Tag: Digital marketing

California, USA – unifi, the internet service provider (ISP) handled by Malaysian-based telco Telekom Malaysia, has partnered with San Francisco-based customer engagement platform, MoEngage, for its first-ever digital customer marketing.

Through the partnership, MoEngage’s platform, which is AI-enabled, will be leveraged to allow seamless, multi-channel engagement for Telekom Malaysia’s customers across the country.

For Safiyya Rusli, head of digital at unifi, the partnership enables them to create personal engagements across various digital platforms.

“Our partnership with MoEngage will help us provide the best experience to our customers through personalized engagement across multiple digital touchpoints. We look forward to serving Malaysians better and helping them make informed decisions about our products and services while continuing to strengthen relationships with our existing customers,” Rusli stated.

Meanwhile, Raviteja Dodda, founder and CEO of MoEngage commented, “We are extremely proud to partner with Telekom Malaysia and assist them with their customer marketing initiatives. Telecom sector across South East Asia is going through digital transformation and we look forward to helping Telekom Malaysia achieve best in class customer marketing.”

MoEngage also operates across Asia, with offices located in India, Singapore, Indonesia, Thailand, and Vietnam.

Manila, Philippines – AdSpark, telecom Globe-owned digital marketing agency, extends its ad inventory for none other than, another Globe-owned platform, top digital wallet in the Philippines, GCash. 

For merchants, non-government organizations, and other partner brands on the financial app, AdSpark offers diversified ad opportunities ranging from targeted media channels in-app, to direct broadcast campaigns and blasts. 

“We are committed to assisting digital transformation of clients and partners especially at this time when enterprises are exploring more meaningful ways to interact with their consumers. GCash has empowered merchants through seamless transactions, and now we want to help brands create holistic experiences for their consumers,” said Onat Roldan, AdSpark CEO. 

AdSpark shared that one of its clients Codashop App, a gaming merchant, was able to increase its monthly game item purchases to 181% through its partnership with GCash. Coda communicated several monthly promo and game launches including Mobile Legends, MU Origins, and their latest product One Punch Man: The Strongest game, encouraging redemption of game credits and in-game items through the GCash usage.

Martha Sazon, president and CEO of GCash said, “Through strong brand partnerships as a payment channel, and a tool for sustainability and impactful advocacy on the app, GCash has established a way of life, driving the market closer towards financial inclusion. We believe that by making our platform accessible to brands, we will be able to bring businesses and customers together and help in the recovery of our economy.”

Singapore – Local-based tech player REVEZ Corp. is diversifying its mediatech scope in Singapore by acquiring digital media operator PGK Digital to create greater value for digital out-of-home (DOOH) advertising networks and other media networks.

With this recent partnership, REVEZ will integrate its long-running service of experiential technology to PGK’s existing digital media networks. Integrations such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI) and advanced interactivity are some of REVEZ’s current mediatech offerings. On the other hand, PGK’s large media presence and ownership of one the country’s largest DOOH networks will help capture the attention of consumers and strengthen the advert’s message.

For Victor Neo, Group CEO of REVEZ Corporation, the recent acquisition roots from PGK’s long run in the media industry and how its reputation stands in being a well-known firm in the industry.

“This partnership kicks off a very exciting journey as we disrupt the Mediatech landscape with our performance-driven and Creativetech solutions. Together, we want to transform the digital advertising and DOOH media landscape in more markets and grow the company’s footprints globally,” Neo stated.

As both offices are headquartered in Singapore, both companies will have exchange on industry experiences and how both strategies from each company can be merged towards unified, long-lasting campaigns.

“The partnership between PGK with its established national media networks and REVEZ with its suite of cutting-edge creative solutions is a powerful differentiator setting us apart from other conventional media owners. Interactivity and Programmatic Advertising will be our next frontier to instantly bridge the gap between our outdoor messages and the millions of residents, professionals, shoppers and commuters we reach every day,” Giulio Dorrucci, Founder and CEO of PGK Digital Networks said.

SingaporeーSoftware technology company AnyMind announces its launch of AnyShop, a one-stop platform for the company’s various eCommerce tool platforms and partnered integrations that will help businesses and influencers build their e-commerce capabilities.

