pain points that brands face with out-of-home advertising today include the inability to target their campaigns and measure performance. GoScreen addresses this through location and time-based campaigns as well as precise measurement technology that provides brands with an efficient return on investment,” said Antoine de Carbonnel, Gojek’s chief commercial officer.

Gojek’s GoScreen aims to benefit brands through creating larger impressions that can be monitored through an online dashboard for impressions and insights. Driver-partners, based on performance-based eligibility, can also join the program, and can receive additional income based on the distance they have covered with their vehicles.

“With Gojek’s commitment to enable inclusive growth, GoScreen makes out-of-home advertising accessible to small local businesses and supplements the income of participating driver-partners, paving the way for improved livelihoods. At the same time, it is providing a promising new source of revenue for the wider Gojek business, ensuring that our entire ecosystem thrives together,” De Carbonnel added.

Singapore – Local-based tech player REVEZ Corp. is diversifying its mediatech scope in Singapore by acquiring digital media operator PGK Digital to create greater value for digital out-of-home (DOOH) advertising networks and other media networks.

With this recent partnership, REVEZ will integrate its long-running service of experiential technology to PGK’s existing digital media networks. Integrations such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI) and advanced interactivity are some of REVEZ’s current mediatech offerings. On the other hand, PGK’s large media presence and ownership of one the country’s largest DOOH networks will help capture the attention of consumers and strengthen the advert’s message.

For Victor Neo, Group CEO of REVEZ Corporation, the recent acquisition roots from PGK’s long run in the media industry and how its reputation stands in being a well-known firm in the industry.

“This partnership kicks off a very exciting journey as we disrupt the Mediatech landscape with our performance-driven and Creativetech solutions. Together, we want to transform the digital advertising and DOOH media landscape in more markets and grow the company’s footprints globally,” Neo stated.

As both offices are headquartered in Singapore, both companies will have exchange on industry experiences and how both strategies from each company can be merged towards unified, long-lasting campaigns.

“The partnership between PGK with its established national media networks and REVEZ with its suite of cutting-edge creative solutions is a powerful differentiator setting us apart from other conventional media owners. Interactivity and Programmatic Advertising will be our next frontier to instantly bridge the gap between our outdoor messages and the millions of residents, professionals, shoppers and commuters we reach every day,” Giulio Dorrucci, Founder and CEO of PGK Digital Networks said.

Australia – Australian-based digital-out-of-home (DOOH) solutions Val Morgan Outdoor (VMO) has now extended its programmatic outdoor services to include New Zealand in its office buildings-targeted ad placement offering, VMO Work.

VMO’s VMO Work is a full-on digital office building network consisting of 135 screens across 75 locations reaching working professionals as they enter and exit work. 

The network integrates full-motion digital advertising with localized content such as news and sport, financial information, and weather and building directory information with an aim to engage workers. 

To ensure the complete VMO Work network, VMO has partnered with leading out-of-home exchanges: Hivestack, Vistar Media, and Broadsign Reach.

“The ability to deliver these audiences via programmatic exchanges offers clear benefits to advertisers seeking access to premium inventory. Advertisers [will] have the flexibility to up-weight, down-weight, pause or stop campaign activity in real-time with the option to adjust campaign targeting or update their creative,” said the company in a press statement.

VMO Managing Director Paul Butler said, “VMO has made programmatic a business priority and we are excited to bring this capability to New Zealand where there has been so much interest shown by the market.”