TechnologySoutheast Asia

Singapore fintech GoBear taps Netcore Smartech for multichannel customer engagement, retention boost

MARKETECH APAC - August 11, 2020

Singapore – Financial services platform GoBear has announced that it has appointed martech solutions, Netcore Solutions to power up its multi-channel marketing automation and engagement campaigns, as it eyes unparalleled customer retention

GoBear, which advocates financial health through a comparative model of financial products, currently operates in seven markets across Asia with over 55 million users. 

Netcore Smartech’s platform offers AI-powered technology which bundles the customer data platform (CDP), multi-channel campaign management, journey builder, and AI-based email delivery among others.

Go Bear’s performance marketing director Azril Arif thinks Netcore will be of valuable partner as they push their customer engagement to new heights

“GoBear is ushering in the next phase of customer engagement and we believe all engagements need to be personal in nature. Netcore Smartech will enable us to understand our users better, conceptualize engagement strategies, and deploy personalized engagement at scale. We foresee this to be instrumental in our growth,” said Arif.

Meanwhile, Netcore CEO Abithab Bhaskar believes that the collaboration is a demonstration of one of many that there’s a viable opportunity within Fintechs for customer engagement.

“GoBear is a marquee name in the Fintech space and we are thrilled to impact the key retention and engagement KPIs and contribute to their incredible growth story,” said Bhaskar.