Singapore – PRM Marketing Services (PRMMS) has announced that it is transitioning its business to focus on providing services concerning customer and channel partner marketing, including B2B2C, customer relationship management (CRM), partner relationship management (PRM), as well as incentives and rewards, to a more global focus.
Their global strategy will be focused on the markets of Asia-Pacific (APAC), Europe, Middle East and Africa (EMEA), as well as North America.
PRMMS is led by CEO JB Ray who has been spearheading its CRM and PRM business since 2003. Said transition marks a major milestone for the company in accelerating its loyalty and relationship marketing business independently which has been growing for two decades across APAC markets.
Speaking about the transition, Ray said, “Formation of PRMMS is a strategic move guided by innovation, growth and our ambition to be the disruptor in CRM, PRM and Incentives and Rewards category. We envision the future is about ecosystem led b2b2c solutions and we are not stopping until we help transform and enable the industry to be efficient and effective in managing customers and channel partners.”
As part of the transition, PRMMS has also confirmed several key management updates, namely Carolin Chan as VP for strategy and marketing, while Binesh George has been appointed as chief technology officer. Chan and George have been with the company for 15 years.
Speaking about his appointment, Chan said, “I am excited about PRMMS evolution and impacts we can bring to markets. I will be focusing to further enhance our capabilities, help our global clients expand to APAC and EMEA markets and strengthen our marketing activities, consistent with our business strategies.”
Meanwhile, George commented, “Technology has been our key enabler and I am looking forward to further accelerating the productization and transformation process of our solutions ensuring security, compliance and scalability needs of our clients.”
Ray further added, “The new organisation structure together with our strategic direction will allow us to develop innovative solutions and redefine how CRM, PRM and Incentives and Rewards will operate in the future in ecosystem led environments and bring strategic benefits to clients, partners and customers.”