Tag: Digital agency

India – RepIndia, an India-based digital agency, has announced key leadership promotions, elevating Neelanjan Dasgupta, Durgesh Tiwari, Sanya Sitlani, Nitin Sharma, and Guru Mishra to new roles. These changes underscore the agency’s commitment to enhancing its digital capabilities and fostering innovation.

The five senior team members promoted have played a pivotal role in driving RepIndia’s success and innovation over the years. These promotions are designed to strengthen the agency’s core leadership and accelerate growth across various digital verticals.

Previously serving as creative head (West), Dasgupta has been appointed vice president of creative strategy and innovations. During his tenure, he delivered award-winning campaigns and onboarded high-profile clients including JSW Steel, JSW Energy, MTV, JBL, Joyville, Amante, Amazon Mini TV, and many more.

In his new role, he will focus on enhancing RepIndia’s creative offerings and driving innovative solutions across markets.

Speaking on his promotion, Dasgupta said, “RepIndia has taught me everything I know about advertising. It has provided me with a safe space to grow, where accountability and kindness go hand in hand. I will always carry these values as a leader and professional.”

Following suit, Tiwari has also been promoted to associate vice president for listening, ORM, and analytics.

Previously senior account director, Tiwari grew his team from 20 to over 100, significantly boosting the agency’s capabilities in social listening, ORM, and analytics. His strategic leadership has been key in acquiring major clients like NPCI, DigiYatra, BluSmart, and Subway, contributing to RepIndia’s international expansion.

Joining Tiwari, Sitlani also takes on the role of associate vice president for planning and growth, where she will drive strategic initiatives and uncover new opportunities to advance the agency and its clients.

Previously an account director for account planning and growth, Sitlani played a key role in acquiring clients such as JBL, Pearl Academy, Kajaria, Colorbar, CARE Hospitals, and others, further expanding RepIndia’s portfolio and market presence.

“We’re heavily involved in a wide range of initiatives—from pitches to strategy for existing clients and reviewing work across accounts,” she shared. 

Mishra also joins the roster of promotions, having been elevated to senior vice president for digital media and buying, underscoring RepIndia’s commitment to expanding its media capabilities.

Before this, he served as vice president for digital media and buying. Under Mishra’s leadership, the digital media team expanded significantly, securing clients like Kajaria, Instax, M3M, Fortis, Haldirams, and others. His extensive experience in digital media strategy is expected to drive RepIndia’s media operations and innovate digital buying practices.

Commenting on his new role, Mishra shared, “When I joined RepIndia, the team was just 2 members. Today, it’s grown to over 18 members. The journey has been rewarding, and I look forward to leading our media operations into the future.”

Finally, Sharma joins the leadership team as associate vice president for search, recognised for his crucial role in enhancing the agency’s search marketing expertise.

Sharma has been instrumental in strengthening RepIndia’s search capabilities, working with prominent brands like Hero MotoCorp (across 8 countries), Merino Laminates, Kajaria Ceramics, Migsun Group, and more. Previously associate director of SEO, he has grown his team to over 20 members, further bolstering RepIndia’s search marketing expertise.

These leadership appointments come as RepIndia positions itself for growth in 2025. With a strengthened team across search, media, creative strategy, planning, and analytics, the agency aims to enhance its offerings and drive digital innovation. The changes reflect RepIndia’s focus on building internal capabilities for the future of digital marketing in India.

Archit Chenoy, CEO of RepIndia, commented, “At RepIndia, our strength lies in our people and their ability to drive meaningful impact for our clients. These promotions are a testament to the incredible talent, dedication, and innovative spirit that define our team. As we look ahead to 2025, this strengthened leadership will play a critical role in shaping the future of digital marketing, delivering cutting-edge solutions, and unlocking new growth opportunities for our clients and our agency alike.” 

Bangkok, Thailand – L’Oreal Thailand has officially appointed McCann Worldgroup Thailand as its digital full-service agency, fully responsible for the creative, integrated marketing services and social media management of the L’Oreal Paris brand in Thailand.

McCann Worldgroup has an existing 27-year partnership with L’Oreal Groupe in Thailand. This extended agency collaboration with the L’Oreal Paris brand will further deepen the engagement between both parties, centered around growing digital, social media and influencer capabilities.

Timed to launch after the L’Oreal Paris “Worth It” Bangkok event, which took part last week, the first marketing campaign of this new collaboration will see a series of digital and social-first advertising campaigns and content across multiple product launches and pushes, providing robust support for L’Oreal Paris’ transformation to drive the worth of science, entertainment and advocacy.

