Tag: Customer Engagement

Shanghai, China – Customer-centric innovations and features—this has been Alibaba’s focal point this year as they recently announced their plans for the annual 11.11 Global Shopping Festival.

As ‘11.11’ continues to grow by the year, Alibaba focused on launching new strategies in the midst of changing consumer behaviors. Strategies include promotion of Alipay’s digital lifestyle platform, ‘doubling’ of shopping windows that will aid in featuring more brands and merchants, consumer reach and promotions, and utilization of livestreaming technology to drive more engagement from customers, especially from Chinese consumers, which has been noted to create the largest international presence to date.

Alibaba’s Alipay digital lifestyle platform aims at connecting almost two million local service providers in China, including micro-merchants such as street stalls and small-scale grocery stores. On the other hand, the company recently launched its Taobao Deals’ “RMB1 Sales” campaign, which aims at encouraging consumers to purchase goods at huge discounts and free shipping. Lastly, in regards to the livestreaming strategies, Alibaba aims to launch a shopping festival concept in Southeast Asia-namely in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam markets.

Jiang Fan, president of Taobao and Tmall, expressed his hopes for the 11.11 Global Shopping Festival, stating that through these innovations, the company hopes to adapt to the changes this year has brought to the consumer market.

“The pandemic has fundamentally changed consumer shopping preferences and accelerated digital transformation of many businesses. Through our expansion from ‘single’ to ‘double,’ 11.11 will be offering more opportunities for merchants both online and offline to engage with consumers as well as provide a better consumer experience overall,” Fan stated.

Kuala Lumper, Malaysia – Hermo, a beauty and fashion e-commerce player in South East Asia, has chosen martech solutions Netcore to boost its omnichannel customer engagement and retention. 

According to an announcement by Netcore, it will be assisting Hermo through AI-powered personalization, omnichannel marketing automation, and AI-powered email delivery.

Netcore said that prior to the partnership, Hermo had a siloed approach to its engagement strategy with data scattered among tools and teams working in isolation. According to the company, during the proof of concept stage, it was able to increase the eCommerce’s revenue by 7% as well as a 50% lift in its add to cart.

Chief executive officer Ian Mok and cofounder of Hermo said, “We believe in a numbers-driven approach to marketing and our philosophy perfectly aligns with Netcore’s way of working with brands. The personalization module has been a game-changer for us, and we have the same level of confidence in Netcore’s marketing automation and communications cloud.”

Meanwhile, Group CEO of Netcore Solutions Kalpit Jain commented, “Delivering personalized experiences across all user touchpoints is a core mission of all our offerings. The team at Hermo is as cutting-edge as it can get and we are excited to arm them with the best possible Martech stack for customer engagement and retention. With our unique expertise of serving brands in the beauty and fashion niche we are confident of achieving astronomical results in an expedited time frame.”

Singapore – State-owned Thai telecommunications company TOT has collaborated with Genesys, a California-headquartered cloud customer experience and contact center solutions to accelerate its contact centers.

According to a press release by Genesys, TOT, as a company responsible for operating government contact centers in Thailand, experienced a surge in call volumes when the Coronavirus broke out.

To effectively manage the increase in calls, Genesys embedded machine learning and conversational AI capabilities with the use of Genesys Cloud and Google Cloud Contact Center AI (CCAI) into its system, allowing callers to now interact with AI-powered virtual agents who are able to accurately capture a customer’s intent easily, routing them to the agents most well placed to handle their needs.

Genesys Cloud is the company’s proprietary web-based unified communications solution, connecting contact center users, business users, vendors, partners, and customers; while Google Cloud CCAI is Google’s solution that helps integrate AI into contact center processes.

According to Genesys, one of the pain points it has also targeted for TOT in integrating the new solution is the company’s added complication of having less manpower to receive calls amid social distancing measures.

“The telecom provider needed a solution capable of scaling rapidly to meet the unexpected surges in call volume, address a constantly evolving set of requirements, optimize agent resources, and still deliver superior customer satisfaction with empathy,” said Genesys.

Senior Director for Cloud and Digital at TOT K. Santhiphap Phoemmongkhonsap said that customer experience remains one of the most significant measures of success for TOT as a government organization.

Phoemmongkhonsap also shared that with audiences increasingly utilizing digital channels, TOT has made it a priority to modernize contact center infrastructure and maintain high customer experience standards despite significant changes to customer requirements due to COVID-19.

“TOT and Genesys shares a common vision of improving lives with technology, and we look forward to continue serving businesses and consumers in line with Thailand’s digital transition vision with a like-minded partner,” said Phoemmongkhonsap.

Commenting on the partnership, Gwilym Funnell, senior vice president, and general manager at Genesys Asia-Pacific said, “Genesys is honored to assist TOT in serving the needs of local businesses and consumers, and more importantly, harness technology to make lives better amid the ongoing pandemic. We operate with a strong belief in the transformational potential of AI and Cloud technologies for modern economies. We are thrilled to have had the opportunity to collaborate with one of Thailand’s telecommunications pioneers to accelerate digital transformation within one of Southeast Asia’s fastest-growing internet economies.”

Meanwhile, Head of Product for Conversational AI at Google Cloud Antony Passemard said “The successful application of Google Cloud’s CCAI solution by Genesys for TOT is a tremendous example of how applied AI can help organizations digitally transform quickly, and ultimately drive stronger, more efficient experiences for their customers while maintaining control of their costs.”

Singapore – Financial services platform GoBear has announced that it has appointed martech solutions, Netcore Solutions to power up its multi-channel marketing automation and engagement campaigns, as it eyes unparalleled customer retention

GoBear, which advocates financial health through a comparative model of financial products, currently operates in seven markets across Asia with over 55 million users. 

Netcore Smartech’s platform offers AI-powered technology which bundles the customer data platform (CDP), multi-channel campaign management, journey builder, and AI-based email delivery among others.

Go Bear’s performance marketing director Azril Arif thinks Netcore will be of valuable partner as they push their customer engagement to new heights

“GoBear is ushering in the next phase of customer engagement and we believe all engagements need to be personal in nature. Netcore Smartech will enable us to understand our users better, conceptualize engagement strategies, and deploy personalized engagement at scale. We foresee this to be instrumental in our growth,” said Arif.

Meanwhile, Netcore CEO Abithab Bhaskar believes that the collaboration is a demonstration of one of many that there’s a viable opportunity within Fintechs for customer engagement.

“GoBear is a marquee name in the Fintech space and we are thrilled to impact the key retention and engagement KPIs and contribute to their incredible growth story,” said Bhaskar.