Tag: Coca-Cola

Singapore – Coca-Cola has relaunched its ‘Share a Coke’ campaign, updating the well-known initiative with a focus on digital integration and personalisation aimed at connecting with a new generation of consumers.

The Share a Coke campaign returns with a refreshed focus on digital integration and localised experiences. The initiative, known for replacing the Coca-Cola logo with individual names, now incorporates new digital elements aimed at engaging younger audiences.

This year’s rollout includes a broader selection of names and nicknames, along with the option to personalise cans and bottles through the Share a Coke Online Platform. These customisations allow consumers to create more personal messages for friends, family, and colleagues.

With this campaign, Coca-Cola is expanding its outreach to Gen Z through a mix of digital and offline strategies, including social media investments, influencer partnerships, and targeted out-of-home advertising near popular youth hangouts.

The campaign aligns with Gen Z’s desire for more meaningful, real-world interactions, blending digital engagement with personalisation to encourage shared experiences. By integrating online tools with offline touchpoints, Coca-Cola aims to foster connection in an increasingly digital world.

Teejae Sonza, senior marketing director of Coca-Cola Trademark for Coca-Cola ASEAN and South Pacific, said, “The iconic ‘Share a Coke’ is back and supercharged at a global level, celebrating the pure magic that happens when people connect. It’s not just about likes and shares – we’re talking and focusing on real-world moments of happiness and magic.”

“Today’s generation will experience ‘Share a Coke’ on a whole new level of sharing that sparks joy amongst their friends. We are introducing new channels and fresh experiences, encouraging people to help uplift friendships through real-life everyday moments,” Sonza added.

‘Share a Coke’ has launched in Thailand, Singapore, and Australia, with plans to expand across the ASEAN & South Pacific (ASP) region over the next two months. Upcoming markets include the Philippines, Vietnam, New Zealand, Indonesia, Malaysia, and others.

Coca-Cola will host live customisation events across the region, allowing people to create personalised cans and bottles on-site. The Share a Coke Online Platform will also offer digital content and sharing tools.

More than 5,000 Gen Z-relevant names are available in stores across the ASP region. Personalisation hubs will also appear at selected locations, providing interactive opportunities for consumers to customise their own cans and bottles.

Hong Kong – Coca-Cola staged its first-ever 600-drone light show over Victoria Harbour on Friday, marking the grand finale of its Chinese New Year campaign. The display featured 12 scenes depicting festive moments and local traditions, with live narration by actor and singer Louis Cheung.

The “Meet on 2.14: Together, Share Your Heartfelt Wishes with Coca-Cola” campaign at Ocean Terminal Deck, Harbour City, featured a series of festive events. It began with limited-edition packaging showcasing a fireworks design, followed by a lucky draw where winners enjoyed poon choi and a fireworks display aboard a vessel. The grand finale marked Hong Kong’s first-ever Coca-Cola drone show and the city’s first 600-drone performance launched from a barge on Victoria Harbour.

The drone show opened with 600 drones forming the iconic Coca-Cola® bottle, simulating a drink being poured into a glass. The display transitioned into scenes of local dining traditions, including fish balls, siu mai, hotpot gatherings, and celebratory toasts—evoking memories of shared meals and festive reunions. Actor and singer Louis Cheung narrated the performance, highlighting the joy of togetherness during family gatherings.

The show continued with the drones forming a globe and the red “福” (blessing) character, symbolising well-wishes for the new year. The finale featured a fireworks pattern inspired by Coca-Cola’s limited-edition Chinese New Year packaging, accompanied by the slogan “Blooming Blessings, Together Always” (綻放祝福 年一在起).

Distinguished guests at Coca-Cola’s drone show included Sally Cheng Wai Lee, senior frontline marketing director for Hong Kong, Taiwan, Macau, and Mongolia at Coca-Cola China Limited; Lily Chu Wai Shan, sales & marketing director at Swire Coca-Cola Hong Kong Limited; and Kitman Tang, executive director at Macau Coca-Cola Beverage Co. Ltd.

Alongside the drone show, Coca-Cola opened two limited-time installations at the “Blooming Blessings” check-in spots at Harbour City Ocean Terminal Deck. Visitors can create personalised blessing videos and take photos at the themed spots.