Sukanya Kiravittaya, brand general manager at L’Oreal Paris for Thailand said, “We have been working with McCann Worldgroup as a business partner from the global level to the local level. With a high understanding of our brand’s image and core values, combined with the outstanding digital talent of McCann Worldgroup, we will make a good progress for the brand together.”

Meanwhile, Sukit Kittinuntakul, general manager at McCann Worldgroup Thailand said, “The extended collaborations will open opportunities in many ways. Not only to expand our contributions in digital, but also by strengthening our long-term partnership between our agency and L’Oreal Paris across services and a cast of talent who the client can trust to deliver the best quality of work.”

In Thailand, L’Oreal Paris aims to be the number one accessible luxury brand and establish its brand purpose ‘We’re worth it’ to drive female empowerment through pioneering beauty products and services. 

Singapore – Global digital marketing agency NP Digital has announced new strategic key hires amidst the agency’s continued expansion in the Asia-Pacific region. Kris Casey will serve as the SEO APAC lead; while the agency’s expanded leadership team in Malaysia include Arjun Singh as group account director, Rizwan Kamil as head of performance marketing for APAC, Keith Ho as strategy lead, and Lee Weiye as senior SEO manager.

Casey brings over 12 years of extensive experience leading SEO teams across agency and in-house settings in the US, Australia, and Asia. His expertise spans working with renowned brands such as Expedia, Travelocity, NAB, Suncorp, and Nissan and leading the SEO efforts internally for Redbubble, a prominent e-commerce marketplace. 

His exceptional track record in growing organic visibility and passion for developing bespoke strategies align perfectly with NP Digital’s vision for the APAC region.

In his new role, Casey will lead NP Digital’s search engine optimization efforts across the APAC region, driving growth and enhancing brand visibility. His deep understanding of the nuances of the APAC market, combined with his innovative approach to SEO, will further elevate NP Digital’s position as the go-to partner for businesses seeking to maximise their online presence.

Speaking on his new role, he said, “I am thrilled to be part of NP Digital and to have the opportunity to drive impactful SEO strategies that will propel our clients’ businesses forward in the vibrant APAC market. I look forward to collaborating with our talented team to deliver innovative solutions that exceed client expectations and fuel organic growth.”

Meanwhile, the expanded Malaysian leadership team will bring a wealth of experience and expertise in their respective roles. Singh will lead strategic initiatives and develop innovative digital marketing strategies aimed at maximising client benefits through collaborative efforts. Meanwhile, Kamil will spearhead the strategic direction and implementation of digital marketing campaigns to drive tangible business results for clients.

Ho will focus on new businesses, especially pitches, and assist on existing accounts while overseeing award submissions and strategic initiatives, and lastly Weiye will drive NP Digital’s SEO efforts in Malaysia and the APAC region, focusing on strategy development, implementation, analytics, and client satisfaction.

Melissa Cheng, country manager at NP Digital Malaysia, commented, “We are excited to welcome Arjun, Rizwan, Keith, and Weiye to the NP Digital family. Their wealth of experience and expertise will be invaluable as we continue to expand our presence and deliver exceptional results for our clients in the Asia-Pacific region.”

India – VANTO, the premium luxury furniture brand, has awarded its creative and digital mandate to Hotcult, a part of PAD Group, following a competitive multi-agency pitch in Hyderabad. Hotcult will focus on reinvigorating the brand, developing a communication strategy, and creating compelling creatives to strengthen VANTO’s presence in the luxurious furniture market.

Hotcult’s responsibilities include creating consumer insight mapping, outlining brand architecture, putting the go-to-market (GTM) strategy into practice, and coming up with a comprehensive brand and launch strategy. Their duties also include planning crucial digital and creative campaigns, maintaining a social media presence, managing online responses, and performance optimization.

Speaking about the partnership, Gautam Reddy, founder of Hotcult, said, “It is always an honour when a client trusts you with their brand and gives you the complete communication mandate – strategic, creative &  social. We are delighted to introduce this unprecedented level of luxury to India.” 

He added, “This strategic move perfectly aligns with our vision to raise the brand to a coveted status among lifestyle and luxury enthusiasts nationwide. As Hyderabad emerges as a prominent destination in the luxury segment, akin to Delhi and other major metros, we are poised to be at the forefront of this exciting development.”

