Tag: Chinese New Year
For MARKETECH APAC’s latest What’s NEXT Interview, we spoke with Nausicaa Charrier, Marketing Director for Moët Hennessy Singapore & Malaysia to learn more about how luxury brands can create authentic campaigns for the Chinese New Year, and what outlook can the luxury marketing industry in Asia-Pacific...
Maybank's Chinese New Year film, "Unspoken Connections," sheds light on the deaf community's unique experience of honouring one of the world's most vibrant, loud, and happy events. The film digs into their perspective in a peaceful setting, emphasising the critical role of sign language in overcoming...
Designed to resonate with a wider audience, Coca-cola’s campaign features a redesign of Coca-cola’s cans with a dragon, this year's zodiac symbol which perfectly embodies the spirit of the Chinese New Year.
Malaysian-based home improvement retailer MR D.I.Y. has partnered with advertising and digital agency Fishermen Integrated on its latest heartwarming campaign for the upcoming Chinese New Year.
Find out the top 10 CNY ads on YouTube made by these Malaysian brands.
The CNY film features the theme of culture and heritage as an important part of every individual’s roots and identity.
The papercut artwork aims to highlight the value of ‘togetherness’ as a commemoration of the festivity.
Titled ‘Don’t Worry, Be Hoppy!’, the sitcom-style short film featured two rival families eventually bonding over Singtel’s quick service.
Listerine shows how hard it is to have everyone smiling for a photo when each member is pressing on the bad luck of the year that was.
The campaign by HSBC for PayMe is a modern twist of the red envelope tradition in CNY--only more modern and gamified.