Singapore – Coca-Cola is launching live activations for its customers in Singapore to celebrate the Chinese New Year, fronted by huge LED fireworks displays.

Coca-Cola’s ‘Chinese New Year Live Experience’ runs from January 24 to February 2, 2025 in Orchard Road.

A series of activities await participants at the event, including a digital fireworks display derived from their wishes. In this activity, participants answer a question to customise the fireworks on the LED screen.

Participants can also discover their zodiac forecast for 2025 through an interactive digital aura reading and explore the Coca-Cola booth to get a chance to win various items.

As part of the Chinese New Year celebration, Coca-Cola has revealed the new song ‘HUAT’S UP’ made in collaboration with media companies SGAG and MGAG! The upbeat song integrates humour to capture the personalities of the brands.

The music video, featuring popular artists, centers on relatable Gen Z experience during the festive season, such as forgetting relatives’ names and getting personal questions from them.

Additionally, Coca-Cola has released limited-edition can designs bearing the symbol of prosperity and wealth. It is also designed with pine trees to symbolise strength and peaches for longevity along with other symbols.

The limited-edition packaging is available in supermarkets, convenience stores, and e-commerce platforms in Singapore.

“From family dinners to heartfelt moments, Coca-Cola recognises Chinese New Year as a time for community, sharing love and for expressing gratitude. As we honour the traditions that unite us, through fireworks, a symbol of celebration and positivity central to the tradition, we hope to spread not only joy and the bonds between loved ones, but heartfelt blessings to all. Here’s to celebrating Coca-Cola Real MagicTM and the power of togetherness this festive season!” Amanda Lin, franchise operations director at SIMA, commented.

“Coca-Cola has been celebrating moments of joy and connection in Singapore for over 80 years, and this Chinese New Year, we aim to bring communities together to celebrate Coca-Cola Real Magic® and the power of Togetherness. We invite everyone to join us in creating unforgettable memories and embracing the blessings of the season,” Lin added.

Philippines – Coca-Cola Beverages Philippines, Inc. has changed its name to Coca-Cola Europacific Aboitiz Philippines (CCEAP) following its acquisition by Coca-Cola Europacific Partners Plc (CCEP) and Aboitiz Equity Venture (AEV).

The name change, approved by the Securities and Exchange Commission, is effective starting January 15, 2025.

The acquisition was completed on February 23, 2024, after CCEP and AEV’s announcement of jointly owning the company in 2023.

CCEAP is the bottling and distribution partner of Coca-Cola in the Philippines, manufacturing brands like Coke, Royal, and Sprite. Meanwhile, AEV is a holding company with investments in various sectors, in cluding food manufacturing.

“Our new name signifies an exciting new phase in our journey as we reaffirm our commitment to serving our customers, supporting our people and communities, and driving long-term growth for the country. In the 113 years that Coca-Cola has called the Philippines home, we look forward to a hundred more years of refreshing our consumers and making a difference through our Great People, Great Beverages, Great Execution, and Great Partners — Done Sustainably,” Gareth McGeown, president and chief executive officer (CEO) of CCEAP, said.

Sabin Aboitiz, president and CEO of Aboitiz Group, commented, “More than anything, this new name represents the strength of our partnership with Coca-Cola Europacific Partners. We share a solid commitment to our customers and communities, and with this new identity, we believe we can make a much more meaningful impact.”

Philippines – Coca-Cola is sending ‘balikbayan’ gifts from Canada to the Philippines in its latest Christmas initiative, in partnership with Filipino-owned stores in Toronto.

In its new campaign video with production company Open Swim, Coca-Cola celebrates the tradition of gift-giving from Filipinos overseas to their loved ones in the Philippines, usually wrapped in large balikbayan boxes.

The video features Tita Rosita, owner of the oldest Filipino-Canadian grocery store in Toronto. Inside her store, she is preparing boxes for her customers to send to their families in the Philippines, with a complimentary cost of shipping from Coca-Cola.

As part of the campaign, Coca-Cola also designed Tita Rosita’s store as a balikbayan box, letting her customers know where to get the boxes.