Users can enjoy the leverage of the following platform offerings: eCommerce site analytics, social media analytics, product manufacturing, site development, and partnered integrations. 

Through these analytic platforms, businesses and influencers alike can apply automated push notifications, site speed improvements, and mobile app compatibility, just to name a few. Furthermore, marketing users can track, discover, and manage marketing activities through the company’s in-built platform, AnyTag.

When it comes to product tracking and promotion, users may use AnyFactory, the group’s in-built cloud platform that allows production efficiency by making it a one-stop-shop for sourcing to manage orders across Asia. The company also offers eCommerce site development and partnered integrations through sales channels and online payment providers, such as providing Shopify services for the Japan market.

“True to our renewed mission of making every business borderless, we are breaking down borders within our own products and business lines to create new value for businesses and individuals today. This only adds on to what we’ve developed and achieved for the marketing and entertainment tech spaces, turning us into a true brand enablement platform,” said Kosuke Sogo, CEO and co-founder of AnyMind Group. 

AnyMind envisions in the near future to expand their software platforms by launching a separate logistics management platform for warehousing management, and also an end-to-end solutions for business and individuals from production, marketing, and distribution.

United States – Havas Group, through its global advertising agency Havas Creative, has launched Havas CX – a new international-wide network dedicated to delivering brand experiences across the entire customer journey.

The new network brings together more than 1200 people from 20 of Havas Creative’s global agency groups and local agencies as well as additional CX specialists from across the Havas network, under a common structure and methodology.

Havas CX will span 18 major Havas Villages – Havas’ cross-functional sub-departments – around the world, with key hubs in London, Paris, New York, and Mumbai. Some of the agency groups that will be brought together are digital transformation services ekino and customer engagement agency Havas helia. It also unifies under one roof Havas’ newly launched customer experience firm BETC FullSix, and recently acquired digital engagement-focused Langoor, digital consultancy Gate One, and user experience services Think Design.

In a press statement, Havas said the CX network’s competitive advantage lies in its ability to combine a deep-rooted and newly coordinated CX expertise with Havas’ rich insights. Currently, Havas runs a number of proprietary indices, namely, its brand study Meaningful Brands, a prosumer report, and its X Index, which is a new barometer for measuring and managing customer experience.

The combination, Havas continued, provides the network with the ability to marry the technological and functional aspects of CX with its clients’ brand promise and the personal and cultural context devised from Havas and BETC’s consumer insights.

The component agencies’ branding will be updated to reflect the new network identity. Chairman and CEO Havas Group Yannick Bolloré believes that it is the right time to unify the agencies under one joined-up, global brand, having pursued an acquisition strategy of cutting-edge agencies in the customer engagement space over the recent years.

“In Havas CX, we believe we have the most comprehensive customer engagement proposition the industry has to offer – and it’s one we intend to continue to strengthen by hiring top talent and making further best-in-class acquisitions,” said Bolloré.

Global CEO of Havas Creative Chris Hirst added that in today’s time, customer experience is the bedrock on which a brand is built, where majority of a consumer’s experience of any brand won’t be through above-the-line advertising, but through their personal interactions with it. 

“As technology advances, almost any conceivable purchase is just a couple of clicks away, and the opportunities for brands to get it right or wrong, are manifold. CX is the new battleground, and the brands that get it right will win, and those that don’t will lose; it’s as simple as that,” he said.

Australia – News Corp Australia’s digital marketing service News Xtend has struck a partnership with Singapore’s news and publishing company Singapore Press Holdings (SPH), to target the island state’s small and medium enterprise market.

The digital marketing agency provides expert advice and know-how to SMEs to market themselves digitally, and this is the first time the agency has ventured into an overseas market.

The partnership is said to last for three years and will see the Singaporean publishing group reselling the agency’s services.

Executive chairman for Newscorp Australasia Michael Miller said that partnering with like-minded companies is the space that News Xtend has been eyeing to play in.

“We’re now exporting our know-how by partnering with another media company that, like ours, has successfully transitioned to the digital landscape,” said Miller.

He added, “It’s a great acknowledgement that the investment we’ve made to grow and diversify our business is now being deployed by another media business in another region.”

