Tag: Clemenger Group

Australia – LEVO, a digital transformation and strategic design agency under the Clemenger Group, has announced the unveiling of a new advisory practice centred on digital transformation, customer experience (CX), and technology.

The new advisory practice will be led by Kevin Miller, who has joined as practice director of advisory and consulting, and Pankaj Prasad, who has joined the team as client solutions director. Both join from Capgemini and bring a wealth of experience in consulting, strategy, CX, design and delivering enterprise technology solutions.

LEVO’s new advisory practice will leverage its existing expertise in strategy, product design, technology, and change management.

Cale Maxwell, CEO at LEVO, explained that this new advisory practice offers clients a transformative solution to stay ahead in an ever-changing business landscape.

“Every organisation is in the business of experience. This is a significant step forward in helping Australian and New Zealand-based organisations achieve their goals and remain relevant in a highly competitive market,” Maxwell said.

LEVO’s advisory practice will concentrate on forging long-term partnerships with clients centred on technology, CX and transformation strategies, enabling them to stay ahead of the curve. 

The agency has a track record delivering enterprise digital experience and transformation projects across a range of clients including Bendigo Bank, Rams Home Loans, Interflora, Officeworks, Australian Red Cross and JELD-WEN. 

Melbourne, Australia – eg+ worldwide, Omnicom‘s global implementation and production agency and part of the Clemenger Group in Australia, has appointed Simon Kitching as the agency’s new creative director.

Kitching will take responsibility for the agency’s burgeoning creative output for clients including NAB, L’Oreal, MLC/IOOF and numerous Television Broadcast clients. 

He joins the agency following nearly two decades running his own creative business, in addition to having launched an FMCG food brand. Furthermore, he has led creative output for clients including Honda, Myer, Telstra, Heinz, Holden and more. 

Speaking about his appointment, Kitching said, “I’m looking forward to joining the team at eg+. It’s a great opportunity to work with some wonderful people and blue-chip clients.”

Meanwhile, Ubaldo Merlino, managing director at eg+ worldwide, commented, “We couldn’t be more excited to welcome Simon to the eg+ family as we continue the growth of our business and expansion of our offering for clients. We’ve no doubt he’ll make an incredible impact.”

The agency’s presence in the Asia-Pacific region includes Bangkok, Beijing, Dalian, Delhi, Melbourne, Shanghai, Singapore, and Tokyo.

Melbourne, Australia – Following its recent brand repositioning to cater to the theme of ‘Everything Activation’, activation agency Traffik has announced the roll out of its new sponsorship offering, which offers marketing and creative expertise to client businesses.

As part of the sponsorship offering roll out, it has appointed Mark Edney as Traffik’s head of sponsorship.

Through the offering, Traffik will be working in tandem with the wide expertise of the Clemenger Group to offer business, marketing and creative services to clients, which includes sponsorship strategy, portfolio evaluation, contract negotiation and servicing.

For Edney, there has been an evident lack of transparency in sponsorship consultancy that is blurring the motivation around recommendations. He added that the aspect of sponsorship is one of the biggest and most powerful decisions the modern-day marketer has to navigate.

“Unlike other areas of marketing, sponsorship decisions at times lack strategic rigour and are disconnected from the broader business and marketing objectives. We are a proud, brand-side only sponsorship consultancy product which provides clients with objective, commercial and strategic support, without rights-holder biases,” he stated.

Meanwhile, James Neale, CEO at Traffik, commented, “We know that there’s been a real need for a change in the sponsorship industry that is more transparent, more focused on commercial outcomes and ultimately, tied in with recommendations around how to activate that sponsorship across the full gamut of channels, which is what Mark and his team have created. We’re thrilled to see it come to life and the positive impact it’s having with clients already.”

Auckland, New Zealand – In its truest sense that best represents the online consumer behavior of Kiwis using their platform, local-based auction and classifieds site Trade Me has launched a new campaign alongside advertising and marketing holdings Clemenger Group.

Directed by Wade Shotte of production company FINCH, the campaign enlists every ‘relatable’ searches one could imagine when visiting the site, from essentials like ‘new apartment spaces’ or ‘a new work setup’, to the most relatable like ‘a seven seater SUV’ for the whole family, to some tongue-in-cheek choices like ‘a potato that looks like a bear’ or selling your ‘stupid golf clubs’ when someone’s not scored enough in a golf gameplay.

The diversity and uniqueness shown by the campaign utilizes real search data collected by Trade Me, signifying the site’s versatility to cater to everyone’s need, whether a life essential, or plainly just for a hobby.

“Trade Me is an icon of Kiwi culture. Everyone uses it, but we all use it differently. Celebrating these differences is a core focus of the campaign,” said Levi Slavin, chief creative officer at Colenso BBDO.

Meanwhile, Trade Me’s Head of Brand, Sarah O’Leary, commented, “We’re delighted with the new campaign. It conveys the trust Kiwis have in Trade Me, helping them find the stuff they need, while capturing our brand’s unique and charming tone.”

Both Colenso BBDO and Clemenger BBDO Wellington collaborated in this campaign, which has since then rolled out to TV, OOH and social media campaigns.