To send the gifts, Coca-Cola teamed up with Filipino cargo courier Atin-Ito, based in Toronto, for door-to-door deliveries in a span of 12 to 16 weeks.

The campaign video was directed by Open Swim’s Marc André Debruyne, also a Filipino himself.

“It’s a totally surreal feeling when a work project crosses over into your personal life. It’s not too often that happens,” Debruyne said.

“The number of Balikbayan boxes I’ve sent home since I was a child, being surrounded by so many Filipinos on set – both crew and cast, and even being served pancit by Tita Rosita for lunch (and getting yelled at after because I didn’t have seconds) brought back so many wonderful memories of my mom. It was such a fun vibe on set. This wasn’t even a job, it was truly something special,” Debruyne added.

“Coca‑Cola is committed to supporting the Filipino-Canadian community in celebrating the Balikbayan tradition and what it stands for. Through this initiative, we hope to bring real magic to the holiday season and allow those separated by distance to feel closer to their loved ones,” Stephanie Eddy, cultural marketing lead at The Coca‑Cola Company, said.

Singapore – McDonald’s Singapore is introducing a way to reward its customers through the new ‘Collect Quest’ campaign in-app, which leverages first-party data.

The launch of Collect Quest comes along with a campaign in a tie-up with Coca-Cola, OMD, and DDB.

Through the app, customers can accomplish a set of tasks to collect digital badges and get a chance to win iPhone 16 Pro, Google Pixel 9, and staycations among others.

Badges are given to McDonald’s app users depending on how they use the app and how long they have been members. Gamified apps are also available to capture users’ attention.

The campaign aims to celebrate its relationships with customers by analysing past app behaviour. At the same time, it also invites people to engage more with the app.

Its data-driven approach is supported by Google Analytics (GA4), allowing them to segment audiences based on app users. The strategy aims to maintain its users and recapture lapsed users.

Launched in Singapore on December 2, the campaign will also be rolled out in the Philippines, Hong Kong, Taiwan, and India.

Louis Yeo, head of performance at OMD Singapore, said, “We had the task of analysing and activating the wealth of McDonald’s data in a scalable and effective way. Together with Annalect and our partners at Google, we managed to achieve this through GA4 segments tied to specific app behaviours and patterns. Collect Quest is just an early step in our effort to leverage first-party data and personalisation to maximise campaign performance.”

“At McDonald’s, we love finding fun ways to connect with our customers and make each time memorable. With Collect Quest, we’re bringing extra joy and adventure, along with surprises and rewards all month long!” Drina Chee, senior director of marketing  and digital customer experience at McDonald’s, commented.

Singapore – Grab and Coca-Cola are advancing their strategic partnership in Southeast Asia to better engage today’s increasingly hybrid shoppers. The partnership will combine Coca-Cola extensive offline retail presence with Grab’s expansive online network to create unique experiences for consumers to better enjoy Coca-Cola beverages. 

This marks a significant milestone in the ongoing collaboration between the two companies, which is dedicated to driving customer value and unlocking growth opportunities for Coca-Cola as well as their merchants and distributors in the region. 

Coca-Cola will collaborate with Grab on various regional campaigns and initiatives that cover both online and offline channels, leveraging GrabAds’ comprehensive full-funnel retail media ecosystem. Coca-Cola will also tap into GrabAds’ first-party transaction data for precise audience profiling tailored to its target segments and to employ the platform’s innovative online-to-offline (O2O) ad formats for creative campaigns designed to boost engagement and sales. 

As part of the expanded partnership, Coca-Cola will continue to roll out the Foodmarks campaign on Grab across several Southeast Asian cities. The campaign invites users to discover hidden street food landmarks – or Foodmarks for short – in participating cities via the Grab app. 

Whether dining out by booking a Grab ride or ordering in with GrabFood, users can enjoy a perfect blend of delicious street food and refreshing Coca-Cola, bundled together in special combos by featured merchants. This campaign is executed through a series of in-app masthead and native ads, targeting users looking for new dining options.

Coca-Cola is also collaborating with Grab to help merchant-partners boost sales via omnichannel campaigns. This includes a video campaign leveraged by Coca-Cola sales teams to help merchants design and utilise Coca-Cola online bundles on Grab, which can be further amplified through GrabAds, including through product sampling. 

