Tag: Chinese New Year
The film is inspired by the true story of Yap Sue Yii, Co-founder and CEO of Komuniti Tukang Jahit, a Malaysian social enterprise that supports women from the B40 community by providing sewing skills training and fair income opportunities.
Spritzer said the initiative aligns with growing consumer awareness around sugar intake and overall well-being, positioning its natural mineral water and zero-sugar sparkling offerings as suitable options for festive gatherings.
Shanghai, China – Coca-Cola has unveiled its 2026 Chinese New Year campaign, inviting young people to spark joyful, inclusive celebrations that connect generations and honour the spirit of togetherness. Created by Coca-Cola and WPP Open X, led by Ogilvy Shanghai and supported by WPP Media, Hogarth, and...
The story focuses on long-standing misunderstandings and unspoken sacrifices, gradually uncovering gestures of care and affection that had gone unnoticed.
Singapore – ION Orchard is celebrating Chinese New Year with Prosperity in Flow (骏跃新程), a festive campaign running until March 2026 that brings traditional performances, symbolic design, and cultural rituals to the heart of Orchard Road. Welcoming the Year of the Horse, the campaign centres on...
Singapore — Tiger Beer is marking Chinese New Year with an island-wide campaign that blends time-honoured traditions with modern digital engagement, introducing its first-ever five-lion dance troupe alongside a shareable festive experience designed to help Singaporeans “Send The Huat”. As Singapore’s...
Singapore — Carlsberg is kicking off Chinese New Year with energy, ambition, and good fortune, launching a high-octane collaboration with international rap sensation SKAI ISYOURGOD (揽佬) and a limited-edition festive Mini Mahjong Set. This year, SKAI ISYOURGOD, famed for his global hit Blueprint Supreme...
According to the brands, the collection takes visual cues from Japanese izakaya culture and the vibrancy of Asian street storefronts.
The festive programme is anchored by the release of Resorts World Genting’s Chinese New Year 2026 brand film, which sets the thematic direction for the season.
Hong Kong – Coca-Cola staged its first-ever 600-drone light show over Victoria Harbour on Friday, marking the grand finale of its Chinese New Year campaign. The display featured 12 scenes depicting festive moments and local traditions, with live narration by actor and singer Louis Cheung. The “Meet on...
