Tag: dentsumcgarrybowen

Hong Kong – As Hong Kong gradually eases its social distancing rules to allow dining-in at restaurants until 10:00 pm starting from April 21 2022, it has given a much-needed relief for the F&B businesses. In accordance with this, Café de Coral, a Hong Kong fast-food conglomerate, has decided to launch a timely campaign to welcome its customers’ return.

Done in collaboration with ad agency dentsumcgarrybowen, the campaign announces the reopening of the evening dine-in service pulling on those deep universal truths around connection and belonging. It also serves as an authentic and light-hearted reflection on those moments of eating at parks, in the car and on the streets before the restrictions were lifted.

William Tsing, marketing director of Café de Coral, commented, “We have been longing to reopen our dinner daypart to all customers. Wishing to start on a positive note, we nimbly created the ad campaign with dentsumcgarrybowen as an energy booster for our Café De Coral family and the wider public.”

Meanwhile, Jeffry Gamble, chief creative officer of dentsu international Hong Kong, said, “We wanted to announce the reopening in a way that showed empathy to our customers and also grounded in the unique fact that CDC is probably one of the most popular restaurant choices for every man and woman in Hong Kong for dinners, not just for the quality and affordable food but also for the familiarity of CDC’s safe and friendly environment.”

Hong Kong – In a bid to encourage Hongkongers to shift focus on planning more purposeful long-term financial and health investments, insurance company Manulife has launched a light-hearted digital series resonating different health struggles of Hong Kongers and highlight how Manulife can help devise customers’ own versions of a better health protection plan during these critical times. 

Conceptualised alongside creative agency dentsumcgarrybowen, the series is titled ‘Stressing on a Bright Day’, which is a play on an existing podcast series by Jan Lamb, and also part of the campaign. The campaign is also flanked with child star Mui G, where she listens to Lamb’s dial-in when facing various life struggles. 

The campaign, which promotes Manulife’s Voluntary Health Insurance Scheme, is highly provocative to reflect Hong Kongers’ recent struggles, dramatised by Lamb’s persuasive performance pairing with Mui G’s innocent acting. Manulife’s perspective on VHIS is also to help make choices as simple and easily understood for its audience that even a little girl can help explain.

Speaking about the campaign creation process, Jeffry Gamble, chief creative officer at dentsu international Hong Kong, said, “Continuing Manulife’s positive marketing approach, these are snappy and fun stories. We want our audiences to take away simple ideas and not to feel overwhelmed during these already very gloomy times. And it’s living entirely on digital, so it should feel like watching a relaxing Youtube video but also inspiring.”

Meanwhile, Isabella Lau, chief customer officer at Manulife Hong Kong, commented, “We all heard of the usage and benefits of VHIS but often in a broad sense. Therefore, given the right timing and circumstances, we decided to reintroduce this topic to our customers so they can digest the scheme in a more relevant way, and through Manulife’s support to make easier decisions and unlock its greatest benefits.”

The series is both available on English and Traditional Chinese.