Tag: Clay Gill

Sydney, Australia – IPG Mediabrands announced the appointment of Clay Gill as the organisation’s first chief data and technology officer for IPG Mediabrands Australia. He will continue serving a role in the executive leadership team of Mediabrands in addition to this position.

Gill will be responsible for establishing and driving strategic expansion and operational excellence across the Group, with the goal of improving IPG Mediabrands into Australia’s leading digital and data-driven agency group. 

Gill’s career at IPG began in early 2020 with the transition of Cadreon into Matterkind. Following that, he rose to the position of CEO at IPG Kinesso, where he was key in advancing IPG’s programmatic capabilities and steering the agency’s growth in data and technology solutions. Under his leadership, the agency reached a milestone by introducing Acxiom’s 1PD programmatic offering in Australia, a first for the group.

Mark Coad, CEO of Mediabrands, said, “Gill will be leading the ongoing transformation of data through exploration and analysis, uncovering patterns, opportunities and insights that drive evidence-based decision-making solutions for clients. With a clear ambition for Mediabrands to lead and transform the industry’s response to data and technology, Coad said the role was paramount to the Group’s future success.” 

He added, said: “We needed a leader at Executive level to help drive IPG’s ambition to revolutionise the industry, drive innovation, and achieve unparalleled success driven on the power of data and technology. Clay has been very successful in building our data led programmatic offering, he has incredible product knowledge, is a visionary leader and will play a pivotal role in shaping the Group’s data-driven future. I am delighted he has moved into this new strategic role. 

“With Clay at the core of Mediabrands’ data and technology offering, it allows us to create the best collective thinking we can for client outcomes across our brands. No one has all the answers on the future, and some are trying to complete this unknown with badged on tools and techniques but Clay’s global experience positions him perfectly to make things happen,” Coad said. 

Speaking about his appointment, Gill said, “As data and technology continue to frame the future of our clients’ businesses, it is critical that we stay on top of this evolving landscape.I have always been strongly attracted to accelerated levels of engagement for brands and customers through the analyses of sophisticated data streams. 

He added, “The intelligence in these streams means we can share better insights with our clients and ultimately deliver better actions in media outcomes. I am thrilled to have the opportunity to strategically lead this area for Mediabrands, supported by resources from across the group.” 

Sydney, Australia – IPG’s connected intelligence company, Kinesso, has elevated Clay Gill, the current CEO at Matterkind Australia, to be its new CEO for Australia. As part of his new remit, Gill will retain his Matterkind leadership role while adding responsibility for Kinesso Australia’s data and technology solutions.

Gill noted that marketers can engage IPG from start to finish knowing that the design of their digital marketing requirements from CDP to media activation is fully transparent and effective, and that the company’s supply path optimisation agenda is also unparalleled globally, as it’s fully auditable and accountable – ensuring every dollar spent in media is validated.

He further shared, “IPG offers its clients an end-to-end solution across Martech, Adtech and Media activation using First Party Data at a deterministic level. Where insight and scalability are a challenge for the industry, IPG’s full-stack offering provides clients [with] an unmatched ability to extend beyond their own eco-system and or access a quick-to-market data solution through Acxiom’s Infobase.”

“We are by far ahead of the cookie crumble and very much leading the way towards connecting consumers with their brands. I am excited about what the future holds and the expanded offering for our clients,” said Gill.

Meanwhile, Mark Coad, CEO at Mediabrands Australia, commented that Gill is an outstanding leader and the extension of his role is a testament to his leadership qualities and the great work Matterkind continually produces for its clients.

He added, “In his new role, Clay’s primary responsibility will be to ensure clients have a single, simplified engagement experience with Acxiom, Kinesso and Matterkind; companies that work closely together as part of the data, technology, and media activation backbone of IPG.”

Matt Ware, CEO at Kinesso APAC, said, “Clay and his team have established an industry reputation for craft, innovation, and client servicing and I’m confident with his industry knowledge and zeal for innovation and solving client problems, combined with the calibre of his team, that he will be well positioned to bring the full spectrum of Kinesso and Matterkind capabilities to life. I am delighted he has taken on the expanded leadership role”

As part of the new Matterkind/Kinesso leadership team, Michael Whiteside, former head of Melbourne/Perth, will be moving to the role of national managing director of Matterkind, while Kim Kho, previously UM’s director of Biddable Media, Australian Government, will be taking on the role of national head of trading at Matterkind. Additionally, Matterkind also welcomes Georgina Fox, former head of operations at GroupM’s Finecast, to be its new national head of strategic investment and partnerships. 

On the appointment of his new team, Gill said, “As a leader, nothing is more pleasing than recognising talent and promoting from within plus onboarding innovative leaders of the future. In Michael, Kim, and Georgina I am confident the business has the skills, knowledge and creativity to offer our clients truly world-class end-to-end business solutions.”