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Melissa Radman promoted to national design director role at Wunderman Thompson AU

Sydney, Australia – Wunderman Thompson in Australia has promoted Melissa Radman to the role of national design director. In her long-time career, she has been promoting design and creativity especially for up-and-coming talent in the industry, as a guest lecturer and industry advisor, portfolio judge and mentor.

Since returning from maternity leave, she has donated her time to the Perth Advertising and Design Club committee, bringing events to the industry for mental health and indigenous creativity.

Radman and her team have delivered consistently with their wholistic approach to strategic brand design including recently for West Australian Ballet, Steel Blue Boots, HSBC and state government utilities and initiatives. 

They are also driven by purposeful ambition and take pride in all the agency’s brand design projects being an integrated extension of a client’s brand strategy and creative output. 

Speaking on her appointment, she said, “I’m honoured to be appointed as National Design Director, and excited to welcome Nikki to the team for her internship, and hopefully beyond. The opportunity to work across the national Wunderman Thompson client base and stretch the boundaries of our strategic design thinking is amazing for the team, and for me personally”.

Meanwhile, Wunderman Thompson CEO Matt Parry commented, “Mel and her team bring a huge level of experience and creativity to our design offer nationally. It was a natural decision to place her in this important national role. We’re also excited about adding Nikki to the team and looking forward to giving her career a great kick-start at WT”.

In addition, the design team will be bolstered by the addition of Nikki Singh, one of four recipients of the Helen Lansdowne Resor (HLR) Scholarship. The scholarship is an international opportunity that aims to amplify historically marginalised voices in the creative industry. It provides females and non-binary university students the opportunities and support they need to successfully join the advertising industry’s creative ranks.

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Conversational agency VERSA drives AI gains with two senior appointments

Australia – The global digital and conversational agency, Versa, in Australia, has announced two senior appointments, as part of its growing uptake in conversational AI technology across various sectors. 

The new hires are Vanessa Tout, the new global head of client partnerships and growth, and Michael Oso-Hughes, the new design director.

Tout brings with her 15 years of experience in client engagement across the United Kingdom, Australia, and New Zealand. She has led strategic digital and commerce programs for brands including GM Holden, T2, and Marks & Spencer, as well as Goodyear Dunlop, among others. Tout has previously worked as the client partner at digital experience firm Isobar, and the client director at marketing and technology company Digitas UK.

In her new role, Tout will be taking responsibility for driving growth across new business and existing client partnerships in key markets, including Australia, the US, and India. By leading the newly formed Growth Team, Vanessa will bring together marketing, new business, and client services experts, providing a holistic experience to clients at every stage of engagement.

Meanwhile, Oso-Hughes joins VERSA with a strong pedigree working on some of the brands including Samsung, Microsoft, and Disney, as well as Unilever, and Cancer Institute of NSW at agencies including Isobar, Soap, and The Monkeys.

In his new role, Oso-Hughes will be leading VERSA’s design offering, from approach and methodology through to voice UX and UI. He will also be adding his expertise to the agency’s team of conversational AI experts shaping the future of conversational design.

Commenting on her appointment, Tout said, “I’m thrilled to join VERSA to drive the next phase of growth in conversational AI, contact center automation, and voice technology at a time when meaningful dialogue between brands and people has never been more important.”

Oso-Hughes also commented, “It’s an honor to join the VERSA team of thinkers, problem solvers, and creators working at the cutting edge of conversational AI globally. I’m already blown away by the caliber of work we’re delivering.”

VERSA CEO, Kath Blackham, shared that they are excited to have two amazing talents of the quality of Tout and Oso-Hughes join them to take on these incredibly important roles. 

“Vanessa is one of the best in the business, with loads of experience leading digital transformation engagements at scale and galvanizing cross-functional teams to deliver exceptional results, while Michael has already made a big impact in a short amount of time, both through his work and his infectious personality and passion for his craft that makes everyone around him better too,” said Blackham.