Meanwhile, Rupesh Kashyap, co-founder and chief content officer of Hotcult, said, ”We are elated and excited with the VANTO win. Armed with a deep understanding of their target audience and preferences, we’ve constructed an insightful cultural framework as a part of our content strategy. We’ve already created a distinctive world for VANTO in the ultra-premium furniture category and have crafted the brand positioning.” 

“We’re eagerly anticipating creating compelling content for all marketing and communication touch points. This wouldn’t have been possible without the trust of our valued clients”, Kashyap added. 

Adith Linga, COO of VANTO, commented about the partnership, “PAD Group (parent company of Hotcult) has orchestrated remarkable triumphs for numerous top-tier Indian brands, many of which have emerged as pioneers in their domains. Hotcult’s deep understanding of our sector aligns seamlessly with our vision, making them the perfect partner. We eagerly look forward to a dynamic and fruitful long-term alliance with them.” 

Australia – LEVO, a digital transformation and strategic design agency under the Clemenger Group, has announced the unveiling of a new advisory practice centred on digital transformation, customer experience (CX), and technology.

The new advisory practice will be led by Kevin Miller, who has joined as practice director of advisory and consulting, and Pankaj Prasad, who has joined the team as client solutions director. Both join from Capgemini and bring a wealth of experience in consulting, strategy, CX, design and delivering enterprise technology solutions.

LEVO’s new advisory practice will leverage its existing expertise in strategy, product design, technology, and change management.

Cale Maxwell, CEO at LEVO, explained that this new advisory practice offers clients a transformative solution to stay ahead in an ever-changing business landscape.

“Every organisation is in the business of experience. This is a significant step forward in helping Australian and New Zealand-based organisations achieve their goals and remain relevant in a highly competitive market,” Maxwell said.

LEVO’s advisory practice will concentrate on forging long-term partnerships with clients centred on technology, CX and transformation strategies, enabling them to stay ahead of the curve. 

The agency has a track record delivering enterprise digital experience and transformation projects across a range of clients including Bendigo Bank, Rams Home Loans, Interflora, Officeworks, Australian Red Cross and JELD-WEN. 

Singapore – National Youth Council (NYC), a statutory board under the Ministry of Culture, Community and Youth and a co-ordinating body by the government for youth affairs in Singapore, has appointed marketing agency TEAM LEWIS, to be its agency partner for social and digital content creation, management, and optimisation for Somerset Belt, a key project under the SG Youth Action Plan.

The Somerset Belt – a stretch that extends from *SCAPE to the junction of Somerset and Killiney roads – aims to be an entrepreneurial, creative, and incubation space for youths. It is designed to be a precinct where they can have a direct hand in contributing ideas on programming and infrastructural changes; working with one another, the communities, businesses, and the Government.

Joseph Prakash, assistant director of the Somerset Belt Office, shared that to inspire youths from all walks of life to work with us to shape Somerset Belt, it is important that the agency they work with not only has digital capabilities at its core, but also understands the identity they are building to stay connected with youths. 

“TEAM LEWIS has demonstrated creative and bold thinking in its storytelling to help youths connect with one another, while celebrating their collective ideas, interests, and aspirations,” said Prakash.

Meanwhile, Mark Tay, head of content for Singapore at TEAM LEWIS, commented that they are excited to partner with National Youth Council and look forward to demonstrating how incorporating youth-centric sentiments in the heart of storytelling can help band a community of diverse audiences together. 

“This is an incredible opportunity for us to build a distinct identity for Somerset Belt while positioning the space as a place for youths to appreciate, participate and create programmes,” said Tay.

Singapore – Dept, a Netherlands-based digital agency has announced that it will be expanding to the Asia-Pacific region, marking it with the appointment of former Havas Group CEO Vishnu Mohan to assume the agency’s partner and chief growth officer role.

Dept, founded in 2015, is majority owned by Carlyle, a global private equity firm. Dept has recently acquired design and experience agency BASIC®️, as well as creative marketing technology agency Byte.

Through the market expansion, Dept said it will follow an acquisition-led growth approach to grow to 1,000 people and contribute 10% to global revenues by 2024. This will be complemented with a Singapore hub and a satellite team in Manila.

Meanwhile, Mohan, who will work closely with Dimi Albers, Global CEO of Dept, joins the agency after a 25 year stint with Vivendi’s Havas Group, where he was widely recognized as the key figure behind the launch and development of the group in Asia Pacific.

