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Technology Featured ANZ

Adludio afoot on AU market through ad-tech Inskin Media

Sydney, Australia – Mobile advertising company Adludio is expanding its presence to the Australian market by forging a new partnership with ad-tech company Inskin Media, bringing Adludio’s ad unit accessible for Australian marketers.

Adludio’s services revolve around interactive mobile advertising that helps users engage in ad campaigns. This then allows marketers to collect anonymous audience engagement data, which is then fed to Adludio’s algorithm to deliver high engagement rates across mobile devices.

On the other hand, ad-tech Inskin Media focuses on providing multi-screen display advertising. Itmerges design and technology to promote clientele ad campaigns across online publishers and websites, which scopes under the umbrella of mobile advertising.

“This partnership with Inskin Australia is a testament to our constant evolution and development of Adludio in the APAC region. Through this partnership with Inskin, we’ll be able to present innovative Australian advertisers with a more robust offering to engage mobile audiences in the region,” Adludio CEO and co-founder Paul Coggins (left of banner picture) said.

For Inskin Media APAC General Manager Georgia Woodburne (right of banner picture), the recent deal means bringing more opportunities to Australian marketers to create more immersive ad experiences for their mobile audiences.

“We share the same values and both believe in the importance of a well-designed, outstanding creative. Becoming Adludio’s exclusive reseller is a fantastic commercial opportunity for both parties,” Woodburne stated.

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Technology Featured Global

DoubleVerify announces new CTV brand safety solution for advertisers

New York, USA – Digital media analytics platform DoubleVerify (DV) has announced a new brand safety solution for connected TV (CTV), which will offer app-level transparency for advertisers and brands. 

The development of the solution, which is first in the industry, is in response to advertisers’ concern with regards to the lack of standardization of data on the app due to bundled app and content-level data shared to them. 

DV provides all the information advertisers need including the real world app name, the devices and IDs associated with it. It eliminates the non standard and random Bundle IDs which, typically, only contain a subset of the programs where their campaign ran across and does not have guarantee of accuracy.

One of the significant features of DV’s CTV solution is its inclusion and exclusion lists which allow advertisers to target or avoid specific CTV apps, aligning their inventory and brand suitability. 

The solution also enables advertisers to measure the quality of their campaigns and determine infractions through its delivery reporting, allowing them to optimize their campaigns in-flight and refine their strategies in the future.

According to DV CEO Mark Zagorski, as a higher number of audiences use its platform, advertisers’ demand for transparency in CTV will continue to accelerate.

“We’re proud to be the first in the market to introduce this solution and enable effective CTV app-level brand safety and suitability controls for global advertisers,” Zagorski said.

“Our new inclusion and exclusion lists empower advertisers to assume greater control over brand-content fit, by selecting only apps that align with their suitability standards and criteria. If there is no clear or verified data specific to the environments and programs where CTV campaigns run, then every advertiser is exposed to brand suitability risk when buying on CTV,” He added. 

Earlier this year, DV also launched a new transparency and reporting solution for CTV inventory to address the lack of obscurity in CTV. The solution provides full transparency for buyers accurate data on where their CTV campaigns have run.  This solution charts app names across platforms and devices with more than 6,000 apps mapped across leading industry platforms.

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Marketing Featured South Asia

Advertising watchdog in India to expand monitoring to digital platforms for misleading claims

Mumbai, India – Advertising Standards Council of India (ASCI) has extended its regulatory coverage to monitor digital platforms, and it will be procuring media intel TAM Media Research’s services to run the said function.

The regulation will cover search engines, video sites, news portals and websites for interests like astrology and automobiles. 

Initially, ASCI will track the food and beverage as well as the healthcare and education sectors on digital media as they accounted for 79% of the complaints processed by ASCI last year. 

According to ASCI, digital advertising made up for 30% of the total media spends in India. 

The extended function will be added to the already established print and TV tracking under the council’s National Advertising Monitoring Service (NAMS) for potentially misleading advertisements, which is similarly in collaboration with TAM.

ASCI Chairman Rohit Gupta said, “We live in a world that’s becoming more digital by the day, so a lot of marketing is shifting to such platforms. For a self-regulatory body, it makes sense to expand our monitoring of the offline space to include the online space as well.”

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Main Feature Marketing ANZ

Australia’s Val Morgan, Moonlight Cinema present sponsorship ops as summer season nears

Australia – As the summer season in Australia is coming to a further close, digital ad solutions Val Morgan is prepping up outdoor cinema, Moonlight to procure brand sponsorships as the niche cinema venue expects higher buy-ins during the hot season. 

As Moonlight’s 25th anniversary coincides with the entry of the summer season, the cinema sets to showcase a round up of new blockbusters, cult classics, and family favorites, presenting brands with a fresh space to reach their target audience.

Val Morgan’s already established sponsorship ops at the cinema remain, and Moonlight encourages brands to leverage the projected influx of cinema goers in the upcoming summer. 

Such offers include exposure during preshow dwell time, and a range of national and state-based packages such as product sampling, activations, and signage based on the breadth of exposure brands are eyeing.

Brands can also opt to integrate with Moonlight Cinema advertising by sharing in its radio, social media, website, and print advertising placements.

Marketing and Communications Manager, Nicola Whiteside of Moonlight Cinema said, “There has been an explosion of [Australian] audiences to drive-in cinema both locally and internationally over the last four months and we can’t wait to make the most of the warmer nights to stage cinema in a safe outdoor environment [amid COVID-19].”

Moonlight’s location expands major cities in Australia, where operations are said to recommence in November 2020. For its reopening, a line up of brand new films is scheduled for their premieres such as movies Tenet, Wonder Woman 1984, and Black Widow.