Initial campaigns have already demonstrated positive results: for instance, a product sampling campaign for Lemon Dou done in March this year within Metro Manila, Philippines, saw the delivery of 50,000 samples of Coke Zero via GrabFood merchants, yielding strong engagement. Coca-Cola also launched a car icon branding campaign in Vietnam early this year where Coca-Cola icon replaced Grab’s green rider icon, and appeared on real-time delivery maps. 

Lastly, Coca-Cola and Grab have also partnered on the Coke&Go campaign, which brings together convenience and seamless purchasing to tech-savvy consumers across Singapore. The initiative allows consumers to utilise the Grab app to make purchases from Coca-Cola physical smart coolers by scanning a QR code. Purchases can be seamlessly completed via cashless payment methods linked to consumers’ Grab accounts. Coke&Go is projected to deploy several hundred units across Singapore by early next year, with plans for regional expansion informed by consumer response. 

Sam Way, vice president of digital acceleration office at Coca-Cola ASEAN & South Pacific, said, “We are excited to take our partnership with Grab to the next level. In line with Coca-Cola commitment to growth, innovation and customer satisfaction, leveraging GrabAds’ retail media platform will help us boost our online presence to complement our robust offline retail network. With the digital population booming in Southeast Asia, this partnership will enable merchants to strengthen their online visibility, attract hybrid shoppers, and create deeper connections with the Coca-Cola brand across touchpoints.”

Meanwhile, Ken Mandel, regional managing director and head of GrabAds and enterprise, commented, “Coca-Cola has been a long-standing and valued partner of Grab, and we are thrilled to deepen our partnership with new and exciting co-created campaigns. To achieve full-funnel impact, it is crucial that merchant-partners are present where the consumers are, whether that’s online or offline. This also includes taking advantage of O2O platforms like ours to deliver innovative omnichannel experiences that not only drive tangible business results but build brand loyalty.” 

Singapore – Coca-Cola ASEAN and South Pacific has announced a range of engaging consumer experiences by merging human storytelling with technological innovation. These experiences are built on the brand’s last year’s message ‘The World Needs More Santas’, with Coca-Cola continuing to celebrate the spirit of Santa Claus within each of us this Christmas.

This season, Coca-Cola unveils a new festive digital AI experience, enabling people to engage in heartwarming conversations with Santa Claus to create a personalised, shareable snow globe animation, based on a personal memory. The digital snow globe serves as a virtual gift to share with someone as an act of kindness. 

Accessible through scanning the QR code on a Christmas bottle or can of Coca-Cola, the Create Real MagicTM Experience uses multi-modal AI including 3D avatar generation, GenAI-enabled real-time conversation, image generation to create a highly unique and personal experience for each user.

In addition to facilitating online connections, Coca-Cola has curated a series of enchanting live consumer experiences in Manila, Philippines (30th November) and New Zealand (30th November in Christchurch and 14th December in Auckland). Each event promises to ignite the magic of the season and celebrate the spirit of togetherness that comes from sharing these unforgettable experiences.

In the Philippines, this festive season is marked by the return of its iconic Coca-Cola Christmas Caravan, bringing festive cheer and kindness-led experiences to communities across the Philippines. The Coca-Cola Christmas Truck Tour, which started on September 1 and will last until December, is a showcase of the holiday spirit as communities come together through heartwarming moments and festive fun. 

To elevate the experiences this year, Coca-Cola is going bigger than ever and will paint the Philippine sky with a breathtaking display of over 1300 drones on November 30. This isn’t just a show of technological prowess; it is a captivating story woven in lights, celebrating the unique traditions that make Filipino Christmas so special where the iconic parol lanterns come alive against the night sky in a vibrant tapestry of colours and families gather for traditional feasts, reimagined under a dazzling celestial display.

Meanwhile, the iconic Coca-Cola Christmas in the Park in New Zealand is marking a major milestone—celebrating 30 years of bringing festive cheer to the nation. As New Zealand’s largest free annual entertainment spectacular and dubbed “the nation’s favourite Christmas party”, this beloved celebration offers an unforgettable evening of world-class entertainment including performances by singer-songwriter Georgia Lines, Persian-Kiwi rapper CHAII, DJ double-act Sweet Mix Kids, and hip-hop legend Che Fu and jaw-dropping fireworks.

