Tag: DOOH
The partnership will see the HTML creative displaying a live daily tally of EV vehicles that have driven passed each digital billboard.
The partnership with Moving Walls will enable clients of GroupM agencies to leverage Moving Audiences Plus.
Programmatic digital out of home ad tech company Hivestack has announced a partnership with KanBan Culture to expand their business in the Taiwan market.
The partnership will be deploying a purpose-built content management system (CMS) that will manage the roadside DOOH network.
The entire suite of JCDecaux’s digital large format portfolio – over 40 sites nationally – will be available to trade programmatically.
IAB New Zealand aims to use this new benchmark in a bid to be utilized for country-based DOOH suppliers activating inventory programmatically.
The partnership will enable dentsu's clients to programmatically activate digital OOH inventory by leveraging the Hivestack DSP.
Said campaign alongside VIOOH is the first to run programmatically across JCDecaux New Zealand’s airport portfolio.
The DOOH campaign for Schroders by Yahoo has been set up across digital screens in Orchard and the Central Business District (CBD).
As screen-fatigued audiences start spending more time outside, they would still look for ways to get entertained by brands, thus, the 'rebirth' of this ad platform.
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