Tag: Digital experience
This comes at a time where interactivity and engagement have been prevalent through the rise of virtual venues and concerts enabled by AR (augmented reality) and VR (virtual reality) technology.
According to the data, nine in ten respondents believe generative AI will help increase their work volume (93%) and create better content (89%), enhance their creativity (92%), and help reach more of the right customers (88%).
Both agencies will work closely with SingHealth to deliver a comprehensive digital strategy supporting the organisation’s aim to provide holistic healthcare services to its patients.
In an interview with MARKETECH APAC, HKJC's Chirag Desai notes that their digital changes correspond to the ever-changing preferences and wants of their customers.
Sitecore’s XM Cloud Components will empower brands to deliver seamless and personalised customer experiences across all digital touchpoints.
VDO.AI's CEO Amitt Sharma said that they are thrilled to offer VDO.AI Entertainment as an innovative way to engage with their audiences.
The data notes that consumer frustration with inconsistent digital experiences is growing, as 53% of consumers in the region report being frustrated with their interactions over the past year, up from 51% the year before.
As part of the What's NEXT Interview Series of MARKETECH APAC, Zuellig Pharma shared its insights on digital experience innovation.
Storyblok has put together a case study on how the CMS helped the personal development platform bring its digital experiences to new heights.
Desmond Ho brings with him at Lion & Lion 19 years of helming creative projects both in-house, and in agencies.