Teejae Sonza, senior marketing director for Coca-Cola Trademark, Coca-Cola ASEAN & South Pacific Operating Unit, said, “This Christmas, our aim is to make kindness travel even further. We believe in the power of connection to create a brighter world. This Christmas, we want to help spread kindness to all four corners of the globe and remind each other that the real magic of the season is found in human connection.”

Singapore – Beverage company Coca-Cola has collaborated with super application Grab for the Coke&Go initiative, offering convenience to consumers. The initiative allows consumers to purchase Coca-Cola products at smart coolers in Singapore using the Grab application. 

Leveraging Grab’s technology and Coca-Cola’s product range, the initiative supports the digital evolution of the food and beverage industry in Singapore.

The smart coolers which can be found in areas with high foot traffic in Singapore, can be unlocked using a a QR code. The beverages are accounted for through image recognition technology. Once the smart coolers are closed, the Grab application will display the products’ quantity and price. Cashless payment methods are available to complete the purchase.

“Through our partnership with Grab, we’re merging convenience with innovation. By leveraging Grab’s digital capabilities, we’re able to offer unprecedented convenience to our consumers while expanding our own digital footprint. We are excited for consumers to embrace the future with Coke&Go self-serve beverage experience,” Sam Way, vice president of digital acceleration office at Coca-Cola, said.

Ken Mandel, regional head of GrabAds and brand insights, commented, “We’re excited to take our partnership with Coca-Cola a step further with their Coke&G program. The initiative recognises how global brands like Coca-Cola can strategically partner with Grab to reach more consumers across Singapore and the wider Southeast Asian region and deliver an effortless and outstanding experience to them. The collaboration is also a testament to the forward-thinking digital strategy of Coca-Cola, effectively utilising Grab’s robust retail media network capabilities for impactful marketing.”

The collaboration strengthens the goal of Coca-Cola and Grab’s partnership, which is to enhance digitalisation in the consumer market across Southeast Asia. It is also worth noting that the Coke&Go initiative was launched last year through a webapp.

China – In celebration of the Olympic Games Paris 2024, Coca-Cola has unveiled an immersive multi-platform campaign, ‘Embrace Differences, Win Together,’ designed to invite Chinese consumers to experience and celebrate the power of connection and unity.

Created in partnership with WPP Open X and led by Ogilvy, the Greater China Olympic-themed campaign features a series of short films, outdoor ads, and interactive online and offline activations that allow users to virtually embrace China’s top athletes. 

In July, Coca-Cola launched a global campaign highlighting sports’ power to unite and bridge cultures ahead of Paris 2024. In China, the campaign focused on “hugs,” featuring local videos of China’s top athletes’ pre- and post-game embraces.

During the Olympics, Coca-Cola captured real-time moments of athletes hugging and edited them into short videos for China Central Television’s (CCTV) “Coca-Cola Hug Moments” daily recaps. Concurrently, the highlights and achievements of Chinese athletes were shared in real-time through social media and outdoor posters.

These scenes capture the Olympic spirit, where athletes from diverse backgrounds unite in their shared passion and embrace their differences to achieve their dreams. The campaign uses the act of sharing a Coca-Cola as a symbol of breaking down barriers and fostering connections. Each embrace becomes an inspiring testament to the Olympic ethos.

To further boost engagement during the Olympics, Coca-Cola also introduced the “Embracing the Moment, Cheer for the Olympic Games” mini-program. This interactive feature lets users create custom photos with their favourite athletes, using their own images and a range of backgrounds, stickers, and clothing options. This experience connects users with athletes and the event, fuelling excitement as they support Chinese competitors in the Olympics.

In addition to online interactions, Coca-Cola’s “Embrace Differences, Win Together” campaign featured offline outdoor ads across major Chinese cities. From landmarks to bus stops, metro stations, and shopping malls, these ads invited consumers to celebrate diversity and explore new possibilities.

Coca-Cola’s campaign invites everyone to rediscover the beauty of connection at the Olympic Games—by clinking bottles and cans to cheer on athletes and sharing “hugs” to celebrate every unforgettable moment together.