Speaking about his appointment, Mohan said that he looks forward to working with Albers and the teams, adding that they will be leveraging the agency’s growing client base and track record in the region to build a business that is ‘big enough to cope and at the same time small enough to care’.

“Dept is a very strong digital transformation agency with a rich tech heritage. Their integrated one-stop-shop principle of delivering tech, design, creative and performance with a simple structure, speed, clarity, and personal contact is why I truly believe it can make a difference in the APAC markets,” he said.

Meanwhile, Albers commented that a team on APAC that will work fully integrated with their teams across EMEA and the Americas will help them make an even bigger impact in the region, both for global clients and local brands. He added that with Mohan’s network, market knowledge, and growth mindset, they have found the right leader to boost their Asia journey.

“Over the last few years, we’ve delivered a variety of impactful projects in the Asia Pacific market for brands like Mizuno, Samsung, Weber, Fujitsu, and KLM. Our vision has always been to help our clients work with the best talent in the world, regardless of geography,” Albers concluded.

Kuala Lumpur, Malaysia – Kyochon, a Korean fried chicken brand, has tapped local digital and social marketing agency Kingdom Digital to handle the brand’s social media duties in the Malaysian market, starting off with an online campaign to promote KyoChon’s new meat-free food: the ‘Future Chicken’ Burger and ‘Future Chicken’ Tenders.

KyoChon will be turning to social media to create buzz and drive awareness about the 100% plant-based options by working closely with its newly appointed social media agency Kingdom Digital.

Terry Goh, CEO of KyoChon, shared that the brand first introduced its meat-free menu earlier this year in February for Malaysians who are looking to reduce their meat intake for health, spiritual, or social reasons. 

“With the addition of the new ‘Future Chicken’ Burger and ‘Future Chicken’ Tenders, we have a total of 4 meat-free selections to cater to different preferences. Our customers and their loved ones can now have more options to choose from when they dine at KyoChon, be it from the meat-free or chicken menu. Both menus allow them to experience the signature taste and crispiness one would expect from our Korean fried chicken without compromising on their dietary choices,” Goh said.

Meanwhile, Lui Xiao Yee, head of client servicing at Kingdom Digital said KyoChon has tasked them to strengthen KyoChon’s positioning as the go-to restaurant for the most authentic and best Korean fried chicken in the minds of young teens, adults, and families.

“To achieve that, our strategy aims to portray KyoChon as the ‘INSSA’ (a Korean slang word describing a sociable trendsetter) through relatable and humorous social content and engagement ideas. Some of these can already be seen on their social media pages, such as the specially-curated monthly KyoKomics or when the brand joined the hype and trendjack Squid Game,” Xiao Yee stated.

Kingdom Agency has won various accounts this year, including milk brand Lactel and beverage brand Spritzer.

India – RepIndia, the digital agency based out of India, is slowly moving beyond its home country with two new client acquisitions from Singapore-based brands Tazapay, and Rotimatic. Tazapay is a leading international escrow platform for cross-border trade, while Rotimatic is an automated kitchen appliance brand.

RepIndia said that the new accounts are aligned with its vision to establish a name in international regions like Southeast Asia, the US, and the Middle East.

The newly acquired mandates pertain to SEO for Tazapay, while the agency will be responsible for the online reputation management (ORM) and SEO of Rotimatic. The development into international markets, the agency said, is a natural progression of its business having already established a strong foothold in India and having worked with over 400 leading brands and clients so far in the country.

For RepIndia, the two Singapore-based brands represent a growing market in the country that is looking to elevate their digital presence and build a stronger customer connect.

Archit Chenoy, RepIndia’s CEO, said that its foray into the global markets has only just begun, with its exposure to market leaders and disruptors like Rotimatic and Tazapay a true accolade.

“We look forward to our partnership and our continued expansion in Singapore,” said Chenoy.

Meanwhile, Rahul Shinghal, Tazapay’s CEO, commented, “We are impressed by the expertise that RepIndia has built over the years in the domain of SEO. With the kind of clients and businesses they have worked and achieved successes for in the past, I am confident that they are the right fit to augment Tazapay’s digital presence and increase the brand’s visibility in order to help us meet our business objectives.”

Pranoti Nagarkar, the CEO and co-founder of Rotimatic, also commented, “Rotimatic has made a huge difference to the lives of thousands of customers across the globe, having overcome the challenges in supply chain, we want to take it to the next level and prepare to launch in India. This is where we would like to partner with the super-efficient and highly energetic RepIndia team that excels in ORM and SEO for our global markets and India.”