Aside from its publishing business, Singapore Press Holdings houses a number of digital businesses such as marketing communication services, an SaaS platform, and a mobile job portal.

The agency will be providing to SPH’s customers services such as search engine marketing, social media advertising, and video and display advertising.

The agency will also be offering a call tracking service, which will be packaged into simple, outcome-focused solutions, designed to make easy for customers to achieve meaningful business results that they can measure.

SPH’s Deputy CEO Anthony Tan thinks the partnership is well-timed, as the country’s current digital penetration is at almost 90%.

“SPH is excited to provide businesses with an affordable and convenient digital marketing solution to help them achieve their desired results. With this new partnership, we are well-positioned to support SMBs by bridging the gap in the solutions available in our domestic market,” said Tan.

Meanwhile, Emma Fawcett, News Corp Australia’s managing director for commercial product and platforms shared that Singapore has been an obvious choice for the expansion.

The company cites a PwC data which shows that SMEs generate almost half of Singapore’s gross domestic product and accounts for 72% of employment, where much of the sector is family-owned.

“Singapore’s explicit digital agenda places it among the region’s most digital savvy nations, which is something that extends to its small to medium business sector and is highly attractive to a business such as ours,” Fawcett said.

She added, “The fact Singapore has important synergies to Australia in terms of industries and digital habits, language and a highly supportive environment for foreign investment are wonderful extras and, of course, Singapore’s status as a critical commercial hub for the entire region is an added bonus.”

News Xtend’s parent company Newscorp Australia owns a portfolio of both national and regional newspapers, and a number of magazine brands. It is also a majority shareholder of merged entities Foxtel and FOX SPORTS Australia.

Singapore – The Singapore Tourism Board (STB) and travel booking platform Klook have teamed up to launch a S$2 million domestic marketing partnership to drive the rediscovery of Singapore’s tourism and lifestyle offerings. The partnership is under the SingapoRediscovers campaign, and is inked to last seven months-long starting this September.

SingapoRediscovers is a recently launched campaign, spearheaded by agencies Enterprise Singapore (ESG), Sentosa Development Corporation (SDC), and Singapore Tourism Board (STB) to support the local lifestyle and tourism business in Singapore and encourage locals to explore different sides of the country. A total of S$45 million has been set aside for the campaign and its supporting marketing initiatives. 

The partnership with Klook will have three focus areas: curated promotions for products and experiences, content development, and digital marketing to boost spend.

Under the partnership, businesses – ranging from hotels and attractions to tour operators and dining establishments – will be encouraged to develop new products and experiences. The aim is to inspire locals and encourage them to explore precincts such as Orchard Road, Chinatown, Civic District, and Katong-Joo Chiat. 

These new products and experiences will also be curated into special bundles with attractive offers to appeal to different interest groups such as foodies, outdoor enthusiasts, and value seekers.  

An example would be pairing a stay at Mandarin Orchard Singapore with an Art Jam session in Orchard Road, or complementing a stay at Hotel Mono in Chinatown with a journey on Trishaw Uncle Guided Tours.

To encourage further exploration around the country, STB and Klook will collaborate on digital marketing efforts, where the parties look to create authentic stories through Klook’s pool of key content partners and opinion leaders. Digital content such as video reviews and livestreams will cast a spotlight on hidden gems and value-for-money promotions, as well as raise the profile of various home-grown businesses around Singapore.

Both parties will also co-invest in other digital marketing initiatives, such as search engine marketing, display, and social media advertising, to widen the reach and searchability of the various promotions and offerings under the campaign.

STB Assistant Chief Executive for Marketing Lynette Pang commented, “Through SingapoRediscovers, we encourage locals to explore Singapore, experience our vibrant tourism and lifestyle offerings, and support home-grown businesses. Klook shares the same aim. We look forward to leveraging their digital marketing capabilities and extensive network of partners to amplify our efforts, as well as encouraging their users to support curated local experiences, quality promotions, and content in the coming months.”

Meanwhile, Marcus Yong, vice president of marketing in Klook for APAC said, “Klook is excited to partner with STB and to be part of SingapoRediscovers. Our mission has always been to empower consumers to experience the best of a destination and through this partnership, we hope to bring back a sense of joy and adventure as locals explore their own backyard.”